/* Generated by scripts/build_css_bundles.py from: style-content.css, case-study.css. Do not edit. */
/* Main stylesheet for blog, glossary and author pages. Edit this file directly. Styles shared by every page (menu, footer, buttons) also exist in the other style-*.css files, so update those too for site-wide changes. */
/* Keep every AI Visibility menu icon in one crisp outline family. */
#aiNavItem .dd2-ico svg{fill:none!important;stroke:#1e3a8a!important;stroke-width:2!important;stroke-linecap:round;stroke-linejoin:round}
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--grad:linear-gradient(135deg,#4f46e5 0%,#2563eb 48%,#0ea5e9 100%);
--ink:#0b1220;
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border:1px solid var(--hair)!important;
border-radius:var(--r-lg)!important;
box-shadow:var(--e2)!important;
transition:transform .35s cubic-bezier(.22,1,.36,1),box-shadow .35s cubic-bezier(.22,1,.36,1),border-color .35s!important;
}#navbar.whitebg{box-shadow:0 1px 0 var(--hair),0 8px 30px -16px rgba(16,24,40,.18)!important}.nav-links>li>a{position:relative}.nav-links>li>a:not(.nav-cta)::after{content:"";position:absolute;left:0;right:100%;bottom:-4px;height:2px;border-radius:2px;background:var(--grad);transition:right .3s cubic-bezier(.22,1,.36,1)}.nav-links>li>a:not(.nav-cta):hover::after,.nav-links>li>a.active-link::after{right:0}#solution,#closing,.page-cta{position:relative}#solution::before,#closing::before,.page-cta::before{content:"";position:absolute;inset:0;pointer-events:none;
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display:inline-flex;align-items:center;white-space:nowrap;
background:linear-gradient(100deg,#1a56db,#2563eb);
color:#fff!important;font-weight:700;font-size:.88rem;
padding:10px 18px;border-radius:8px;
box-shadow:0 8px 20px -8px rgba(37,99,235,.55);
transition:transform .18s,box-shadow .18s
}a.nav-cta:hover{transform:translateY(-1px);box-shadow:0 12px 26px -8px rgba(37,99,235,.7)}a.nav-cta::after{display:none!important}#navbar.whitebg a.nav-cta{color:#fff!important}@media(max-width:1280px){.nav-links{gap:1.05rem}.nav-links>li>a{font-size:.88rem}}@media(max-width:1120px){.nav-links{gap:.8rem}.nav-links>li>a{font-size:.85rem}a.nav-cta{padding:9px 14px;font-size:.83rem}}@media(max-width:560px){.nav-cta-item{margin-left:0;width:100%}a.nav-cta{width:100%;justify-content:center;margin-top:8px}}@media(max-width:768px){.nav-item-has-dropdown .nav-dropdown{min-width:0 !important;max-width:100% !important}.nav-dropdown a{min-height:44px}.hamburger{min-width:44px;min-height:44px;display:flex;align-items:center;justify-content:center}}@media(max-width:1000px){.nav-item-has-dropdown .nav-dropdown{min-width:min(620px,calc(100vw - 32px));
max-width:calc(100vw - 32px);grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:860px){.nav-item-has-dropdown .nav-dropdown{min-width:min(460px,calc(100vw - 24px));
max-width:calc(100vw - 24px);grid-template-columns:minmax(0,1fr)}}.nav-dropdown.dd2{display:block;min-width:min(var(--dd2-w,860px),calc(100vw - 32px));
max-width:calc(100vw - 32px);padding:0;overflow:hidden;
position:fixed;top:70px;left:50%;transform:translateX(-50%) translateY(4px)}.nav-item-has-dropdown:hover > .nav-dropdown.dd2,
.nav-item-has-dropdown.open > .nav-dropdown.dd2{transform:translateX(-50%) translateY(0)}.nav-dropdown.dd2::before,.nav-dropdown.dd2::after{display:none!important}.dd2-rail{display:none}.dd2-panes{padding:16px}.dd2-plabel{font-size:.67rem;font-weight:800;text-transform:uppercase;letter-spacing:1.8px;
color:#2563eb;padding:2px 10px 8px;margin:0 2px 4px}.dd2-grid{display:grid;grid-template-columns:repeat(var(--dd2-cols,2),minmax(0,1fr));gap:2px 10px}.dd2-item{display:flex;align-items:flex-start;gap:12px;padding:10px 12px;border-radius:10px;
text-decoration:none;min-width:0;transition:background .16s}.dd2-item:hover{background:#f5f7fb}.dd2-ico{width:34px;height:34px;border-radius:10px;flex-shrink:0;display:flex;
align-items:center;justify-content:center}.dd2-ico.dd2-ico-image{width:36px;height:36px;padding:0;background:transparent!important;border:0;box-shadow:none;overflow:visible;border-radius:0}.dd2-menu-image{display:block;width:36px;height:36px;object-fit:contain;border:0;border-radius:0}.sdm-language-selector{display:flex;align-items:center;gap:7px;margin-left:auto;margin-right:0;min-height:36px;color:#e2e8f0;font-size:.72rem;font-weight:800;letter-spacing:.04em;white-space:nowrap;order:3}.sdm-language-label{display:none}.sdm-language-selector .gtranslate_wrapper{position:relative;display:flex;align-items:center;min-width:118px}.sdm-language-selector .gtranslate_wrapper::before{content:"";position:absolute;z-index:2;left:10px;width:17px;height:12px;border-radius:2px;background:center/cover no-repeat url("https://flagcdn.com/us.svg");pointer-events:none;box-shadow:0 0 0 1px rgba(255,255,255,.18)}.sdm-language-selector[data-language="hi"] .gtranslate_wrapper::before,.sdm-language-selector[data-language="pa"] .gtranslate_wrapper::before{background-image:url("https://flagcdn.com/in.svg")}.sdm-language-selector[data-language="es"] .gtranslate_wrapper::before{background-image:url("https://flagcdn.com/es.svg")}.sdm-language-selector[data-language="fr"] .gtranslate_wrapper::before{background-image:url("https://flagcdn.com/fr.svg")}.sdm-language-selector[data-language="de"] .gtranslate_wrapper::before{background-image:url("https://flagcdn.com/de.svg")}.sdm-language-selector[data-language="ar"] .gtranslate_wrapper::before{background-image:url("https://flagcdn.com/sa.svg")}.sdm-language-selector[data-language="ja"] .gtranslate_wrapper::before{background-image:url("https://flagcdn.com/jp.svg")}.sdm-language-selector[data-language="pt"] .gtranslate_wrapper::before{background-image:url("https://flagcdn.com/pt.svg")}.sdm-language-selector[data-language="zh-CN"] .gtranslate_wrapper::before{background-image:url("https://flagcdn.com/cn.svg")}.sdm-language-selector .gtranslate_wrapper select{width:118px;min-height:36px;appearance:none;border:0;border-radius:0;padding:7px 29px 7px 34px;background:rgba(15,23,42,.64) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' fill='none' stroke='%23cbd5e1' stroke-width='1.8' stroke-linecap='round'/%3E%3C/svg%3E") right 10px center/12px 8px no-repeat;color:#fff;font:700 .77rem/1.1 inherit;cursor:pointer;outline:0}.sdm-language-selector .gtranslate_wrapper select:focus{box-shadow:none}.sdm-language-selector .gtranslate_wrapper select option{background:#fff;color:#0f172a}#navbar.whitebg .sdm-language-selector{color:#334155}#navbar.whitebg .sdm-language-selector .gtranslate_wrapper select{border:0;background-color:#fff;color:#1e293b}@media(min-width:701px){nav .logo{order:1}nav .nav-links{order:2;margin-left:auto}nav .sdm-language-selector{order:3;margin-left:22px;margin-right:0}nav .hamburger{order:4}}@media(min-width:1200px){nav .sdm-language-selector{position:absolute;top:50%;right:16px;margin:0;transform:translateY(-50%)}nav .sdm-language-selector .sdm-language-trigger{gap:5px;padding:7px 1px}nav .sdm-language-selector .sdm-language-trigger-text{display:none}nav .sdm-language-selector .sdm-language-chevron{margin-left:1px}}@media(max-width:1120px){.sdm-language-label{display:none}.sdm-language-selector{margin-left:auto;margin-right:8px}.sdm-language-selector .gtranslate_wrapper{min-width:104px}.sdm-language-selector .gtranslate_wrapper select{width:104px}}@media(max-width:700px){.sdm-language-selector{margin-left:auto;margin-right:5px;order:2}.sdm-language-selector .gtranslate_wrapper{min-width:96px}.sdm-language-selector .gtranslate_wrapper select{width:96px;padding-left:31px;font-size:.7rem}.sdm-language-selector .gtranslate_wrapper::before{left:8px;width:16px;height:11px}#navbar .hamburger{order:3}}.sdm-language-selector.has-custom-language-menu .gtranslate_wrapper{display:none!important}.sdm-language-menu{position:relative;z-index:3100}.sdm-language-trigger{display:inline-flex;align-items:center;gap:8px;min-height:36px;padding:7px 4px;background:transparent;border:0;color:inherit;font:800 .77rem/1.1 inherit;cursor:pointer;white-space:nowrap}.sdm-language-trigger img{width:18px;height:auto;border-radius:2px;box-shadow:0 0 0 1px rgba(255,255,255,.2)}.sdm-language-chevron{width:7px;height:7px;margin-left:2px;border-right:1.5px solid currentColor;border-bottom:1.5px solid currentColor;transform:rotate(45deg) translateY(-2px);transition:transform .18s}.sdm-language-menu.is-open .sdm-language-chevron{transform:rotate(225deg) translate(-2px,-1px)}.sdm-language-options{position:absolute;top:calc(100% + 10px);right:0;display:none;width:196px;max-height:min(420px,72vh);padding:7px;background:#fff;border-radius:14px;box-shadow:0 18px 42px rgba(15,23,42,.24);overflow:auto}.sdm-language-menu.is-open .sdm-language-options{display:grid;gap:2px}.sdm-language-option{display:flex;align-items:center;gap:11px;width:100%;padding:10px;border:0;border-radius:9px;background:transparent;color:#1e293b;font:700 .82rem/1.2 inherit;text-align:left;cursor:pointer}.sdm-language-option img{width:20px;height:auto;border-radius:2px;box-shadow:0 0 0 1px rgba(15,23,42,.12)}.sdm-language-option:hover,.sdm-language-option:focus-visible{background:#eff6ff;color:#1d4ed8;outline:0}.sdm-language-option.is-selected{background:#dbeafe;color:#1d4ed8}.sdm-language-option.is-selected::after{content:"";width:6px;height:6px;margin-left:auto;border-radius:50%;background:#2563eb}#navbar.whitebg .sdm-language-trigger{color:#1e293b}@media(max-width:700px){.sdm-language-trigger{gap:6px;padding:7px 2px;font-size:.72rem}.sdm-language-options{right:-4px;width:180px}.sdm-language-option{padding:9px;font-size:.78rem}}@media(max-width:700px){#navbar{padding-left:16px;padding-right:12px;gap:0}#navbar .logo{order:1;min-width:0;flex:1 1 auto}#navbar .sdm-language-selector{order:2;flex:0 0 auto;margin-left:8px;margin-right:8px;min-height:44px}#navbar .hamburger{order:3;flex:0 0 44px;margin:0;padding:0;position:relative;z-index:1010}}@media(max-width:500px){#navbar .sdm-language-selector{margin-left:5px;margin-right:4px}#navbar .sdm-language-trigger{width:34px;min-height:44px;justify-content:center;padding:0}#navbar .sdm-language-trigger-text{display:none}#navbar .sdm-language-trigger img{width:19px;height:auto}#navbar .sdm-language-chevron{margin-left:0}}#servicesNavItem .dd2-ico.dd2-ico-image{width:40px;height:40px}#servicesNavItem .dd2-menu-image{width:40px;height:40px}.fc-ico img{display:block;width:18px;height:18px;object-fit:contain}.inline-png-icon{display:block;object-fit:contain;vertical-align:middle}.dd2-txt{display:flex;flex-direction:column;gap:2px;min-width:0}.dd2-name{font-size:.88rem;font-weight:700;color:#1e293b;line-height:1.28}.dd2-desc{font-size:.75rem;font-weight:400;color:#7c8798;line-height:1.4}.dd2-item:hover .dd2-name{color:#2563eb}.nav-dropdown.dd2.dd2-js{display:grid;grid-template-columns:minmax(190px,232px) 1fr}.dd2-js .dd2-rail{display:flex;flex-direction:column;gap:2px;background:#f5f7fb;
border-right:1px solid #e3e8f0;padding:16px 10px;align-content:start}.dd2-js .dd2-cat{position:relative;text-align:left;background:none;border:0;cursor:pointer;
font:600 .82rem/1.4 -apple-system,BlinkMacSystemFont,'Segoe UI Variable','Segoe UI',
system-ui,'Inter','Helvetica Neue',Arial,sans-serif;
letter-spacing:.15px;text-transform:none;
color:#334155;padding:10px 14px 10px 18px;border-radius:8px;
transition:color .16s,background .16s}.dd2-js .dd2-cat:hover{background:#eef2f8;color:#0f172a}.dd2-js .dd2-cat.on{color:#1a56db;background:#eff6ff;font-weight:700}.dd2-js .dd2-cat.on::before{content:"";position:absolute;left:0;top:8px;bottom:8px;width:3px;
border-radius:0 3px 3px 0;background:#1a56db}.dd2-js .dd2-cat:focus-visible{outline:2px solid #1a56db;outline-offset:-2px}.dd2-js .dd2-panes{padding:18px 20px}.dd2-js .dd2-plabel{display:none}.dd2-js .dd2-pane{display:none}.dd2-js .dd2-pane.on{display:block}@media(max-width:1000px){.nav-dropdown.dd2{min-width:min(620px,calc(100vw - 32px))}.nav-dropdown.dd2.dd2-js{grid-template-columns:minmax(160px,190px) 1fr}.dd2-grid{grid-template-columns:minmax(0,1fr)}}@media(max-width:768px){.nav-item-has-dropdown .nav-dropdown.dd2,
.nav-item-has-dropdown .nav-dropdown.dd2.dd2-js{display:block!important;
min-width:0!important;max-width:100%!important;width:100%;
position:static!important;transform:none!important;top:auto!important;left:auto!important}
/* closed sections stay collapsed in the mobile drawer; tapping a section toggles .open */
.nav-item-has-dropdown:not(.open) .nav-dropdown.dd2{display:none!important}.dd2-js .dd2-rail{display:none!important}.dd2-js .dd2-pane{display:block!important}.dd2-js .dd2-plabel{display:block!important}.dd2-panes,.dd2-js .dd2-panes{padding:4px 0 8px}.dd2-grid{grid-template-columns:minmax(0,1fr)!important;gap:0}.dd2-item{padding:11px 18px;min-height:44px}}.nav-item-has-dropdown{position:relative}.nav-item-has-dropdown::after{
content:"";position:absolute;left:-14px;right:-14px;top:100%;height:34px;
pointer-events:auto;background:transparent;z-index:1}@media(max-width:768px){.nav-item-has-dropdown::after{display:none}}.dd2-item{min-width:0}.dd2-txt{min-width:0;flex:1 1 auto;max-width:100%;overflow:hidden}.dd2-name,.dd2-desc{min-width:0;max-width:100%;
white-space:nowrap;overflow:hidden;text-overflow:ellipsis;display:block}@media(max-width:768px){.dd2-name,.dd2-desc,.dd-item-name,.dd-item-desc{white-space:normal;text-overflow:clip}}.dd2-locs{--dd2-w:1080px}.dd2-locs.dd2-js{grid-template-columns:minmax(180px,220px) 1fr}.dd2-locs .dd2-panes{padding:0}.dd2-locs .dd2-pane.on{display:grid}.dd2-locs .dd2-pane{grid-template-columns:minmax(200px,240px) 1fr}.dd2-locs .dd2-plabel{grid-column:1 / -1;padding:14px 20px 6px}.dd2-loc-countries{display:flex;flex-direction:column;gap:1px;
padding:8px 8px 14px 12px;border-right:1px solid #eef2f7;
max-height:70vh;overflow-y:auto}.dd2-loc-c{position:relative;text-align:left;background:transparent;border:0;cursor:pointer;
font:600 .82rem/1.35 'Segoe UI',system-ui,sans-serif;color:#1e293b;
padding:9px 12px 9px 14px;border-radius:8px;
display:flex;align-items:center;justify-content:space-between;gap:8px;
transition:background .16s,color .16s}.dd2-loc-c small{font-size:.65rem;font-weight:700;color:#94a3b8;letter-spacing:.4px}.dd2-loc-flag{width:20px;height:15px;object-fit:cover;flex-shrink:0;
border-radius:2px;box-shadow:0 0 0 1px rgba(15,23,42,.08),0 1px 2px rgba(15,23,42,.06);
display:inline-block;vertical-align:middle}.dd2-loc-c > span{flex:1 1 auto;min-width:0;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.dd2-loc-c:hover{background:#f5f7fb;color:#1a56db}.dd2-loc-c.on{background:#eff6ff;color:#1a56db}.dd2-loc-c.on::before{content:"";position:absolute;left:0;top:8px;bottom:8px;width:3px;
border-radius:0 3px 3px 0;background:#1a56db}.dd2-loc-cities-wrap{padding:14px 18px 18px;position:relative}.dd2-loc-cities{display:none;grid-template-columns:repeat(2,minmax(0,1fr));
gap:2px 12px}.dd2-loc-cities.on{display:grid}.dd2-loc-cities a{display:flex;align-items:center;gap:8px;
padding:8px 10px;border-radius:8px;text-decoration:none;
font-size:.82rem;font-weight:600;color:#334155;
transition:background .16s,color .16s;min-width:0}.dd2-loc-cities a::before{content:"";width:14px;height:14px;flex-shrink:0;
background:#94a3b8;transition:background .16s,transform .16s;
-webkit-mask:url("data:image/svg+xml;utf8,") center/contain no-repeat;
mask:url("data:image/svg+xml;utf8,") center/contain no-repeat}.dd2-loc-cities a:hover{background:#f0f7ff;color:#1d4ed8}.dd2-loc-cities a:hover::before{background:#1d4ed8;transform:translateY(-1px)}.dd2-loc-cities a.dd2-loc-all::before{
-webkit-mask:url("data:image/svg+xml;utf8,") center/contain no-repeat;
mask:url("data:image/svg+xml;utf8,") center/contain no-repeat;
background:#2563eb}.dd2-loc-cities a.dd2-loc-all{font-weight:700;color:#1d4ed8}.dd2-loc-cities a.dd2-loc-all:hover::before{background:#1e40af;transform:none}.dd2-loc-cities a span{overflow:hidden;text-overflow:ellipsis;white-space:nowrap;min-width:0}.dd2-loc-c-head{display:none;font-size:.68rem;font-weight:800;text-transform:uppercase;
letter-spacing:1.3px;color:#2563eb;margin:14px 0 4px}@media(max-width:900px){.dd2-locs .dd2-pane{grid-template-columns:1fr}.dd2-loc-countries{border-right:0;border-bottom:1px solid #eef2f7;max-height:none;
flex-direction:row;flex-wrap:wrap;padding:8px 14px 12px}.dd2-loc-c{padding:7px 12px;border-radius:20px;background:#f5f7fb}.dd2-loc-c.on::before{display:none}}@media(max-width:768px){.dd2-locs.dd2-js .dd2-loc-countries{display:none!important}.dd2-locs.dd2-js .dd2-loc-cities{display:grid!important;grid-template-columns:1fr}.dd2-locs.dd2-js .dd2-loc-c-head{display:block!important}}.lc-hero-banner::before{z-index:1}.lc-hero-banner>:not(.lc-hero-image){position:relative;z-index:2}#home{position:relative;min-height:720px;overflow:hidden;background:radial-gradient(circle at 82% 38%,rgba(29,78,216,.24),transparent 34%),linear-gradient(135deg,#030817 0%,#06152e 52%,#071b3d 100%)}#home::before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(96,165,250,.07) 1px,transparent 1px),linear-gradient(90deg,rgba(96,165,250,.07) 1px,transparent 1px);background-size:72px 72px;mask-image:linear-gradient(90deg,#000 0%,#000 68%,transparent 100%)}:is(.local-global-slide,.seo-demand-slide){display:block;max-width:none;padding:0}:is(.local-global-slide,.seo-demand-slide)::after{content:"";position:absolute;inset:0;z-index:1;background:linear-gradient(90deg,rgba(2,10,29,.2) 0%,rgba(2,10,29,.05) 44%,rgba(2,10,29,.02) 100%);pointer-events:none}.home-chart{position:relative;height:180px;margin-top:14px;border:1px solid rgba(148,163,184,.16);border-radius:12px;overflow:hidden;background:repeating-linear-gradient(0deg,transparent 0 35px,rgba(148,163,184,.08) 36px),repeating-linear-gradient(90deg,transparent 0 85px,rgba(148,163,184,.06) 86px)}.home-chart svg{width:100%;height:100%}@media(max-width:1024px){#home{min-height:670px}}@media(max-width:600px){#home{min-height:610px}}
/* Header at tablet and small-laptop widths. The logo text, nine menu items and the
language picker need about 1,090px, so between the mobile menu (768px) and the
full layout (1200px) the header drops the Home link (the logo already links home),
shows the language as a flag and tightens the spacing; below 1000px the logo
text goes too. Fractional breakpoints close the gaps at e.g. 1199.5px. */
@media (min-width:768.02px) and (max-width:1199.98px){
#navbar{padding-left:2%;padding-right:2%}
#navbar .logo{flex-shrink:0}
#navbar .nav-links{gap:.6rem}
#navbar .nav-links>li>a{font-size:.8rem}
#navbar .nav-links>li:first-child{display:none}
#navbar .sdm-language-selector{margin-left:12px;margin-right:0}
#navbar .sdm-language-trigger-text{display:none}
}
@media (min-width:768.02px) and (max-width:999.98px){
#navbar .brand{display:none}
}
@media (min-width:768.02px) and (max-width:920.98px){
#navbar .nav-links{gap:.4rem}
#navbar .nav-links>li>a{font-size:.74rem}
#navbar .nav-links>li>a.nav-cta{padding:8px 11px}
}
/* ==========================================================================
SDM case study template — scoped under .cs-page so it cannot leak.
Type scale, colours and radii deliberately match article.css / the site shell.
========================================================================== */
.cs-page{--cs-font:'Segoe UI',system-ui,-apple-system,BlinkMacSystemFont,Roboto,'Helvetica Neue',Arial,sans-serif;--cs-mono:Consolas,'Cascadia Mono','SF Mono',Menlo,monospace;--cs-ink:#0f172a;--cs-body:#334155;--cs-muted:#64748b;--cs-line:#e6ecf3;--cs-soft:#f6f8fc;--cs-blue:#1a56db;--cs-blue-2:#2563eb;--cs-sky:#60a5fa;--cs-deep:#0b1730;--cs-radius:16px;background:#fff;color:var(--cs-body);font-family:var(--cs-font);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
.cs-page *,.cs-page *::before,.cs-page *::after{box-sizing:border-box}
.cs-page h1,.cs-page h2,.cs-page h3,.cs-page h4,.cs-page p,.cs-page li,.cs-page a,.cs-page summary,.cs-page th,.cs-page td,.cs-page figcaption{font-family:var(--cs-font)}
.cs-page h2,.cs-page h3,.cs-page h4{color:var(--cs-ink);letter-spacing:-.022em;text-wrap:balance}
.cs-page p{line-height:1.75}
.cs-in{max-width:1080px;margin:0 auto}
.cs-narrow{max-width:760px}
.cs-eyebrow{margin:0 0 12px;font:800 11px/1 var(--cs-mono);letter-spacing:.14em;text-transform:uppercase;color:var(--cs-blue)}
/* ---------- hero ---------- */
.cs-hero{position:relative;overflow:hidden;isolation:isolate;min-height:550px;padding:132px 5% 44px;color:#fff;background:#08142b}
.cs-hero::before{content:"";position:absolute;inset:0;z-index:-1;background-image:linear-gradient(90deg,#071126 0%,rgba(7,17,38,.97) 30%,rgba(7,17,38,.62) 55%,rgba(7,17,38,.12) 100%),linear-gradient(180deg,rgba(7,17,38,.28),rgba(7,17,38,.05)),var(--cs-hero-image,url("../img/blog/home-services-seo-growth-banner-1774.webp"));background-position:center;background-size:cover;background-repeat:no-repeat}
.cs-hero--franchise{--cs-hero-image:url("../img/blog/home-services-franchise-seo-banner-1672.webp");--cs-hero-image-mobile:url("../img/blog/home-services-franchise-seo-banner-960.webp")}
.cs-hero--plumbing-franchise{--cs-hero-image:url("../img/blog/plumbing-franchise-seo-banner-1672.webp");--cs-hero-image-mobile:url("../img/blog/plumbing-franchise-seo-banner-960.webp")}
.cs-hero--texas-plumbing{--cs-hero-image:url("../img/blog/texas-plumbing-seo-banner-1672.webp");--cs-hero-image-mobile:url("../img/blog/texas-plumbing-seo-banner-960.webp")}
.cs-hero--roofing{--cs-hero-image:url("../img/blog/roofing-seo-banner-1672.webp");--cs-hero-image-mobile:url("../img/blog/roofing-seo-banner-960.webp")}
.cs-hero--brand{--cs-hero-image:url("../img/blog/home-services-brand-seo-banner-1672.webp");--cs-hero-image-mobile:url("../img/blog/home-services-brand-seo-banner-960.webp")}
.cs-hero--chicago{--cs-hero-image:url("../img/blog/chicago-hvac-seo-recovery-banner-1672.webp");--cs-hero-image-mobile:url("../img/blog/chicago-hvac-seo-recovery-banner-960.webp")}
.cs-hero--dallas{--cs-hero-image:url("../img/blog/dallas-multitrade-seo-banner-1672.webp");--cs-hero-image-mobile:url("../img/blog/dallas-multitrade-seo-banner-960.webp")}
.cs-hero--saas{--cs-hero-image:url("../img/blog/field-service-software-seo-banner-1672.webp");--cs-hero-image-mobile:url("../img/blog/field-service-software-seo-banner-960.webp")}
.cs-hero--california{--cs-hero-image:url("../img/blog/california-hvac-plumbing-seo-banner-1672.webp");--cs-hero-image-mobile:url("../img/blog/california-hvac-plumbing-seo-banner-960.webp")}
.cs-hero--socal{--cs-hero-image:url("../img/blog/southern-california-hvac-seo-banner-1672.webp");--cs-hero-image-mobile:url("../img/blog/southern-california-hvac-seo-banner-960.webp")}
.cs-hero--california,.cs-hero--chicago,.cs-hero--brand,.cs-hero--socal{--cs-hero-image:url("../img/home-services-seo-process-hero-v1.webp");--cs-hero-image-mobile:url("../img/home-services-seo-process-hero-v1.webp")}
.cs-process-labels{display:flex;flex-wrap:wrap;gap:7px;margin:18px 0 0;padding:0;max-width:650px;list-style:none}
.cs-process-labels li{padding:7px 10px;border:1px solid rgba(147,197,253,.28);border-radius:999px;background:rgba(7,17,38,.55);font:800 10px/1 var(--cs-mono);letter-spacing:.07em;text-transform:uppercase;color:#dbeafe}
.cs-hero::after{content:"";position:absolute;z-index:-1;inset:0;background-image:linear-gradient(rgba(255,255,255,.035) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.035) 1px,transparent 1px);background-size:56px 56px;opacity:.62;mask-image:linear-gradient(90deg,#000,rgba(0,0,0,.22) 55%,transparent);-webkit-mask-image:linear-gradient(90deg,#000,rgba(0,0,0,.22) 55%,transparent);pointer-events:none}
.cs-hero .cs-in{position:relative;width:100%}
.cs-crumb{display:flex;flex-wrap:wrap;align-items:center;gap:8px;margin-bottom:22px;font-size:13px;font-weight:600;color:#94a3b8}
.cs-crumb a{color:#cbd5e1;text-decoration:none}
.cs-crumb a:hover{color:#fff}
.cs-crumb .sep{opacity:.5}
.cs-hero .cs-eyebrow{color:#7fb2ff}
.cs-client{display:flex;flex-wrap:wrap;align-items:center;gap:10px;margin-bottom:16px}
.cs-client-tag{padding:6px 12px;border:1px solid rgba(147,197,253,.32);border-radius:999px;background:rgba(37,99,235,.16);font-size:12px;font-weight:700;color:#bfdbfe}
.cs-title{max-width:660px;margin:0;font-size:clamp(30px,4vw,50px);font-weight:900;line-height:1.08;letter-spacing:-.035em;color:#fff;text-wrap:balance}
.cs-dek{margin:18px 0 0;max-width:590px;font-size:clamp(15px,1.5vw,17px);line-height:1.75;color:#d7e5f8}
.cs-byline{display:flex;flex-wrap:wrap;align-items:center;gap:18px;margin-top:26px;padding-bottom:30px}
.cs-person{display:flex;align-items:center;gap:11px}
.cs-avatar{display:grid;place-items:center;width:40px;height:40px;border-radius:50%;font-size:13.5px;font-weight:800;color:#fff}
.cs-person-name{font-size:14.5px;font-weight:700;color:#fff}
.cs-person-role{font-size:12.5px;color:#93a7c4}
.cs-facts{display:flex;flex-wrap:wrap;gap:16px;font-size:12.5px;color:#93a7c4}
.cs-facts span{display:inline-flex;align-items:center;gap:7px}
.cs-facts svg{width:14px;height:14px;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
/* metric strip sitting across the hero edge */
.cs-strip{position:relative;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;margin:0 auto;border:1px solid var(--cs-line);border-radius:var(--cs-radius);background:var(--cs-line);overflow:hidden;box-shadow:0 26px 50px -30px rgba(8,20,45,.65)}
.cs-strip div{padding:22px 22px 20px;background:#fff}
.cs-strip strong{display:block;font-size:clamp(26px,3vw,34px);font-weight:900;line-height:1;letter-spacing:-.03em;color:#0f2f6b}
.cs-strip span{display:block;margin-top:9px;font-size:12.5px;line-height:1.55;color:var(--cs-muted)}
.cs-strip div.up strong{color:#047857}
/* ---------- section rhythm ---------- */
.cs-sec{padding:clamp(52px,6vw,78px) 5%}
.cs-sec.soft{background:var(--cs-soft);border-top:1px solid var(--cs-line);border-bottom:1px solid var(--cs-line)}
.cs-sec.deep{background:linear-gradient(160deg,#0d1b35,#0b1730);color:#c6d6ee;border:0}
.cs-sec.deep h2,.cs-sec.deep h3{color:#fff}
.cs-sec.deep .cs-eyebrow{color:#7fb2ff}
.cs-sec h2{margin:0 0 16px;font-size:clamp(25px,2.9vw,35px);font-weight:900;line-height:1.16}
.cs-sec p{margin:0 0 16px;font-size:16px;color:var(--cs-body)}
.cs-sec.deep p{color:#b9cbe4}
.cs-sec p:last-child{margin-bottom:0}
.cs-lede{font-size:17px;line-height:1.8;color:#475569}
/* ---------- the journey ---------- */
.cs-journey{position:relative;display:grid;gap:0;margin-top:34px}
.cs-step{position:relative;display:grid;grid-template-columns:150px 1fr;gap:26px;padding:0 0 30px 0}
.cs-step::before{content:"";position:absolute;left:161px;top:26px;bottom:-4px;width:2px;background:linear-gradient(180deg,rgba(96,165,250,.55),rgba(96,165,250,.16))}
.cs-step:last-child::before{display:none}
.cs-step-when{padding-top:2px;text-align:right;font:800 12px/1.5 var(--cs-mono);letter-spacing:.08em;text-transform:uppercase;color:#7fb2ff}
.cs-step-when em{display:block;font:500 12px/1.6 var(--cs-font);font-style:normal;letter-spacing:0;text-transform:none;color:#8ea4c2}
.cs-step-body{position:relative;padding-left:32px}
.cs-step-body::before{content:"";position:absolute;left:-5px;top:6px;width:12px;height:12px;border-radius:50%;background:#60a5fa;box-shadow:0 0 0 4px rgba(96,165,250,.2)}
.cs-step h3{margin:0 0 8px;font-size:18.5px;font-weight:800;line-height:1.35}
.cs-step p{margin:0;font-size:14.8px;line-height:1.7}
.cs-step.marker .cs-step-body::before{background:#fff;box-shadow:0 0 0 4px rgba(255,255,255,.22)}
.cs-step.marker h3{font-size:clamp(21px,2.4vw,27px);letter-spacing:-.025em}
.cs-step-num{display:inline-flex;align-items:center;gap:8px;margin-bottom:9px;padding:5px 11px;border:1px solid rgba(147,197,253,.3);border-radius:999px;background:rgba(37,99,235,.18);font:800 11px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:#bfdbfe}
.cs-step-stat{display:inline-block;margin-top:10px;padding:8px 14px;border-radius:10px;background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.14);font-size:14px;font-weight:700;color:#fff}
.cs-step-stat b{color:#7ee2b8}
/* ---------- content blocks ---------- */
.cs-list{display:grid;gap:13px;margin:22px 0 0;padding:0;list-style:none}
.cs-list li{position:relative;padding-left:32px;font-size:15.5px;line-height:1.7;color:var(--cs-body)}
.cs-list li::before{content:"";position:absolute;left:0;top:4px;width:20px;height:20px;border-radius:50%;background:#e7f0ff url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%231a56db' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6 9 17l-5-5'/%3E%3C/svg%3E") center/12px no-repeat}
.cs-list li strong{color:var(--cs-ink);font-weight:800}
.cs-sec.deep .cs-list li{color:#b9cbe4}
.cs-sec.deep .cs-list li strong{color:#fff}
.cs-sec.deep .cs-list li::before{background-color:rgba(96,165,250,.18)}
.cs-grid2{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:20px;margin-top:28px}
.cs-card{padding:24px;border:1px solid var(--cs-line);border-radius:var(--cs-radius);background:#fff}
.cs-card h3{margin:0 0 10px;font-size:17px;font-weight:800}
.cs-card p{margin:0;font-size:14.5px;line-height:1.7;color:var(--cs-muted)}
.cs-note{margin-top:26px;padding:20px 22px;border:1px solid #d9e6fb;border-left:3px solid var(--cs-blue);border-radius:12px;background:#f5f9ff}
.cs-note-t{margin:0 0 8px;font:800 11px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--cs-blue)}
.cs-note p{margin:0;font-size:14.5px;line-height:1.75;color:#3f5878}
/* facts table */
.cs-table{margin-top:28px;border:1px solid var(--cs-line);border-radius:var(--cs-radius);overflow:hidden;background:#fff}
.cs-table table{width:100%;border-collapse:collapse}
.cs-table caption{padding:15px 20px 6px;text-align:left;font:800 11px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--cs-muted)}
.cs-table th{width:31%;padding:13px 20px;text-align:left;vertical-align:top;background:#f5f9ff;border-top:1px solid var(--cs-line);font-size:13px;font-weight:800;letter-spacing:.04em;text-transform:uppercase;color:#0f2f6b}
.cs-table td{padding:13px 20px;text-align:left;vertical-align:top;border-top:1px solid var(--cs-line);font-size:15px;line-height:1.65;color:var(--cs-body)}
.cs-table tr:first-child th,.cs-table tr:first-child td{border-top:0}
/* evidence */
.cs-evidence{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(280px,1fr);gap:26px;align-items:start;margin-top:30px}
.cs-shot{margin:0;border:1px solid rgba(255,255,255,.12);border-radius:14px;overflow:hidden;background:#0b1326}
.cs-shot img{display:block;width:100%;height:auto}
.cs-shot figcaption{padding:13px 16px;font-size:12.5px;line-height:1.6;color:#93a7c4;border-top:1px solid rgba(255,255,255,.1)}
.cs-readout{display:grid;gap:12px;margin:0;padding:0;list-style:none}
.cs-readout li{padding:14px 16px;border:1px solid rgba(255,255,255,.12);border-radius:12px;background:rgba(255,255,255,.04);font-size:14px;line-height:1.6;color:#b9cbe4}
.cs-readout b{display:block;margin-bottom:3px;font-size:12px;font-weight:800;letter-spacing:.06em;text-transform:uppercase;color:#7fb2ff}
.cs-readout strong{color:#fff}
.cs-source{margin-top:22px;padding:18px 20px;border:1px dashed rgba(147,197,253,.35);border-radius:12px;font-size:13.5px;line-height:1.75;color:#a9bfdd}
.cs-source b{display:block;margin-bottom:6px;font-size:11px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:#7fb2ff}
/* pending first-party data */
.cs-pending{display:grid;grid-template-columns:repeat(auto-fit,minmax(215px,1fr));gap:14px;margin-top:26px}
.cs-pending div{padding:18px;border:1px dashed #cbd9ee;border-radius:12px;background:#fff}
.cs-pending strong{display:block;font-size:14.5px;font-weight:800;color:var(--cs-ink)}
.cs-pending span{display:block;font-weight:400;margin-top:6px;font-size:12.5px;line-height:1.6;color:var(--cs-muted)}
.cs-pending em{display:inline-block;margin-top:10px;padding:4px 9px;border-radius:999px;background:#eef4ff;font:700 10.5px/1.5 var(--cs-mono);letter-spacing:.07em;text-transform:uppercase;font-style:normal;color:var(--cs-blue)}
/* faq */
.cs-faq{margin-top:26px;border:1px solid var(--cs-line);border-radius:var(--cs-radius);background:#fff;overflow:hidden}
.cs-faq details{border-top:1px solid var(--cs-line)}
.cs-faq details:first-child{border-top:0}
.cs-faq summary{display:flex;justify-content:space-between;align-items:center;gap:16px;padding:18px 22px;font-size:15.5px;font-weight:700;color:var(--cs-ink);cursor:pointer;list-style:none}
.cs-faq summary::-webkit-details-marker{display:none}
.cs-faq summary::after{content:"+";font-size:19px;font-weight:700;color:var(--cs-blue)}
.cs-faq details[open] summary::after{content:"\2212"}
.cs-faq details[open] summary{padding-bottom:6px}
.cs-faq-a{padding:0 22px 20px}
.cs-faq-a p{margin:0;font-size:14.8px;line-height:1.8;color:var(--cs-body)}
/* cta */
.cs-cta{position:relative;overflow:hidden;isolation:isolate;padding:clamp(40px,5vw,56px);border-radius:20px;background:linear-gradient(140deg,#0d2149,#0b1730);color:#fff}
.cs-cta::after{content:"";position:absolute;z-index:-1;width:420px;height:420px;right:-140px;top:-160px;background:radial-gradient(circle,rgba(37,99,235,.45),transparent 65%)}
.cs-cta h2{margin:0 0 14px;font-size:clamp(24px,2.8vw,33px);font-weight:900;line-height:1.18;color:#fff}
.cs-cta p{max-width:620px;margin:0 0 26px;font-size:15.5px;line-height:1.8;color:#c0d3ee}
.cs-btns{display:flex;flex-wrap:wrap;gap:12px}
.cs-btn{display:inline-flex;align-items:center;gap:8px;padding:14px 24px;border-radius:10px;font-size:15px;font-weight:800;text-decoration:none;transition:background .2s ease,transform .2s ease,border-color .2s ease}
.cs-btn-primary{background:var(--cs-blue-2);color:#fff;box-shadow:0 16px 30px -16px var(--cs-blue-2)}
.cs-btn-primary:hover{background:#1d4ed8;transform:translateY(-1px)}
.cs-btn-ghost{border:1px solid rgba(255,255,255,.28);color:#dbe9ff}
.cs-btn-ghost:hover{border-color:rgba(255,255,255,.5);background:rgba(255,255,255,.06)}
.cs-callnote{margin:18px 0 0;font-size:13.5px;color:#93a7c4}
.cs-callnote a{color:#bfdbfe;font-weight:700}
/* author + keep reading */
.cs-author{display:flex;align-items:center;gap:14px;margin-top:34px;padding:20px 22px;border:1px solid var(--cs-line);border-radius:var(--cs-radius);background:var(--cs-soft)}
.cs-author-k{font:800 10.5px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--cs-muted)}
.cs-author-n{margin-top:5px;font-size:15.5px;font-weight:800;color:var(--cs-ink)}
.cs-author-n a{color:inherit;text-decoration:none}
.cs-author-r{margin-top:3px;font-size:13px;color:var(--cs-muted)}
.cs-author-r a{color:var(--cs-blue);text-decoration:none}
.cs-more-head{display:flex;flex-wrap:wrap;align-items:baseline;justify-content:space-between;gap:12px;margin-bottom:20px}
.cs-more-head h2{margin:0;font-size:clamp(21px,2.4vw,27px);font-weight:900}
.cs-more-head a{font-size:14px;font-weight:700;color:var(--cs-blue);text-decoration:none}
.cs-tiles{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:18px}
.cs-tile{display:flex;flex-direction:column;padding:22px;border:1px solid var(--cs-line);border-radius:var(--cs-radius);background:#fff;text-decoration:none;transition:border-color .2s ease,box-shadow .2s ease,transform .2s ease}
.cs-tile:hover{border-color:#b6d0f5;box-shadow:0 16px 30px -20px rgba(30,58,138,.45);transform:translateY(-2px)}
.cs-tile-tag{align-self:flex-start;padding:5px 10px;border-radius:999px;background:#eef4ff;font:800 10.5px/1 var(--cs-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--cs-blue)}
.cs-tile-t{margin:12px 0 8px;font-size:16px;font-weight:800;line-height:1.4;color:var(--cs-ink)}
.cs-tile-d{flex:1;font-size:13.5px;line-height:1.65;color:var(--cs-muted)}
.cs-tile-go{margin-top:14px;font-size:13.5px;font-weight:800;color:var(--cs-blue)}
/* jump bar */
.cs-jump{position:sticky;top:70px;z-index:40;padding:12px 5%;background:rgba(255,255,255,.92);backdrop-filter:blur(8px);border-bottom:1px solid var(--cs-line)}
.cs-jump-in{display:flex;flex-wrap:nowrap;gap:9px;max-width:1080px;margin:0 auto;overflow-x:auto;scrollbar-width:none}
.cs-jump-in::-webkit-scrollbar{display:none}
.cs-jump a{flex:0 0 auto;padding:8px 14px;border:1px solid var(--cs-line);border-radius:999px;background:#fff;font-size:13px;font-weight:700;color:#3f5878;text-decoration:none;white-space:nowrap}
.cs-jump a:hover{border-color:#b6d0f5;color:var(--cs-blue)}
.cs-page :target{scroll-margin-top:156px}
@media (max-width:860px){
.cs-strip{grid-template-columns:repeat(2,minmax(0,1fr))}
.cs-evidence{grid-template-columns:1fr}
.cs-step{grid-template-columns:1fr;gap:6px}
.cs-step::before{left:5px;top:34px}
.cs-step-when{text-align:left;padding-left:32px}
.cs-step-when em{display:inline;margin-left:8px}
.cs-hero{min-height:0;padding-top:110px}
.cs-hero::before{background-position:60% center;background-image:linear-gradient(90deg,rgba(7,17,38,.96) 0%,rgba(7,17,38,.82) 48%,rgba(7,17,38,.46) 100%),linear-gradient(180deg,rgba(7,17,38,.26),rgba(7,17,38,.22)),var(--cs-hero-image,url("../img/blog/home-services-seo-growth-banner-1774.webp"))}
.cs-page :target{scroll-margin-top:148px}
}
@media (prefers-reduced-motion:reduce){
.cs-tile,.cs-btn{transition:none}
}
/* ==========================================================================
Scannable components: brief cards, fact list, chips, before/after bars,
takeaways, proves / does-not-prove
========================================================================== */
.cs-sec-head{max-width:720px;margin-bottom:30px}
.cs-sec-head h2{margin-bottom:10px}
.cs-sec-head p{font-size:16.5px;color:var(--cs-muted)}
.cs-sec.deep .cs-sec-head p{color:#9fb5d6}
/* at a glance: brief cards + fact list */
.cs-glance{display:grid;grid-template-columns:minmax(0,1.55fr) minmax(260px,1fr);gap:26px;align-items:start}
.cs-brief{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
.cs-brief div{padding:20px;border:1px solid var(--cs-line);border-radius:14px;background:#fff}
.cs-brief i{display:grid;place-items:center;width:38px;height:38px;margin-bottom:14px;border-radius:10px;background:#eaf2ff;color:var(--cs-blue);font-style:normal}
.cs-brief i svg{width:19px;height:19px;fill:none;stroke:currentColor;stroke-width:1.9;stroke-linecap:round;stroke-linejoin:round}
.cs-brief strong{display:block;font-size:15.5px;font-weight:800;line-height:1.35;color:var(--cs-ink)}
.cs-brief span{display:block;font-weight:400;margin-top:6px;font-size:13.8px;line-height:1.6;color:var(--cs-muted)}
.cs-factlist{margin:0;padding:6px 20px;border:1px solid var(--cs-line);border-radius:14px;background:var(--cs-soft)}
.cs-factlist div{display:flex;justify-content:space-between;gap:16px;padding:12px 0;border-top:1px solid var(--cs-line)}
.cs-factlist div:first-child{border-top:0}
.cs-factlist dt{font:800 11px/1.6 var(--cs-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--cs-muted)}
.cs-factlist dd{margin:0;text-align:right;font-size:14px;font-weight:700;line-height:1.5;color:var(--cs-ink)}
.cs-factlist dd small{display:block;font-size:12px;font-weight:500;color:var(--cs-muted)}
/* chips inside journey steps */
.cs-chips{display:flex;flex-wrap:wrap;gap:7px;margin-top:11px}
.cs-chips span{padding:5px 11px;border:1px solid rgba(147,197,253,.24);border-radius:999px;background:rgba(255,255,255,.05);font-size:12px;font-weight:600;color:#c9dbf5}
/* before / after bars */
.cs-bars{display:grid;gap:18px;padding:28px;border:1px solid var(--cs-line);border-radius:var(--cs-radius);background:#fff}
.cs-bar-row{display:grid;grid-template-columns:110px 1fr;gap:16px;align-items:center}
.cs-bar-row b{font:800 12px/1.4 var(--cs-mono);letter-spacing:.06em;text-transform:uppercase;color:var(--cs-muted)}
.cs-bar-track{position:relative;height:46px;border-radius:10px;background:#f1f5fb}
.cs-bar-fill{display:flex;align-items:center;justify-content:flex-end;height:100%;padding:0 14px;border-radius:10px;font-size:17px;font-weight:900;letter-spacing:-.02em;color:#fff;white-space:nowrap}
.cs-bar-fill.was{background:linear-gradient(90deg,#94a3b8,#64748b)}
.cs-bar-fill.now{background:linear-gradient(90deg,#1d4ed8,#3b82f6)}
.cs-bar-delta{display:flex;flex-wrap:wrap;align-items:center;gap:10px;padding-top:6px;padding-left:126px;font-size:14px;color:var(--cs-muted)}
.cs-bar-delta strong{padding:6px 12px;border-radius:999px;background:#e7f7ef;font-size:14px;font-weight:800;color:#047857}
.cs-take{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin-top:18px}
.cs-take div{padding:20px;border:1px solid var(--cs-line);border-radius:14px;background:#fff}
.cs-take strong{display:block;font-size:24px;font-weight:900;line-height:1;letter-spacing:-.02em;color:#0f2f6b}
.cs-take b{display:block;margin-top:10px;font-size:14.5px;font-weight:800;color:var(--cs-ink)}
.cs-take span{display:block;margin-top:4px;font-size:13.5px;font-weight:400;line-height:1.6;color:var(--cs-muted)}
/* proves / does not prove */
.cs-proof{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}
.cs-proof>div{padding:24px;border-radius:var(--cs-radius);background:#fff;border:1px solid var(--cs-line)}
.cs-proof h3{display:flex;align-items:center;gap:10px;margin:0 0 16px;font-size:17px;font-weight:800}
.cs-proof h3 i{display:grid;place-items:center;width:28px;height:28px;border-radius:50%;font-style:normal;font-size:14px;font-weight:900}
.cs-proof .yes h3 i{background:#e7f7ef;color:#047857}
.cs-proof .no h3 i{background:#fdecec;color:#b91c1c}
.cs-proof ul{display:grid;gap:11px;margin:0;padding:0;list-style:none}
.cs-proof li{position:relative;padding-left:22px;font-size:14.5px;line-height:1.6;color:var(--cs-body)}
.cs-proof li::before{position:absolute;left:0;top:0;font-weight:900}
.cs-proof .yes li::before{content:"\2713";color:#059669}
.cs-proof .no li::before{content:"\2013";color:#b91c1c}
.cs-proof-foot{margin-top:18px;font-size:13.5px;line-height:1.7;color:var(--cs-muted)}
/* evidence readout, compact */
.cs-readout.compact li{padding:12px 14px;font-size:13.5px}
.cs-source.short{margin-top:18px;padding:14px 18px;font-size:13px}
@media (max-width:860px){
.cs-glance,.cs-proof{grid-template-columns:1fr}
.cs-take{grid-template-columns:1fr}
.cs-bar-row{grid-template-columns:1fr;gap:8px}
.cs-bar-delta{padding-left:0}
}
@media (max-width:520px){
.cs-brief{grid-template-columns:1fr}
}
.cs-tile-d{display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
@media (max-width:960px){.cs-hero::before{background-image:linear-gradient(180deg,rgba(7,17,38,.93) 0%,rgba(7,17,38,.86) 60%,rgba(7,17,38,.7) 100%),var(--cs-hero-image-mobile,var(--cs-hero-image,url("../img/blog/home-services-seo-growth-banner-960.webp")));background-position:70% center}}
/* ==========================================================================
v2: challenge -> fix rows, strategy grid, alternating journey timeline
========================================================================== */
/* challenge -> fix */
.cs-fixes{display:grid;gap:16px}
.cs-fix{display:grid;grid-template-columns:minmax(0,1fr) 44px minmax(0,1.25fr);align-items:stretch;gap:0}
.cs-fix-issue,.cs-fix-done{position:relative;padding:22px 24px;border:1px solid var(--cs-line);background:#fff}
.cs-fix-issue{border-radius:14px 0 0 14px;border-right:0;background:linear-gradient(135deg,#fff,#fff7f5)}
.cs-fix-done{border-radius:0 14px 14px 0;border-left:0;background:linear-gradient(135deg,#f7fbff,#f2fbf6)}
.cs-fix-arrow{display:grid;place-items:center;border-top:1px solid var(--cs-line);border-bottom:1px solid var(--cs-line);background:linear-gradient(90deg,#fff7f5,#f7fbff)}
.cs-fix-arrow span{display:grid;place-items:center;width:32px;height:32px;border-radius:50%;background:var(--cs-blue);color:#fff;font-size:15px;font-weight:900;box-shadow:0 8px 16px -8px var(--cs-blue)}
.cs-fix-tag{display:inline-block;margin-bottom:10px;font:800 10.5px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase}
.cs-fix-issue .cs-fix-tag{color:#c2410c}
.cs-fix-done .cs-fix-tag{color:#047857}
.cs-fix h3{margin:0 0 7px;font-size:16.5px;font-weight:800;line-height:1.35}
.cs-fix p{margin:0;font-size:14.3px;line-height:1.65;color:var(--cs-muted)}
.cs-fix-strat{display:inline-flex;align-items:center;gap:6px;margin-top:12px;padding:5px 11px;border-radius:999px;background:#eaf2ff;font-size:12px;font-weight:700;color:var(--cs-blue)}
.cs-fix-strat::before{content:"";width:6px;height:6px;border-radius:50%;background:currentColor}
/* strategy grid */
.cs-strat{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.cs-strat div{position:relative;padding:26px 24px 24px;border:1px solid rgba(147,197,253,.18);border-radius:var(--cs-radius);background:rgba(255,255,255,.035);transition:border-color .2s ease,background .2s ease}
.cs-strat div:hover{border-color:rgba(147,197,253,.4);background:rgba(255,255,255,.06)}
.cs-strat b{display:block;margin-bottom:14px;font:900 30px/1 var(--cs-font);letter-spacing:-.03em;color:transparent;-webkit-text-stroke:1px rgba(147,197,253,.65)}
.cs-strat h3{margin:0 0 8px;font-size:17px;font-weight:800;color:#fff}
.cs-strat p{margin:0;font-size:14px;line-height:1.7;color:#a9bfdd}
/* journey v2: alternating timeline */
.cs-tl{position:relative;display:grid;gap:26px;margin-top:10px}
.cs-tl::before{content:"";position:absolute;left:50%;top:6px;bottom:6px;width:2px;transform:translateX(-50%);background:linear-gradient(180deg,#bcd4fa,#dbe7fb 60%,#bcd4fa)}
.cs-tl-item{position:relative;display:grid;grid-template-columns:1fr 1fr;gap:64px}
.cs-tl-item::after{content:"";position:absolute;left:50%;top:26px;width:16px;height:16px;transform:translateX(-50%);border-radius:50%;background:#fff;border:4px solid var(--cs-blue-2);box-shadow:0 0 0 5px #e8f0fe}
.cs-tl-item .cs-tl-card{grid-column:1}
.cs-tl-item.right .cs-tl-card{grid-column:2}
.cs-tl-card{padding:24px 26px;border:1px solid var(--cs-line);border-radius:var(--cs-radius);background:#fff;box-shadow:0 14px 34px -26px rgba(15,47,107,.45)}
.cs-tl-head{display:flex;flex-wrap:wrap;align-items:center;gap:10px;margin-bottom:10px}
.cs-tl-phase{padding:5px 10px;border-radius:999px;background:#eaf2ff;font:800 10.5px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--cs-blue)}
.cs-tl-sub{font-size:12.5px;font-weight:600;color:var(--cs-muted)}
.cs-tl-card h3{margin:0 0 8px;font-size:19px;font-weight:800;line-height:1.3}
.cs-tl-card>p{margin:0 0 14px;font-size:14.6px;line-height:1.7;color:var(--cs-body)}
.cs-tl-did{display:grid;gap:7px;margin:0 0 14px;padding:14px 16px;border-radius:12px;background:var(--cs-soft);list-style:none}
.cs-tl-did li{position:relative;padding-left:20px;font-size:13.8px;line-height:1.55;color:var(--cs-body)}
.cs-tl-did li::before{content:"\2713";position:absolute;left:0;top:0;font-weight:900;color:var(--cs-blue)}
.cs-tl-why{margin:0;padding-top:12px;border-top:1px dashed #d7e2f3;font-size:13.5px;line-height:1.6;color:var(--cs-muted)}
.cs-tl-why strong{color:var(--cs-ink)}
.cs-tl .cs-chips{margin-top:12px}
.cs-tl .cs-chips span{border-color:#d7e2f3;background:#fff;color:#3f5878}
/* milestone rows span the centre */
.cs-tl-item.milestone{grid-template-columns:1fr}
.cs-tl-item.milestone::after{display:none}
.cs-tl-mile{position:relative;z-index:1;justify-self:center;width:min(560px,100%);padding:22px 26px;border-radius:var(--cs-radius);text-align:center;color:#fff;background:linear-gradient(135deg,#0d2149,#1d4ed8);box-shadow:0 20px 40px -24px rgba(29,78,216,.8)}
.cs-tl-mile.start{background:linear-gradient(135deg,#334155,#64748b);box-shadow:0 20px 40px -26px rgba(51,65,85,.7)}
.cs-tl-mile small{display:block;font:800 11px/1 var(--cs-mono);letter-spacing:.12em;text-transform:uppercase;color:#bfdbfe}
.cs-tl-mile.start small{color:#e2e8f0}
.cs-tl-mile strong{display:block;margin:10px 0 6px;font-size:clamp(26px,3vw,34px);font-weight:900;letter-spacing:-.03em}
.cs-tl-mile span{font-size:14px;color:#dbe7ff}
.cs-tl-mile em{display:inline-block;margin-top:12px;padding:6px 12px;border-radius:999px;background:rgba(255,255,255,.14);font-style:normal;font-size:13.5px;font-weight:800;color:#bbf7d0}
.cs-tl-note{margin:26px auto 0;max-width:640px;text-align:center;font-size:13px;line-height:1.7;color:var(--cs-muted)}
@media (max-width:960px){
.cs-strat{grid-template-columns:repeat(2,minmax(0,1fr))}
}
@media (max-width:860px){
.cs-fix{grid-template-columns:1fr}
.cs-fix-issue{border-radius:14px 14px 0 0;border-right:1px solid var(--cs-line);border-bottom:0}
.cs-fix-done{border-radius:0 0 14px 14px;border-left:1px solid var(--cs-line);border-top:0}
.cs-fix-arrow{height:40px;border:0;border-left:1px solid var(--cs-line);border-right:1px solid var(--cs-line)}
.cs-fix-arrow span{transform:rotate(90deg)}
.cs-tl::before{left:9px;transform:none}
.cs-tl-item,.cs-tl-item.right{grid-template-columns:1fr;gap:0;padding-left:34px}
.cs-tl-item .cs-tl-card,.cs-tl-item.right .cs-tl-card{grid-column:1}
.cs-tl-item::after{left:10px;top:24px}
.cs-tl-item.milestone{padding-left:34px}
.cs-tl-mile{justify-self:stretch;text-align:left}
}
@media (max-width:620px){
.cs-strat{grid-template-columns:1fr}
}
/* ---------- v2.1: single-rail journey, specificity fixes ---------- */
.cs-sec p.cs-eyebrow{margin:0 0 12px;font:800 11px/1 var(--cs-mono);letter-spacing:.14em;text-transform:uppercase;color:var(--cs-blue)}
.cs-sec.deep p.cs-eyebrow{color:#7fb2ff}
.cs-sec p.cs-tl-note{margin:24px 0 0;padding-left:56px;max-width:none;text-align:left;font-size:13px;color:var(--cs-muted)}
.cs-tl::before{left:19px;transform:none}
.cs-tl-item,.cs-tl-item.right{grid-template-columns:1fr;gap:0;padding-left:56px}
.cs-tl-item .cs-tl-card,.cs-tl-item.right .cs-tl-card{grid-column:1}
.cs-tl-item::after{left:20px;top:28px}
.cs-tl-card{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:28px;align-items:start}
.cs-tl-main h3{margin:0 0 8px}
.cs-sec .cs-tl-main>p{margin:0 0 14px;font-size:14.8px;line-height:1.7}
.cs-sec p.cs-tl-why{margin:0;padding:12px 14px;border:0;border-radius:10px;background:#f2f7ff;font-size:13.8px;line-height:1.6;color:#3f5878}
.cs-tl-side{padding:16px 18px;border-radius:12px;background:var(--cs-soft);border:1px solid var(--cs-line)}
.cs-sec p.cs-tl-side-k{margin:0 0 10px;font:800 10.5px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--cs-muted)}
.cs-tl-side .cs-tl-did{margin:0;padding:0;background:none}
.cs-tl-side .cs-chips{margin-top:14px}
.cs-tl-item.milestone{padding-left:56px}
.cs-tl-mile,.cs-tl-mile.start{justify-self:stretch;width:auto;display:flex;flex-wrap:wrap;align-items:center;gap:6px 18px;text-align:left;padding:20px 26px}
.cs-tl-mile small{flex-basis:100%}
.cs-tl-mile strong{margin:0}
.cs-tl-mile br{display:none}
.cs-tl-mile em{margin:0 0 0 auto}
.cs-tl-item.milestone::after{display:block;top:50%;margin-top:-8px;border-color:#64748b}
.cs-tl-item.milestone:last-child::after{border-color:var(--cs-blue-2)}
@media (max-width:860px){
.cs-tl-card{grid-template-columns:1fr;gap:16px}
.cs-tl::before{left:9px}
.cs-tl-item,.cs-tl-item.right,.cs-tl-item.milestone{padding-left:34px}
.cs-tl-item::after{left:10px}
.cs-sec p.cs-tl-note{padding-left:34px}
.cs-tl-mile em{margin-left:0}
}
/* evidence: AI search breakdown under the screenshot */
.cs-ev-left{display:grid;gap:16px}
.cs-ai{padding:20px 22px;border:1px solid rgba(147,197,253,.18);border-radius:14px;background:rgba(255,255,255,.035)}
.cs-ai-head{margin-bottom:14px}
.cs-sec p.cs-ai-k{margin:0 0 6px;font:800 11px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:#7fb2ff}
.cs-sec p.cs-ai-t{margin:0;font-size:16px;font-weight:800;color:#fff}
.cs-ai-row{display:grid;grid-template-columns:150px minmax(0,1fr) 110px 100px;align-items:center;gap:12px;padding:9px 0;border-top:1px solid rgba(255,255,255,.07)}
.cs-ai-name{font-size:13.5px;font-weight:700;color:#dbe7ff}
.cs-ai-bar{height:8px;border-radius:99px;background:rgba(255,255,255,.08);overflow:hidden}
.cs-ai-bar i{display:block;height:100%;border-radius:99px;background:linear-gradient(90deg,#3b82f6,#7dd3fc)}
.cs-ai-n{font-size:13px;color:#a9bfdd;text-align:right}
.cs-ai-n strong{color:#fff}
.cs-ai-c{font-size:12.5px;color:#8ea4c2;text-align:right}
.cs-sec p.cs-ai-foot{margin:12px 0 0;padding-top:12px;border-top:1px solid rgba(255,255,255,.07);font-size:12.5px;line-height:1.6;color:#8ea4c2}
.cs-ai-foot strong{color:#dbe7ff}
@media (max-width:620px){
.cs-ai-row{grid-template-columns:1fr auto;gap:6px 12px}
.cs-ai-bar{grid-column:1/-1;grid-row:2}
.cs-ai-c{display:none}
}
.cs-ev-left{align-content:start}
.cs-ev-right{display:grid;gap:12px;align-content:start}
.cs-ev-right .cs-source.short{margin:0}
.cs-readout.compact li{padding:17px 18px}
/* ---------- FAQ v2: sticky intro + numbered accordion ---------- */
.cs-faq2{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.5fr);gap:48px;align-items:start}
.cs-faq2-intro{position:sticky;top:164px}
.cs-faq2-intro h2{margin:0 0 12px}
.cs-sec p.cs-faq2-lede{margin:0 0 26px;font-size:16px;line-height:1.7;color:var(--cs-muted)}
.cs-faq2-help{display:grid;gap:6px;padding:24px;border-radius:var(--cs-radius);background:linear-gradient(150deg,#0d2149,#0b1730);color:#fff;box-shadow:0 20px 40px -28px rgba(13,33,73,.8)}
.cs-faq2-help-ic{display:grid;place-items:center;width:36px;height:36px;margin-bottom:8px;border-radius:10px;background:rgba(96,165,250,.18);font-size:17px;font-weight:900;color:#93c5fd}
.cs-faq2-help strong{font-size:17px;font-weight:800;color:#fff}
.cs-faq2-help>span:not(.cs-faq2-help-ic){margin-bottom:12px;font-size:14px;line-height:1.6;color:#b9cbe4}
.cs-faq2-help .cs-btn{justify-content:center}
.cs-faq2-call{margin-top:6px;text-align:center;font-size:13.5px;font-weight:600;color:#a9c2e6;text-decoration:none}
.cs-faq2-call:hover{color:#fff}
.cs-faq2-list{display:grid;gap:12px}
.cs-faq2-list details{border:1px solid var(--cs-line);border-radius:14px;background:#fff;transition:border-color .2s ease,box-shadow .2s ease}
.cs-faq2-list details:hover{border-color:#c8daf6}
.cs-faq2-list details[open]{border-color:#9dbcf2;box-shadow:0 16px 34px -26px rgba(29,78,216,.55)}
.cs-faq2-list summary{display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:16px;padding:20px 22px;cursor:pointer;list-style:none}
.cs-faq2-list summary::-webkit-details-marker{display:none}
.cs-faq2-list summary:focus-visible{outline:2px solid var(--cs-blue-2);outline-offset:2px;border-radius:14px}
.cs-faq2-n{font:800 12px/1 var(--cs-mono);letter-spacing:.06em;color:#9aaccc}
.cs-faq2-list details[open] .cs-faq2-n{color:var(--cs-blue)}
.cs-faq2-q{font-size:16px;font-weight:600;line-height:1.45;color:#1e293b}
.cs-faq2-ic{position:relative;width:30px;height:30px;border-radius:50%;background:#eef4ff;transition:background .2s ease,transform .25s ease}
.cs-faq2-ic::before,.cs-faq2-ic::after{content:"";position:absolute;left:50%;top:50%;width:12px;height:2px;margin:-1px 0 0 -6px;border-radius:2px;background:var(--cs-blue)}
.cs-faq2-ic::after{transform:rotate(90deg)}
.cs-faq2-list details[open] .cs-faq2-ic{background:var(--cs-blue);transform:rotate(45deg)}
.cs-faq2-list details[open] .cs-faq2-ic::before,.cs-faq2-list details[open] .cs-faq2-ic::after{background:#fff}
.cs-faq2-a{padding:0 22px 22px 62px}
.cs-sec .cs-faq2-a p{margin:0;font-size:15px;line-height:1.8;color:var(--cs-body)}
@media (max-width:900px){
.cs-faq2{grid-template-columns:1fr;gap:28px}
.cs-faq2-intro{position:static}
.cs-faq2-help{display:none}
.cs-faq2-a{padding:0 20px 20px}
.cs-faq2-list summary{padding:18px 20px;gap:12px}
}
@media (prefers-reduced-motion:reduce){
.cs-faq2-ic,.cs-faq2-list details{transition:none}
}
.cs-sec .cs-cta p.cs-eyebrow{color:#7fb2ff}
.cs-faq2-list details[open] .cs-faq2-q{color:var(--cs-ink)}
.cs-sec:not(.soft):not(.deep) .cs-proof>div{background:var(--cs-soft)}
.cs-sec p.cs-proof-foot{margin:20px 0 0;font-size:14px;line-height:1.7;color:var(--cs-muted)}
/* hero without a banner image (case studies that don't have one yet) */
.cs-hero.no-banner{min-height:0}
.cs-hero.no-banner::before{background-image:radial-gradient(circle at 88% 8%,rgba(37,99,235,.38),transparent 42%),linear-gradient(135deg,#0a0f1e 0%,#0d1b35 55%,#0f2755 100%);background-position:center}
/* overview fact grid */
.cs-factgrid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
.cs-factgrid div{padding:18px 20px;border:1px solid var(--cs-line);border-radius:14px;background:var(--cs-soft)}
.cs-factgrid span{display:block;font:800 10.5px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--cs-muted)}
.cs-factgrid strong{display:block;margin-top:9px;font-size:17px;font-weight:800;color:var(--cs-ink)}
.cs-factgrid small{display:block;margin-top:3px;font-size:12.5px;color:var(--cs-muted)}
@media (max-width:760px){.cs-factgrid{grid-template-columns:repeat(2,minmax(0,1fr))}}
.cs-bar-fill.tiny{min-width:6px;padding:0}
.cs-bar-out{position:absolute;top:50%;transform:translateY(-50%);font-size:17px;font-weight:900;letter-spacing:-.02em;color:#475569}
/* ==========================================================================
v3 components (first used on the group): diagnosis, strategy equation,
process stepper, implementation table, then-vs-now, growth curve
========================================================================== */
/* diagnosis */
.cs-diag{display:grid;grid-template-columns:minmax(260px,.8fr) minmax(0,1.6fr);gap:22px;align-items:stretch}
.cs-diag-stat{display:flex;flex-direction:column;justify-content:center;padding:30px;border-radius:var(--cs-radius);border:1px solid rgba(248,113,113,.28);background:linear-gradient(160deg,rgba(248,113,113,.1),rgba(255,255,255,.02))}
.cs-diag-stat small{font:800 11px/1 var(--cs-mono);letter-spacing:.12em;text-transform:uppercase;color:#fca5a5}
.cs-diag-stat strong{display:block;margin:14px 0 8px;font-size:clamp(46px,6vw,68px);font-weight:900;line-height:1;letter-spacing:-.04em;color:#fff}
.cs-sec.deep .cs-diag-stat p{margin:0;font-size:14.5px;line-height:1.65;color:#c8d6ec}
.cs-diag-list{display:grid;gap:12px}
.cs-diag-item{display:grid;grid-template-columns:44px 1fr;gap:16px;padding:20px 22px;border:1px solid rgba(147,197,253,.16);border-radius:14px;background:rgba(255,255,255,.035)}
.cs-diag-item b{display:grid;place-items:center;width:40px;height:40px;border-radius:12px;background:rgba(248,113,113,.14);font:800 13px/1 var(--cs-mono);color:#fca5a5}
.cs-diag-item h3{margin:0 0 5px;font-size:16.5px;font-weight:800;color:#fff}
.cs-sec.deep .cs-diag-item p{margin:0;font-size:14.2px;line-height:1.65;color:#a9bfdd}
/* strategy equation */
.cs-eq{display:grid;grid-template-columns:repeat(4,minmax(0,1fr)) auto minmax(0,1.1fr);gap:0;align-items:stretch}
.cs-eq-card{position:relative;padding:22px 20px;border:1px solid var(--cs-line);border-radius:14px;background:#fff}
.cs-eq-card+.cs-eq-card{margin-left:26px}
.cs-eq-card+.cs-eq-card::before{content:"+";position:absolute;left:-22px;top:50%;transform:translateY(-50%);font-size:22px;font-weight:900;color:#9fb4d4}
.cs-eq-card i{display:block;margin-bottom:12px;font:800 11px/1 var(--cs-mono);font-style:normal;letter-spacing:.1em;text-transform:uppercase;color:var(--cs-blue)}
.cs-eq-card h3{margin:0 0 7px;font-size:16px;font-weight:800;line-height:1.35}
.cs-sec .cs-eq-card p{margin:0;font-size:13.6px;line-height:1.6;color:var(--cs-muted)}
.cs-eq-sign{display:grid;place-items:center;padding:0 14px;font-size:28px;font-weight:900;color:var(--cs-blue)}
.cs-eq-out{display:flex;flex-direction:column;justify-content:center;padding:24px;border-radius:14px;color:#fff;background:linear-gradient(145deg,#0d2149,#1d4ed8);box-shadow:0 20px 40px -24px rgba(29,78,216,.8)}
.cs-eq-out small{font:800 11px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:#bfdbfe}
.cs-eq-out strong{display:block;margin:10px 0 6px;font-size:34px;font-weight:900;letter-spacing:-.03em}
.cs-eq-out span{font-size:13.5px;line-height:1.55;color:#dbe7ff}
/* process stepper */
.cs-steps{position:relative;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:16px;counter-reset:st}
.cs-steps::before{content:"";position:absolute;left:10%;right:10%;top:23px;height:2px;background:linear-gradient(90deg,#bcd4fa,#1d4ed8)}
.cs-steps>div{position:relative;text-align:center}
.cs-steps>div::before{counter-increment:st;content:counter(st,decimal-leading-zero);position:relative;z-index:1;display:grid;place-items:center;width:48px;height:48px;margin:0 auto 16px;border-radius:50%;background:#fff;border:2px solid var(--cs-blue-2);font:800 13px/1 var(--cs-mono);color:var(--cs-blue);box-shadow:0 0 0 6px var(--cs-soft)}
.cs-steps>div:last-child::before{background:var(--cs-blue-2);color:#fff}
.cs-steps h3{margin:0 0 7px;font-size:16.5px;font-weight:800}
.cs-sec .cs-steps p{margin:0 auto;max-width:210px;font-size:13.6px;line-height:1.6;color:var(--cs-muted)}
.cs-steps em{display:inline-block;margin-top:10px;padding:4px 10px;border-radius:999px;background:#fff;border:1px solid var(--cs-line);font-style:normal;font-size:11.5px;font-weight:700;color:#3f5878}
.cs-sec p.cs-steps-loop{margin:24px 0 0;text-align:center;font-size:13.5px;color:var(--cs-muted)}
/* implementation table */
.cs-impl{border:1px solid var(--cs-line);border-radius:var(--cs-radius);overflow:hidden;background:#fff}
.cs-impl-row{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.6fr) minmax(0,1.1fr);border-top:1px solid var(--cs-line)}
.cs-impl-row:first-child{border-top:0}
.cs-impl-row>div{padding:18px 22px}
.cs-impl-row.head>div{padding:13px 22px;background:var(--cs-soft);font:800 10.5px/1.4 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--cs-muted)}
.cs-impl-row h3{margin:0;font-size:15.5px;font-weight:800}
.cs-sec .cs-impl-row p{margin:0;font-size:14.2px;line-height:1.65;color:var(--cs-body)}
.cs-impl-data{display:flex;align-items:center}
.cs-impl-data span{padding:7px 12px;border-radius:10px;background:#e7f7ef;font-size:13px;font-weight:700;line-height:1.45;color:#065f46}
/* then vs now */
.cs-ba{border:1px solid var(--cs-line);border-radius:var(--cs-radius);overflow:hidden;background:#fff}
.cs-ba-row{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1fr) 40px minmax(0,1.15fr);align-items:center;border-top:1px solid var(--cs-line)}
.cs-ba-row:first-child{border-top:0}
.cs-ba-row>div{padding:16px 20px}
.cs-ba-row.head>div{padding:14px 20px;font:800 11px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase}
.cs-ba-row.head .then{background:#f1f5f9;color:#64748b}
.cs-ba-row.head .now{background:#eaf2ff;color:var(--cs-blue)}
.cs-ba-k{font-size:14px;font-weight:800;color:var(--cs-ink)}
.cs-ba-row .then{align-self:stretch;display:flex;align-items:center;background:#fafbfd;font-size:14.5px;color:#64748b}
.cs-ba-row .now{align-self:stretch;display:flex;align-items:center;background:#f7fbff;font-size:14.5px;font-weight:700;color:#0f2f6b}
.cs-ba-row .arr{align-self:stretch;display:grid;place-items:center;padding:0;background:linear-gradient(90deg,#fafbfd,#f7fbff);color:#94a3b8;font-weight:900}
.cs-sec p.cs-ba-note{margin:12px 0 0;font-size:12.5px;color:var(--cs-muted)}
/* growth curve milestones */
.cs-curve{position:relative;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:12px;margin-top:34px;padding-top:30px}
.cs-curve::before{content:"";position:absolute;left:0;right:0;top:9px;height:3px;border-radius:3px;background:linear-gradient(90deg,#cbd5e1,#60a5fa 45%,#1d4ed8 82%,#93c5fd)}
.cs-curve>div{position:relative}
.cs-curve>div::before{content:"";position:absolute;left:0;top:-27px;width:14px;height:14px;border-radius:50%;background:#fff;border:3px solid #60a5fa}
.cs-curve>div.peak::before{border-color:#1d4ed8;background:#1d4ed8}
.cs-curve small{display:block;font:800 11px/1.4 var(--cs-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--cs-muted)}
.cs-curve strong{display:block;margin:6px 0 4px;font-size:19px;font-weight:900;letter-spacing:-.02em;color:var(--cs-ink)}
.cs-curve span{display:block;font-size:13px;line-height:1.55;color:var(--cs-muted)}
@media (max-width:980px){
.cs-eq{grid-template-columns:1fr 1fr;gap:26px}
.cs-eq-card+.cs-eq-card{margin-left:0}
.cs-eq-card+.cs-eq-card::before{display:none}
.cs-eq-sign{display:none}
.cs-eq-out{grid-column:1/-1}
.cs-steps{grid-template-columns:1fr;gap:18px}
.cs-steps::before{left:23px;right:auto;top:10px;bottom:10px;width:2px;height:auto;background:linear-gradient(180deg,#bcd4fa,#1d4ed8)}
.cs-steps>div{display:grid;grid-template-columns:48px 1fr;column-gap:16px;text-align:left}
.cs-steps>div::before{grid-row:1/4;margin:0}
.cs-sec .cs-steps p{margin:0;max-width:none}
.cs-steps em{justify-self:start}
.cs-curve{grid-template-columns:1fr;padding-top:0;padding-left:30px;gap:18px}
.cs-curve::before{left:6px;right:auto;top:0;bottom:0;width:3px;height:auto;background:linear-gradient(180deg,#cbd5e1,#60a5fa 45%,#1d4ed8 82%,#93c5fd)}
.cs-curve>div::before{left:-30px;top:3px}
}
@media (max-width:860px){
.cs-diag{grid-template-columns:1fr}
.cs-impl-row{grid-template-columns:1fr}
.cs-impl-row.head{display:none}
.cs-impl-row>div{padding:6px 20px}
.cs-impl-row>div:first-child{padding-top:18px}
.cs-impl-row>div:last-child{padding-bottom:18px}
.cs-ba-row{grid-template-columns:1fr 1fr}
.cs-ba-row .cs-ba-k{grid-column:1/-1;padding-bottom:4px}
.cs-ba-row .arr{display:none}
.cs-ba-row.head .cs-ba-k,.cs-ba-row.head .arr{display:none}
}
@media (max-width:560px){
.cs-eq{grid-template-columns:1fr}
}
/* ==========================================================================
v4 components (first used on the company): coverage grid, moments of need,
framework chain, staged process board, seasonal calendar
========================================================================== */
/* coverage grid */
.cs-cover{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px}
.cs-cover div{display:flex;flex-direction:column;gap:10px;padding:18px;border:1px solid rgba(147,197,253,.16);border-radius:14px;background:rgba(255,255,255,.035)}
.cs-cover b{font:800 11px/1 var(--cs-mono);letter-spacing:.08em;color:#7fb2ff}
.cs-cover strong{font-size:15px;font-weight:800;line-height:1.4;color:#fff}
.cs-cover div.wide{grid-column:span 2;background:linear-gradient(135deg,rgba(37,99,235,.22),rgba(255,255,255,.03));border-color:rgba(147,197,253,.32)}
.cs-sec.deep p.cs-cover-note{margin:18px 0 0;font-size:14px;color:#a9bfdd}
/* moments of need */
.cs-moments{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:14px}
.cs-moment{position:relative;display:flex;flex-direction:column;padding:22px 20px;border:1px solid var(--cs-line);border-radius:var(--cs-radius);background:#fff;overflow:hidden}
.cs-moment::before{content:"";position:absolute;left:0;right:0;top:0;height:4px;background:var(--m,#2563eb)}
.cs-moment i{display:grid;place-items:center;width:40px;height:40px;margin-bottom:14px;border-radius:12px;background:var(--mb,#eaf2ff);color:var(--m,#2563eb);font-style:normal}
.cs-moment i svg{width:20px;height:20px;fill:none;stroke:currentColor;stroke-width:1.9;stroke-linecap:round;stroke-linejoin:round}
.cs-moment h3{margin:0 0 8px;font-size:16px;font-weight:800}
.cs-sec .cs-moment p{margin:0 0 12px;font-size:13.6px;line-height:1.6;color:var(--cs-muted)}
.cs-moment ul{display:flex;flex-wrap:wrap;gap:6px;margin:auto 0 0;padding:0;list-style:none}
.cs-moment li{padding:4px 9px;border-radius:999px;background:var(--cs-soft);border:1px solid var(--cs-line);font-size:11.5px;font-weight:600;color:#3f5878}
/* framework chain */
.cs-frame{margin-top:30px;padding:26px;border-radius:var(--cs-radius);background:linear-gradient(145deg,#0d2149,#0b1730);color:#fff}
.cs-sec p.cs-frame-k{margin:0 0 18px;font:800 11px/1 var(--cs-mono);letter-spacing:.12em;text-transform:uppercase;color:#7fb2ff}
.cs-chain{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:34px}
.cs-chain>div{position:relative;padding:16px 18px;border-radius:12px;background:rgba(255,255,255,.06);border:1px solid rgba(147,197,253,.22)}
.cs-chain>div+div::before{content:"\2192";position:absolute;left:-26px;top:50%;transform:translateY(-50%);font-size:20px;font-weight:900;color:#60a5fa}
.cs-chain small{display:block;font:800 10.5px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:#93a7c4}
.cs-chain strong{display:block;margin-top:8px;font-size:16px;font-weight:800;color:#fff}
.cs-chain.example{margin-top:14px}
.cs-chain.example>div{background:rgba(37,99,235,.28);border-color:rgba(147,197,253,.42)}
.cs-chain.example small{color:#bfdbfe}
/* staged process board */
.cs-board{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.5fr) minmax(0,1fr);gap:16px;align-items:start}
.cs-stage{border:1px solid var(--cs-line);border-radius:var(--cs-radius);background:#fff;overflow:hidden}
.cs-stage-h{display:flex;align-items:center;justify-content:space-between;gap:10px;padding:15px 18px;background:var(--st,#0f2f6b);color:#fff}
.cs-stage-h strong{font-size:15px;font-weight:800}
.cs-stage-h span{font:800 10.5px/1 var(--cs-mono);letter-spacing:.08em;text-transform:uppercase;opacity:.8}
.cs-stage ol{margin:0;padding:6px 0;list-style:none}
.cs-stage li{display:grid;grid-template-columns:34px 1fr;gap:12px;padding:12px 18px;border-top:1px solid var(--cs-line)}
.cs-stage li:first-child{border-top:0}
.cs-stage li b{display:grid;place-items:center;width:30px;height:30px;border-radius:9px;background:#eef4ff;font:800 11.5px/1 var(--cs-mono);color:var(--cs-blue)}
.cs-stage li strong{display:block;font-size:14.6px;font-weight:800;color:var(--cs-ink)}
.cs-stage li span{display:block;margin-top:3px;font-size:13.3px;line-height:1.55;color:var(--cs-muted)}
/* seasonal calendar */
.cs-seasons{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px}
.cs-season{position:relative;padding:24px 22px;border-radius:var(--cs-radius);border:1px solid rgba(255,255,255,.12);background:linear-gradient(160deg,var(--s1),rgba(255,255,255,.02));overflow:hidden}
.cs-season small{display:block;font:800 11px/1 var(--cs-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--s2)}
.cs-season strong{display:block;margin:12px 0 8px;font-size:18px;font-weight:800;color:#fff}
.cs-sec.deep .cs-season p{margin:0;font-size:13.8px;line-height:1.6;color:#c2d3ec}
.cs-season em{position:absolute;right:16px;top:16px;font-style:normal;font-size:24px;opacity:.9}
@media (max-width:1080px){
.cs-moments{grid-template-columns:repeat(3,minmax(0,1fr))}
.cs-board{grid-template-columns:1fr}
}
@media (max-width:900px){
.cs-cover{grid-template-columns:repeat(2,minmax(0,1fr))}
.cs-chain{grid-template-columns:1fr 1fr;gap:28px 34px}
.cs-chain>div:nth-child(3)::before{display:none}
.cs-seasons{grid-template-columns:1fr 1fr}
}
@media (max-width:620px){
.cs-moments,.cs-seasons{grid-template-columns:1fr}
.cs-chain{grid-template-columns:1fr;gap:26px}
.cs-chain>div+div::before{left:50%;top:-24px;transform:translateX(-50%) rotate(90deg)}
.cs-chain>div:nth-child(3)::before{display:block}
}
@media (max-width:480px){
.cs-cover{grid-template-columns:1fr}
.cs-cover div.wide{grid-column:auto}
}
/* ==========================================================================
v5: year-by-year journey (bars in a fixed-height plot so heights are true to scale)
========================================================================== */
.cs-years-wrap{padding:28px 28px 24px;border:1px solid var(--cs-line);border-radius:var(--cs-radius);background:linear-gradient(180deg,#f7faff,#fff 55%)}
.cs-years{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:14px;align-items:stretch}
.cs-year{display:flex;flex-direction:column}
.cs-year-plot{position:relative;display:flex;align-items:flex-end;height:230px;margin-bottom:14px;border-bottom:2px solid #dbe4f0}
.cs-year-bar{position:relative;width:100%;height:var(--h);border-radius:12px 12px 0 0;background:linear-gradient(180deg,var(--c1,#60a5fa),var(--c2,#1d4ed8))}
.cs-year-bar strong{position:absolute;left:0;right:0;bottom:calc(100% + 7px);text-align:center;font-size:17px;font-weight:900;letter-spacing:-.02em;color:var(--cs-ink)}
.cs-year-bar .dip{position:absolute;left:0;right:0;bottom:var(--dip);border-top:2px dashed rgba(255,255,255,.95)}
.cs-year-bar .dip span{position:absolute;left:50%;top:6px;transform:translateX(-50%);padding:3px 8px;border-radius:6px;background:rgba(15,23,42,.6);font-size:11px;font-weight:700;color:#fff;white-space:nowrap}
.cs-year-card{flex:1;padding:16px 16px 18px;border:1px solid var(--cs-line);border-radius:14px;background:#fff}
.cs-year-card small{display:block;font:800 11px/1.3 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--cs-blue)}
.cs-year-card h3{margin:8px 0 6px;font-size:16px;font-weight:800;line-height:1.3}
.cs-sec .cs-year-card p{margin:0;font-size:13.4px;line-height:1.6;color:var(--cs-muted)}
.cs-year.now .cs-year-card{border-color:#9dbcf2;box-shadow:0 16px 30px -24px rgba(29,78,216,.6)}
.cs-sec p.cs-years-note{margin:18px 0 0;font-size:12.8px;line-height:1.65;color:var(--cs-muted)}
@media (max-width:900px){
.cs-years{grid-template-columns:1fr;gap:12px}
.cs-year{display:grid;grid-template-columns:110px 1fr;gap:14px;align-items:stretch}
.cs-year-plot{height:auto;margin:0;border:0;align-items:stretch}
.cs-year-bar{height:auto;min-height:56px;border-radius:12px;background:linear-gradient(90deg,var(--c1,#60a5fa),var(--c2,#1d4ed8))}
.cs-year-bar strong{position:static;display:grid;place-items:center;height:100%;color:#fff}
.cs-year-bar .dip{display:none}
}
.cs-years-wrap{padding-top:44px}
@media (max-width:900px){.cs-years-wrap{padding:20px}}
/* ==========================================================================
v6: branded vs non-brand stacked journey (first used on the company)
========================================================================== */
.cs-year-bar.split{display:flex;flex-direction:column;overflow:visible;background:none}
.cs-year-bar.split .seg-b{flex:0 0 var(--b);border-radius:12px 12px 0 0;background:repeating-linear-gradient(135deg,#c4b5fd 0 7px,#b8a6fb 7px 14px)}
.cs-year-bar.split .seg-n{flex:1 1 auto;background:linear-gradient(180deg,#3b82f6,#1d4ed8)}
.cs-year-bar.split .seg-b:only-child{border-radius:12px 12px 0 0}
.cs-year-bar.split.nb-top .seg-n{border-radius:12px 12px 0 0}
.cs-legend{display:flex;flex-wrap:wrap;gap:18px;margin:0 0 20px;font-size:13px;font-weight:600;color:#3f5878}
.cs-legend span{display:inline-flex;align-items:center;gap:8px}
.cs-legend i{width:14px;height:14px;border-radius:4px}
.cs-legend .lb{background:repeating-linear-gradient(135deg,#c4b5fd 0 4px,#b8a6fb 4px 8px)}
.cs-legend .ln{background:linear-gradient(180deg,#3b82f6,#1d4ed8)}
.cs-year-card .mix{display:flex;gap:8px;margin-top:10px;font-size:12px;font-weight:700}
.cs-year-card .mix b{padding:3px 8px;border-radius:999px;background:#f1ebff;color:#6d28d9}
.cs-year-card .mix em{padding:3px 8px;border-radius:999px;background:#eaf2ff;color:#1d4ed8;font-style:normal}
@media (max-width:900px){
.cs-year-bar.split{flex-direction:row}
.cs-year-bar.split .seg-b{flex:0 0 var(--b);border-radius:12px 0 0 12px}
.cs-year-bar.split .seg-n{border-radius:0 12px 12px 0}
.cs-year-bar.split strong{position:absolute;inset:0;display:grid;place-items:center;color:#fff;text-shadow:0 1px 3px rgba(0,0,0,.35)}
}
.cs-years.four{grid-template-columns:repeat(4,minmax(0,1fr))}
@media (max-width:900px){.cs-years.four{grid-template-columns:1fr}}
/* ==========================================================================
v7 (first used on the company): gap cards, brand-to-service bridge,
six-phase playbook, tactic cards
========================================================================== */
/* gap cards */
.cs-gaps{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.cs-gap{position:relative;padding:26px 26px 24px;border:1px solid rgba(147,197,253,.16);border-radius:var(--cs-radius);background:rgba(255,255,255,.035);overflow:hidden}
.cs-gap::after{content:attr(data-n);position:absolute;right:18px;top:8px;font:900 64px/1 var(--cs-font);letter-spacing:-.04em;color:rgba(147,197,253,.07)}
.cs-gap-m{display:inline-block;margin-bottom:14px;padding:6px 12px;border-radius:10px;background:rgba(248,113,113,.14);border:1px solid rgba(248,113,113,.28);font-size:14px;font-weight:800;color:#fecaca}
.cs-gap h3{margin:0 0 8px;font-size:18px;font-weight:800;color:#fff}
.cs-sec.deep .cs-gap p{margin:0;font-size:14.5px;line-height:1.7;color:#a9bfdd}
/* bridge */
.cs-bridge{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.35fr) minmax(0,1fr);gap:0;align-items:stretch}
.cs-bridge-end{display:flex;flex-direction:column;padding:26px 24px;border-radius:var(--cs-radius)}
.cs-bridge-end.from{background:linear-gradient(160deg,#f5f0ff,#fbf9ff);border:1px solid #e4d9fd}
.cs-bridge-end.to{background:linear-gradient(160deg,#1d4ed8,#0d2149);color:#fff;box-shadow:0 22px 40px -26px rgba(29,78,216,.85)}
.cs-bridge-end small{font:800 11px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:#7c3aed}
.cs-bridge-end.to small{color:#bfdbfe}
.cs-bridge-end h3{margin:10px 0 14px;font-size:21px;font-weight:900;letter-spacing:-.02em}
.cs-bridge-end.to h3{color:#fff}
.cs-bridge-end ul{display:grid;gap:9px;margin:0;padding:0;list-style:none}
.cs-bridge-end li{position:relative;padding-left:20px;font-size:14px;line-height:1.55;color:#4c3a7a}
.cs-bridge-end li::before{content:"";position:absolute;left:0;top:7px;width:8px;height:8px;border-radius:50%;background:#a78bfa}
.cs-bridge-end.to li{color:#dbe7ff}
.cs-bridge-end.to li::before{background:#93c5fd}
.cs-bridge-mid{position:relative;display:grid;grid-template-columns:1fr 1fr;gap:10px;padding:18px 26px}
.cs-bridge-mid::before{content:"";position:absolute;left:0;right:0;top:50%;height:4px;margin-top:-2px;background:linear-gradient(90deg,#c4b5fd,#3b82f6);border-radius:4px;z-index:0}
.cs-bridge-mid::after{content:"";position:absolute;right:-2px;top:50%;margin-top:-9px;border:9px solid transparent;border-left:12px solid #3b82f6}
.cs-pillar{position:relative;z-index:1;display:flex;flex-direction:column;justify-content:center;padding:14px 14px;border:1px solid var(--cs-line);border-radius:12px;background:#fff;box-shadow:0 10px 24px -20px rgba(15,47,107,.5)}
.cs-pillar b{font:800 10.5px/1 var(--cs-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--cs-blue)}
.cs-pillar strong{display:block;margin:6px 0 4px;font-size:14.6px;font-weight:800;color:var(--cs-ink)}
.cs-pillar span{font-size:12.6px;line-height:1.5;color:var(--cs-muted)}
/* playbook */
.cs-play{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.cs-phase{position:relative;display:flex;flex-direction:column;padding:24px 22px 0;border:1px solid var(--cs-line);border-radius:var(--cs-radius);background:#fff;overflow:hidden}
.cs-phase-n{position:absolute;right:16px;top:10px;font:900 54px/1 var(--cs-font);letter-spacing:-.04em;color:#eef3fb}
.cs-phase small{position:relative;font:800 11px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--cs-blue)}
.cs-phase h3{position:relative;margin:8px 0 12px;font-size:17.5px;font-weight:800}
.cs-phase ul{position:relative;display:grid;gap:8px;margin:0 0 18px;padding:0;list-style:none}
.cs-phase li{position:relative;padding-left:18px;font-size:13.8px;line-height:1.55;color:var(--cs-body)}
.cs-phase li::before{content:"\2192";position:absolute;left:0;top:0;font-weight:800;color:var(--cs-blue)}
.cs-phase-sig{display:flex;align-items:center;gap:8px;margin:auto -22px 0;padding:12px 22px;border-top:1px solid var(--cs-line);background:#f5f9ff;font-size:12.8px;font-weight:700;color:#0f2f6b}
.cs-phase-sig i{font-style:normal;font:800 10px/1 var(--cs-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--cs-muted)}
/* tactic cards (on dark) */
.cs-tactics{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.cs-tactic{display:flex;flex-direction:column;padding:24px 22px;border:1px solid rgba(147,197,253,.18);border-radius:var(--cs-radius);background:rgba(255,255,255,.04)}
.cs-tactic i{display:grid;place-items:center;width:42px;height:42px;margin-bottom:14px;border-radius:12px;background:rgba(96,165,250,.16);color:#93c5fd;font-style:normal}
.cs-tactic i svg{width:21px;height:21px;fill:none;stroke:currentColor;stroke-width:1.9;stroke-linecap:round;stroke-linejoin:round}
.cs-tactic h3{margin:0 0 12px;font-size:17px;font-weight:800;color:#fff}
.cs-tactic ul{display:grid;gap:8px;margin:0 0 16px;padding:0;list-style:none}
.cs-tactic li{position:relative;padding-left:18px;font-size:13.8px;line-height:1.55;color:#b9cbe4}
.cs-tactic li::before{content:"\2713";position:absolute;left:0;top:0;font-weight:900;color:#60a5fa}
.cs-tactic-kw{display:flex;flex-wrap:wrap;gap:6px;margin-top:auto}
.cs-tactic-kw span{padding:4px 9px;border-radius:999px;background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.12);font-size:11.5px;font-weight:600;color:#cfe0f7}
@media (max-width:1000px){
.cs-bridge{grid-template-columns:1fr;gap:18px}
.cs-bridge-mid{padding:0}
.cs-bridge-mid::before,.cs-bridge-mid::after{display:none}
.cs-play,.cs-tactics{grid-template-columns:1fr 1fr}
}
@media (max-width:640px){
.cs-gaps,.cs-play,.cs-tactics,.cs-bridge-mid{grid-template-columns:1fr}
}
/* ==========================================================================
v8 (first used on the company): tension cards, search funnel, trade x feature
matrix, kanban process, shipped changelog, annotated growth chart
========================================================================== */
/* tension cards: X vs Y */
.cs-tensions{display:grid;gap:14px}
.cs-tension{display:grid;grid-template-columns:minmax(0,1fr) 56px minmax(0,1fr);align-items:stretch;border:1px solid rgba(147,197,253,.16);border-radius:var(--cs-radius);background:rgba(255,255,255,.03);overflow:hidden}
.cs-tension>div{padding:20px 22px}
.cs-tension .was{background:rgba(248,113,113,.06)}
.cs-tension .need{background:rgba(96,165,250,.08)}
.cs-tension small{display:block;margin-bottom:6px;font:800 10.5px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase}
.cs-tension .was small{color:#fca5a5}
.cs-tension .need small{color:#93c5fd}
.cs-tension h3{margin:0 0 6px;font-size:16.5px;font-weight:800;color:#fff}
.cs-sec.deep .cs-tension p{margin:0;font-size:14px;line-height:1.65;color:#a9bfdd}
.cs-tension .vs{display:grid;place-items:center;padding:0;background:linear-gradient(90deg,rgba(248,113,113,.06),rgba(96,165,250,.08))}
.cs-tension .vs span{display:grid;place-items:center;width:38px;height:38px;border-radius:50%;background:#0b1730;border:1px solid rgba(147,197,253,.3);font:800 11px/1 var(--cs-mono);color:#bfdbfe}
/* search funnel */
.cs-funnel{display:grid;gap:10px;justify-items:center}
.cs-funnel-row{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.3fr);gap:18px;align-items:center;width:var(--w);padding:20px 24px;border-radius:14px;color:#fff;background:var(--bg)}
.cs-funnel-row small{display:block;font:800 10.5px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;opacity:.8}
.cs-funnel-row h3{margin:6px 0 4px;font-size:18px;font-weight:800;color:#fff}
.cs-sec .cs-funnel-row p{margin:0;font-size:13.5px;line-height:1.55;color:rgba(255,255,255,.82)}
.cs-funnel-row ul{display:flex;flex-wrap:wrap;gap:6px;margin:0;padding:0;list-style:none}
.cs-funnel-row li{padding:5px 10px;border-radius:999px;background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.2);font-size:12px;font-weight:600}
/* trade x feature matrix */
.cs-matrix{margin-top:28px;border:1px solid var(--cs-line);border-radius:var(--cs-radius);overflow:hidden;background:#fff}
.cs-matrix table{width:100%;border-collapse:collapse}
.cs-matrix caption{padding:16px 20px 8px;text-align:left;font:800 11px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--cs-muted)}
.cs-matrix th,.cs-matrix td{padding:12px 14px;border-top:1px solid var(--cs-line);text-align:left;font-size:13px;vertical-align:middle}
.cs-matrix thead th{background:var(--cs-soft);font-weight:800;color:var(--cs-ink)}
.cs-matrix tbody th{width:17%;font-weight:800;color:#0f2f6b;background:#fafcff}
.cs-matrix td span{display:inline-block;padding:5px 10px;border-radius:8px;background:#eef4ff;border:1px solid #dbe7fb;font-weight:600;color:#1d4ed8;line-height:1.35}
.cs-sec p.cs-matrix-note{margin:10px 0 0;font-size:12.8px;color:var(--cs-muted)}
/* kanban process */
.cs-kanban{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px;align-items:start}
.cs-kcol{padding:14px;border-radius:var(--cs-radius);background:#eef2f8;border:1px solid var(--cs-line)}
.cs-kcol-h{display:flex;align-items:center;justify-content:space-between;margin-bottom:12px;padding:0 4px}
.cs-kcol-h strong{display:inline-flex;align-items:center;gap:8px;font-size:14.5px;font-weight:800;color:var(--cs-ink)}
.cs-kcol-h strong::before{content:"";width:9px;height:9px;border-radius:50%;background:var(--k,#2563eb)}
.cs-kcol-h span{font:800 11px/1 var(--cs-mono);color:var(--cs-muted)}
.cs-kcard{margin-top:10px;padding:13px 14px;border-radius:12px;background:#fff;border:1px solid var(--cs-line);box-shadow:0 6px 16px -14px rgba(15,47,107,.5)}
.cs-kcard:first-of-type{margin-top:0}
.cs-kcard strong{display:block;font-size:13.8px;font-weight:800;color:var(--cs-ink)}
.cs-kcard span{display:block;margin-top:4px;font-size:12.6px;line-height:1.5;color:var(--cs-muted)}
.cs-kcard em{display:inline-block;margin-top:8px;padding:2px 8px;border-radius:6px;background:var(--kb,#eaf2ff);font:700 10.5px/1.5 var(--cs-mono);font-style:normal;letter-spacing:.04em;text-transform:uppercase;color:var(--k,#1d4ed8)}
/* shipped changelog */
.cs-log{position:relative;display:grid;gap:0;border:1px solid rgba(147,197,253,.16);border-radius:var(--cs-radius);background:rgba(255,255,255,.03);overflow:hidden}
.cs-log-row{display:grid;grid-template-columns:130px minmax(0,1fr) auto;gap:22px;align-items:start;padding:20px 24px;border-top:1px solid rgba(147,197,253,.12)}
.cs-log-row:first-child{border-top:0}
.cs-log-tag{justify-self:start;padding:5px 10px;border-radius:8px;font:800 11px/1.3 var(--cs-mono);letter-spacing:.06em;text-transform:uppercase;background:var(--tb);color:var(--tc)}
.cs-log-row h3{margin:0 0 6px;font-size:16px;font-weight:800;color:#fff}
.cs-log-row h3::before{content:"shipped \2192 ";font:700 11px/1 var(--cs-mono);letter-spacing:.04em;color:#7ee2b8;vertical-align:2px}
.cs-sec.deep .cs-log-row p{margin:0;font-size:14px;line-height:1.65;color:#a9bfdd}
.cs-log-metric{padding:7px 12px;border-radius:10px;background:rgba(126,226,184,.1);border:1px solid rgba(126,226,184,.25);font-size:12.8px;font-weight:700;color:#bbf7d0;white-space:nowrap}
/* annotated growth chart */
.cs-chart{padding:26px 26px 20px;border:1px solid var(--cs-line);border-radius:var(--cs-radius);background:linear-gradient(180deg,#f7faff,#fff 60%)}
.cs-chart svg{display:block;width:100%;height:auto;overflow:visible}
.cs-chart .ax{font:600 12px var(--cs-font);fill:#64748b}
.cs-chart .lbl{font:800 13px var(--cs-font);fill:#0f172a}
.cs-chart .sub{font:600 11.5px var(--cs-font);fill:#64748b}
.cs-chart-legend{display:flex;flex-wrap:wrap;gap:18px;margin-bottom:12px;font-size:13px;font-weight:600;color:#3f5878}
.cs-chart-legend span{display:inline-flex;align-items:center;gap:8px}
.cs-chart-legend i{width:18px;height:4px;border-radius:2px}
.cs-sec p.cs-chart-note{margin:12px 0 0;font-size:12.8px;line-height:1.6;color:var(--cs-muted)}
@media (max-width:980px){
.cs-kanban{grid-template-columns:1fr 1fr}
.cs-funnel-row{width:100%!important;grid-template-columns:1fr}
.cs-matrix{overflow-x:auto}
.cs-matrix table{min-width:720px}
}
@media (max-width:720px){
.cs-tension{grid-template-columns:1fr}
.cs-tension .vs{padding:8px 0}
.cs-log-row{grid-template-columns:1fr;gap:10px}
.cs-log-metric{justify-self:start;white-space:normal}
}
@media (max-width:560px){
.cs-kanban{grid-template-columns:1fr}
}
.cs-log-row h3::before{margin-right:8px}
.cs-readout.compact.roomy li{padding:20px 18px}
/* ==========================================================================
v9 (first used on the company): hub diagram, three horizons, cadence,
service-line swimlanes, yearly range bars
========================================================================== */
/* hub diagram */
.cs-hub{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));grid-template-rows:auto auto auto;gap:14px;align-items:stretch}
.cs-hub-node{padding:18px 20px;border:1px solid rgba(147,197,253,.18);border-radius:14px;background:rgba(255,255,255,.04)}
.cs-hub-node small{display:block;font:800 10.5px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:#7fb2ff}
.cs-hub-node strong{display:block;margin:8px 0 4px;font-size:16.5px;font-weight:800;color:#fff}
.cs-hub-node span{display:block;font-size:13.3px;line-height:1.55;color:#a9bfdd}
.cs-hub-core{grid-column:2;grid-row:2;display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;padding:24px;border-radius:50% / 40%;background:radial-gradient(circle at 50% 35%,#2563eb,#0d2149);box-shadow:0 0 0 10px rgba(37,99,235,.12),0 0 0 22px rgba(37,99,235,.06)}
.cs-hub-core small{font:800 10.5px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:#bfdbfe}
.cs-hub-core strong{margin-top:8px;font-size:17px;font-weight:900;color:#fff;word-break:break-word}
.cs-hub-core span{margin-top:4px;font-size:12.5px;color:#dbe7ff}
.cs-hub .n1{grid-column:2;grid-row:1}.cs-hub .n2{grid-column:3;grid-row:2}.cs-hub .n3{grid-column:2;grid-row:3}.cs-hub .n4{grid-column:1;grid-row:2}
.cs-hub .c1{grid-column:1;grid-row:1}.cs-hub .c2{grid-column:3;grid-row:1}.cs-hub .c3{grid-column:1;grid-row:3}.cs-hub .c4{grid-column:3;grid-row:3}
.cs-hub .corner{border-style:dashed;background:rgba(248,113,113,.06);border-color:rgba(248,113,113,.28)}
.cs-hub .corner small{color:#fca5a5}
/* three horizons */
.cs-horizons{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;align-items:end}
.cs-horizon{position:relative;display:flex;flex-direction:column;min-height:var(--mh);padding:24px 22px;border-radius:var(--cs-radius) var(--cs-radius) 6px 6px;color:#fff;background:var(--hb);overflow:hidden}
.cs-horizon::after{content:attr(data-h);position:absolute;right:14px;top:6px;font:900 64px/1 var(--cs-font);letter-spacing:-.04em;color:rgba(255,255,255,.1)}
.cs-horizon small{font:800 11px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.75)}
.cs-horizon h3{margin:8px 0 10px;font-size:20px;font-weight:900;color:#fff}
.cs-sec .cs-horizon p{margin:0 0 14px;font-size:14px;line-height:1.6;color:rgba(255,255,255,.85)}
.cs-horizon ul{display:grid;gap:7px;margin:auto 0 0;padding:0;list-style:none}
.cs-horizon li{padding:8px 11px;border-radius:9px;background:rgba(255,255,255,.12);font-size:13px;font-weight:600;line-height:1.4}
.cs-horizons-base{height:6px;margin-top:0;border-radius:0 0 6px 6px;background:linear-gradient(90deg,#1e3a8a,#2563eb,#60a5fa)}
/* cadence */
.cs-cadence{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.cs-cad{padding:24px 22px;border:1px solid var(--cs-line);border-radius:var(--cs-radius);background:#fff}
.cs-cad-h{display:flex;align-items:center;gap:12px;margin-bottom:14px}
.cs-cad-h b{display:grid;place-items:center;width:46px;height:46px;border-radius:50%;border:3px solid var(--cc);font:900 12px/1 var(--cs-mono);color:var(--cc);background:#fff}
.cs-cad-h strong{display:block;font-size:17px;font-weight:800;color:var(--cs-ink)}
.cs-cad-h span{display:block;font-size:12.5px;color:var(--cs-muted)}
.cs-cad ol{display:grid;gap:9px;margin:0;padding:0;list-style:none;counter-reset:cd}
.cs-cad li{position:relative;padding:10px 12px 10px 38px;border-radius:10px;background:var(--cs-soft);font-size:13.8px;line-height:1.5;color:var(--cs-body)}
.cs-cad li::before{counter-increment:cd;content:counter(cd);position:absolute;left:11px;top:10px;display:grid;place-items:center;width:19px;height:19px;border-radius:50%;background:var(--cc);font-size:11px;font-weight:800;color:#fff}
.cs-sec p.cs-cad-steps{margin:22px 0 0;text-align:center;font-size:13.5px;color:var(--cs-muted)}
.cs-cad-steps b{color:var(--cs-ink)}
/* swimlanes */
.cs-lanes{border:1px solid rgba(147,197,253,.16);border-radius:var(--cs-radius);overflow:hidden}
.cs-lane{display:grid;grid-template-columns:180px repeat(3,minmax(0,1fr));border-top:1px solid rgba(147,197,253,.12)}
.cs-lane:first-child{border-top:0}
.cs-lane>div{padding:16px 18px}
.cs-lane.head>div{padding:13px 18px;font:800 10.5px/1.4 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:#93a7c4;background:rgba(255,255,255,.03)}
.cs-lane-name{display:flex;align-items:center;gap:10px;background:linear-gradient(90deg,var(--lc),transparent)}
.cs-lane-name strong{font-size:15px;font-weight:800;color:#fff}
.cs-lane-cell{display:flex;flex-direction:column;gap:6px}
.cs-lane-cell span{align-self:flex-start;padding:5px 10px;border-radius:8px;background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.12);font-size:12.3px;font-weight:600;color:#dbe7ff;line-height:1.35}
.cs-lanes-foot{display:flex;flex-wrap:wrap;align-items:center;gap:8px;padding:16px 18px;border-top:1px solid rgba(147,197,253,.16);background:rgba(37,99,235,.14)}
.cs-lanes-foot b{margin-right:6px;font:800 10.5px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:#bfdbfe}
.cs-lanes-foot span{padding:5px 11px;border-radius:999px;background:rgba(255,255,255,.1);font-size:12.5px;font-weight:700;color:#fff}
/* yearly range bars */
.cs-ranges{position:relative;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;height:300px;padding:0 10px;border-bottom:2px solid #dbe4f0;background:repeating-linear-gradient(0deg,transparent 0 74px,#eef2f8 74px 75px)}
.cs-range{position:relative}
.cs-range-bar{position:absolute;left:50%;width:46px;margin-left:-23px;bottom:var(--lo);height:calc(var(--hi) - var(--lo));border-radius:10px;background:linear-gradient(180deg,#60a5fa,#1d4ed8);opacity:.85}
.cs-range-now{position:absolute;left:50%;bottom:var(--now);width:62px;margin-left:-31px;height:4px;margin-bottom:-2px;border-radius:2px;background:#0f172a}
.cs-range-now::after{content:attr(data-v);position:absolute;left:100%;top:-9px;margin-left:8px;font-size:13px;font-weight:900;color:var(--cs-ink);white-space:nowrap}
.cs-range-spike{position:absolute;left:50%;top:-8px;bottom:var(--hi);width:0;border-left:2px dashed #f59e0b}
.cs-range-spike span{position:absolute;left:8px;top:0;padding:3px 8px;border-radius:6px;background:#fff7e6;border:1px solid #fcd9a0;font-size:11.5px;font-weight:700;color:#b45309;white-space:nowrap}
.cs-range-labels{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;margin-top:12px;padding:0 10px}
.cs-range-labels div{text-align:center}
.cs-range-labels strong{display:block;font-size:15px;font-weight:800;color:var(--cs-ink)}
.cs-range-labels span{display:block;margin-top:3px;font-size:12.8px;line-height:1.5;color:var(--cs-muted)}
.cs-range-key{display:flex;flex-wrap:wrap;gap:18px;margin-bottom:16px;font-size:13px;font-weight:600;color:#3f5878}
.cs-range-key span{display:inline-flex;align-items:center;gap:8px}
.cs-range-key i{display:inline-block}
.cs-range-key .kb{width:14px;height:14px;border-radius:4px;background:linear-gradient(180deg,#60a5fa,#1d4ed8)}
.cs-range-key .kn{width:18px;height:4px;border-radius:2px;background:#0f172a}
.cs-range-key .ks{width:0;height:14px;border-left:2px dashed #f59e0b}
@media (max-width:900px){
.cs-hub{grid-template-columns:1fr;grid-template-rows:none}
.cs-hub>*{grid-column:auto!important;grid-row:auto!important}
.cs-hub-core{border-radius:var(--cs-radius);box-shadow:none}
.cs-horizons,.cs-cadence{grid-template-columns:1fr}
.cs-horizon{min-height:0}
.cs-lanes{overflow-x:auto}
.cs-lane{min-width:760px}
.cs-ranges{gap:8px;padding:0}
.cs-range-now::after{left:50%;top:-22px;margin-left:0;transform:translateX(-50%)}
.cs-range-spike span{left:auto;right:4px;font-size:10.5px}
.cs-range-labels{gap:8px;padding:0}
}
/* ==========================================================================
v10 (first used on the company): iceberg, two acts, recovery staircase,
service-page anatomy, phase-shaded chart
========================================================================== */
/* iceberg */
.cs-ice{position:relative;border-radius:var(--cs-radius);overflow:hidden;border:1px solid rgba(147,197,253,.18)}
.cs-ice-top{position:relative;display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:12px;padding:30px 24px 26px;background:linear-gradient(180deg,rgba(255,255,255,.08),rgba(255,255,255,.03))}
.cs-ice-top::after{content:"";position:absolute;left:0;right:0;bottom:-1px;height:3px;background:repeating-linear-gradient(90deg,#60a5fa 0 18px,transparent 18px 26px)}
.cs-ice-k{width:100%;text-align:center;font:800 11px/1 var(--cs-mono);letter-spacing:.12em;text-transform:uppercase;color:#bfdbfe}
.cs-ice-top span.pill{padding:9px 14px;border-radius:12px;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.18);font-size:14px;font-weight:700;color:#fff}
.cs-ice-top span.pill b{color:#93c5fd}
.cs-ice-bottom{padding:26px 24px 28px;background:linear-gradient(180deg,#0b2a5c,#061634)}
.cs-ice-bottom .cs-ice-k{margin-bottom:18px;color:#7fb2ff}
.cs-ice-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
.cs-ice-item{padding:18px 20px;border-radius:14px;background:rgba(255,255,255,.05);border:1px solid rgba(147,197,253,.16)}
.cs-ice-item strong{display:block;margin-bottom:6px;font-size:16.5px;font-weight:800;color:#fff}
.cs-sec.deep .cs-ice-item p{margin:0;font-size:14px;line-height:1.65;color:#a9bfdd}
.cs-ice-item em{display:inline-block;margin-bottom:10px;padding:4px 10px;border-radius:8px;background:rgba(96,165,250,.16);font-style:normal;font-size:12.5px;font-weight:800;color:#bfdbfe}
/* two acts */
.cs-acts{display:grid;grid-template-columns:minmax(0,1fr) 64px minmax(0,1fr);align-items:stretch}
.cs-act{padding:28px 26px;border-radius:var(--cs-radius);border:1px solid var(--cs-line);background:#fff}
.cs-act.two{background:linear-gradient(160deg,#0d2149,#1d4ed8);border-color:transparent;color:#fff;box-shadow:0 22px 44px -28px rgba(29,78,216,.9)}
.cs-act small{font:800 11px/1 var(--cs-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--cs-blue)}
.cs-act.two small{color:#bfdbfe}
.cs-act h3{margin:8px 0 6px;font-size:22px;font-weight:900;letter-spacing:-.02em}
.cs-act.two h3{color:#fff}
.cs-sec .cs-act p.when{margin:0 0 16px;font-size:13.5px;font-weight:700;color:var(--cs-muted)}
.cs-sec .cs-act.two p.when{color:#bfdbfe}
.cs-act ul{display:grid;gap:10px;margin:0;padding:0;list-style:none}
.cs-act li{padding:12px 14px;border-radius:12px;background:var(--cs-soft);font-size:14px;line-height:1.55;color:var(--cs-body)}
.cs-act li strong{display:block;font-size:14.5px;color:var(--cs-ink)}
.cs-act.two li{background:rgba(255,255,255,.1);color:#dbe7ff}
.cs-act.two li strong{color:#fff}
.cs-acts-mid{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:8px}
.cs-acts-mid span{writing-mode:vertical-rl;transform:rotate(180deg);font:800 11px/1 var(--cs-mono);letter-spacing:.14em;text-transform:uppercase;color:#b45309}
.cs-acts-mid i{display:block;width:2px;flex:1;background:repeating-linear-gradient(180deg,#f59e0b 0 6px,transparent 6px 11px)}
/* recovery staircase */
.cs-stairs{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:10px;align-items:end}
.cs-stair{display:flex;flex-direction:column;justify-content:flex-start;min-height:var(--sh);padding:18px 16px;border-radius:14px 14px 4px 4px;background:#fff;border:1px solid var(--cs-line);border-top:4px solid var(--cs-blue-2);box-shadow:0 12px 26px -22px rgba(15,47,107,.6)}
.cs-stair b{font:800 12px/1 var(--cs-mono);color:var(--cs-blue)}
.cs-stair strong{display:block;margin:8px 0 6px;font-size:15px;font-weight:800;line-height:1.3;color:var(--cs-ink)}
.cs-stair span{font-size:12.8px;line-height:1.55;color:var(--cs-muted)}
.cs-stairs-base{height:6px;border-radius:0 0 6px 6px;background:linear-gradient(90deg,#bcd4fa,#1d4ed8)}
/* service-page anatomy */
.cs-anatomy{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:28px;align-items:center}
.cs-mock{border-radius:14px;overflow:hidden;border:1px solid rgba(147,197,253,.25);background:#f8fafc;box-shadow:0 30px 60px -30px rgba(0,0,0,.6)}
.cs-mock-bar{display:flex;gap:6px;padding:10px 12px;background:#e2e8f0}
.cs-mock-bar i{width:10px;height:10px;border-radius:50%;background:#94a3b8}
.cs-mock-body{display:grid;gap:10px;padding:16px}
.cs-mock-row{position:relative;padding:10px 12px;border-radius:8px;background:#fff;border:1px solid #e2e8f0;font-size:12.5px;line-height:1.45;color:#334155}
.cs-mock-row b{position:absolute;left:-9px;top:-9px;display:grid;place-items:center;width:22px;height:22px;border-radius:50%;background:#1d4ed8;font-size:11px;font-weight:800;color:#fff;box-shadow:0 0 0 3px #f8fafc}
.cs-mock-row.h1{font-size:15px;font-weight:900;color:#0f172a}
.cs-mock-row.stars{color:#b45309;font-weight:700}
.cs-mock-row.cta{display:flex;gap:8px;background:transparent;border:0;padding:0 0 0 2px}
.cs-mock-row.cta span{padding:8px 12px;border-radius:8px;background:#1d4ed8;color:#fff;font-weight:800}
.cs-mock-row.cta span+span{background:#fff;color:#1d4ed8;border:1px solid #bfdbfe}
.cs-mock-row.schema{font-family:var(--cs-mono);font-size:11.5px;color:#475569;background:#f1f5f9}
.cs-notes{display:grid;gap:10px;margin:0;padding:0;list-style:none;counter-reset:an}
.cs-notes li{position:relative;padding:12px 14px 12px 46px;border-radius:12px;background:rgba(255,255,255,.05);border:1px solid rgba(147,197,253,.14);font-size:14px;line-height:1.55;color:#b9cbe4}
.cs-notes li::before{counter-increment:an;content:counter(an);position:absolute;left:12px;top:12px;display:grid;place-items:center;width:22px;height:22px;border-radius:50%;background:#1d4ed8;font-size:11px;font-weight:800;color:#fff}
.cs-notes li strong{color:#fff}
/* phase-shaded chart */
.cs-phase-legend{display:flex;flex-wrap:wrap;gap:16px;margin-bottom:12px;font-size:13px;font-weight:600;color:#3f5878}
.cs-phase-legend span{display:inline-flex;align-items:center;gap:8px}
.cs-phase-legend i{width:14px;height:14px;border-radius:4px}
@media (max-width:980px){
.cs-stairs{grid-template-columns:repeat(3,minmax(0,1fr))}
.cs-stair{min-height:0}
.cs-anatomy{grid-template-columns:1fr}
}
@media (max-width:760px){
.cs-acts{grid-template-columns:1fr;gap:16px}
.cs-acts-mid{flex-direction:row}
.cs-acts-mid span{writing-mode:horizontal-tb;transform:none}
.cs-acts-mid i{width:auto;height:2px;flex:1;background:repeating-linear-gradient(90deg,#f59e0b 0 6px,transparent 6px 11px)}
.cs-ice-grid{grid-template-columns:1fr}
.cs-stairs{grid-template-columns:1fr}
}
.cs-sec p.cs-ice-k{margin:0 0 18px;font:800 11px/1 var(--cs-mono);letter-spacing:.12em;text-transform:uppercase;text-align:center;color:#7fb2ff}
/* related SEO services (case studies -> service pages) */
.cs-related{display:flex;flex-wrap:wrap;align-items:center;gap:8px;margin-top:22px}
.cs-related span{margin-right:6px;font:800 11px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--cs-muted)}
.cs-related a{padding:8px 14px;border:1px solid var(--cs-line);border-radius:999px;background:#fff;font-size:13.5px;font-weight:700;color:var(--cs-blue);text-decoration:none;transition:border-color .2s ease,background .2s ease}
.cs-related a:hover{border-color:#93c5fd;background:#eff6ff}
/* ---------- evidence tabs (evx) ---------- */
.evx{margin-top:30px;border:1px solid rgba(147,197,253,.18);border-radius:18px;background:linear-gradient(180deg,rgba(255,255,255,.05),rgba(255,255,255,.02));overflow:hidden}
.evx-tabs{display:none;grid-template-columns:repeat(4,minmax(0,1fr));border-bottom:1px solid rgba(255,255,255,.1);background:rgba(3,10,26,.35)}
.evx.is-tabs .evx-tabs{display:grid}
.evx-tab{position:relative;display:flex;align-items:center;gap:12px;padding:16px 20px;border:0;border-right:1px solid rgba(255,255,255,.07);background:none;text-align:left;font:inherit;color:#93a7c4;cursor:pointer;transition:background .2s ease,color .2s ease}
.evx-tab:last-child{border-right:0}
.evx-tab small{display:block;font:800 10.5px/1.3 var(--cs-mono);letter-spacing:.08em;text-transform:uppercase;color:#6f86a8}
.evx-tab strong{display:block;margin-top:4px;font-size:15px;font-weight:700;color:inherit}
.evx-tab:hover{background:rgba(255,255,255,.04);color:#dbe7f7}
.evx-tab[aria-selected="true"]{background:rgba(37,99,235,.14);color:#fff}
.evx-tab[aria-selected="true"]::after{content:"";position:absolute;left:0;right:0;bottom:-1px;height:3px;background:linear-gradient(90deg,#3b82f6,#60a5fa)}
.evx-tab[aria-selected="true"] small{color:#7fb2ff}
.evx-tab:focus-visible{outline:2px solid #60a5fa;outline-offset:-2px}
.evx-dot{flex:none;width:9px;height:9px;border-radius:50%}
.evx-dot.est,.evx-badge.est::before{background:#fbbf24;box-shadow:0 0 0 4px rgba(251,191,36,.16)}
.evx-dot.fp,.evx-badge.fp::before{background:#34d399;box-shadow:0 0 0 4px rgba(52,211,153,.16)}
.evx-panel{display:grid;grid-template-columns:minmax(0,1.45fr) minmax(0,1fr);gap:22px 28px;align-items:start;padding:26px}
.evx-panel+.evx-panel{border-top:1px solid rgba(255,255,255,.1)}
.evx.is-tabs .evx-panel{border-top:0}
.evx-panel[hidden]{display:none}
.evx-media{display:grid;gap:16px;align-content:start}
.evx-shot{margin:0}
.evx-shot .evx-frame{position:relative;display:block;border:1px solid rgba(255,255,255,.14);border-radius:12px;overflow:hidden;background:#fff}
.evx-shot img{display:block;width:100%;height:auto}
.evx-panel>.cs-ai{grid-column:1/-1;margin:0}
.evx-data{display:grid;gap:14px;align-content:start;justify-items:start}
.evx-badge{display:inline-flex;align-items:center;gap:9px;padding:7px 12px;border-radius:999px;font:800 10.5px/1 var(--cs-mono);letter-spacing:.08em;text-transform:uppercase}
.evx-badge::before{content:"";width:7px;height:7px;border-radius:50%}
.evx-badge.est{border:1px solid rgba(251,191,36,.35);background:rgba(251,191,36,.1);color:#fcd34d}
.evx-badge.fp{border:1px solid rgba(52,211,153,.35);background:rgba(52,211,153,.1);color:#6ee7b7}
.cs-sec.deep .evx-data h3{margin:0;font-size:21px;line-height:1.3}
.cs-sec.deep p.evx-meta{margin:-6px 0 0;font-size:13px;line-height:1.5;color:#8ea4c2}
.evx-kpis{justify-self:stretch;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;margin:4px 0 0;border:1px solid rgba(255,255,255,.1);border-radius:12px;background:rgba(255,255,255,.1);overflow:hidden}
.evx-kpis div{padding:15px 16px;background:#0f1e3a}
.evx-kpis dt{font:800 10.5px/1.3 var(--cs-mono);letter-spacing:.09em;text-transform:uppercase;color:#7fb2ff}
.evx-kpis dd{margin:7px 0 0;font-size:26px;font-weight:800;line-height:1.1;letter-spacing:-.02em;color:#fff}
.evx-kpis small{display:block;margin-top:5px;font-size:12.5px;font-weight:500;letter-spacing:0;color:#93a7c4}
.cs-sec.deep p.evx-take{grid-column:1/-1;margin:0;padding:15px 17px;border-left:3px solid #60a5fa;border-radius:0 12px 12px 0;background:rgba(96,165,250,.08);font-size:14.5px;line-height:1.7;color:#c6d6ee}
.evx-take b{display:block;margin-bottom:5px;font:800 11px/1 var(--cs-mono);letter-spacing:.1em;text-transform:uppercase;color:#7fb2ff}
@media (max-width:960px){
.evx-tabs{grid-template-columns:repeat(2,minmax(0,1fr))}
.evx-tab:nth-child(2){border-right:0}
.evx-tab:nth-child(-n+2){border-bottom:1px solid rgba(255,255,255,.07)}
.evx-panel{grid-template-columns:1fr;gap:20px;padding:20px}
}
@media (max-width:600px){
.evx-tab{gap:10px;padding:13px 14px}
.evx-tab strong{font-size:14px}
.evx-panel{padding:16px}
.evx-kpis div{padding:13px}
.evx-kpis dd{font-size:22px}
}
/* ---------- journey background ---------- */
.cs-sec.cs-journey{position:relative;isolation:isolate;overflow:hidden;background:linear-gradient(180deg,#f3f7ff 0%,#eaf1fe 55%,#f5f8fe 100%);border-top:1px solid #dfe8f7;border-bottom:1px solid #dfe8f7}
.cs-sec.cs-journey::before{content:"";position:absolute;inset:0;z-index:-1;background-image:linear-gradient(rgba(26,86,219,.1) 1px,transparent 1px),linear-gradient(90deg,rgba(26,86,219,.1) 1px,transparent 1px);background-size:44px 44px;-webkit-mask-image:radial-gradient(ellipse 80% 70% at 50% 40%,#000 30%,transparent 85%);mask-image:radial-gradient(ellipse 80% 70% at 50% 40%,#000 30%,transparent 85%)}
.cs-sec.cs-journey::after{content:"";position:absolute;inset:0;z-index:-1;pointer-events:none;background:radial-gradient(520px 420px at 92% 8%,rgba(96,165,250,.38),transparent 70%),radial-gradient(560px 460px at 4% 72%,rgba(129,140,248,.28),transparent 70%),radial-gradient(420px 360px at 70% 98%,rgba(52,211,153,.16),transparent 70%)}
.cs-journey .cs-tl-card{border-color:#dbe6f7;box-shadow:0 18px 40px -26px rgba(15,47,107,.4)}
.evx.evx-3 .evx-tabs{grid-template-columns:repeat(3,minmax(0,1fr))}
@media (max-width:960px){
.evx.evx-3 .evx-tab{border-bottom:0}
.evx.evx-3 .evx-tab:nth-child(2){border-right:1px solid rgba(255,255,255,.07)}
}
@media (max-width:600px){
.evx.evx-3 .evx-tab{flex-direction:column;align-items:flex-start;gap:6px;padding:12px}
.evx.evx-3 .evx-tab strong{font-size:13px}
}
.evx.evx-2 .evx-tabs{grid-template-columns:repeat(2,minmax(0,1fr))}
@media (max-width:960px){
.evx.evx-2 .evx-tab{border-bottom:0}
}
/* Banner as a real image (indexable, with alt text). The gradients stay in ::before; the image sits under them. */
.cs-hero.cs-has-img{--cs-hero-image:none;--cs-hero-image-mobile:none}
.cs-hero>.cs-hero-img{position:absolute;inset:0;z-index:-2;width:100%;height:100%;object-fit:cover;object-position:60% center}
@media(max-width:760px){.cs-hero>.cs-hero-img{object-position:70% center}}