What makes search in Turkey different
The local factors we plan around in Turkey.
Suffixes multiply keyword variants
Turkish is agglutinative — a single root takes many suffixed forms, each a distinct query. Keyword tools fragment this volume, so research must group word families rather than treat them separately.
Local marketplaces lead transactional search
Trendyol and Hepsiburada capture much product demand. Brand visibility strategy has to account for marketplace competition on your own product terms.
Dotted and dotless i
Turkish distinguishes i/ı and characters like ş and ğ. Incorrect handling in URLs, metadata and content is an immediate signal of foreign, careless localisation.
Price volatility affects buying behaviour
Inflation has made price comparison and installment options central to purchase decisions, and pages that hide pricing lose trust faster than in stable-currency markets.
How search actually behaves in Turkey
Turkish is agglutinative, so a single root generates a very large number of suffixed forms and keyword tools handle it poorly. Turkish-specific characters cause encoding and URL problems that quietly break crawling on sites built abroad — the dotless ı in particular.
Trendyol dominates ecommerce comprehensively, with Hepsiburada and n11 significant. Sahibinden controls classifieds, property and vehicles almost entirely, Yemeksepeti owns food delivery, and Getir shaped rapid grocery here before exporting the model.
A large domestic market with strong local competitors and comparatively little international presence, concentrated in Istanbul. Domestic marketplaces are dominant and well funded, so category search is largely a contest against them rather than against other brands.
Cities we work in across Turkey
Pick a city to see how we approach Istanbul, Ankara and other Turkey markets.
Everything we deliver in Turkey
The full stack, adapted to Turkish search behaviour, terminology and regulation. Whether you are comparing a Turkey SEO company, an SEO agency or an independent SEO consultant, you get senior SEO experts running local SEO, technical SEO and content as one programme.
Searches that bring Turkey clients to us
How Turkey businesses search when they are ready to hire an SEO partner, ordered by intent.
| Search term | Intent | Volume | Why it matters |
|---|---|---|---|
| “seo agency turkey” | Very high | High | Direct partner search. The highest-intent query in this market. |
| “seo services turkey” | Very high | High | Core commercial term. The term every Turkey agency competes for. |
| “best seo company turkey” | Very high | Medium | Comparison stage. Case studies and reviews decide it. |
| “seo agency istanbul” | Very high | Medium | City-level search, such as Istanbul, with strong local intent. |
| “seo pricing turkey” | High | Medium | Budget research. Transparency wins these before a call. |
| “local seo services turkey” | Very high | Medium | A Turkey buyer with an urgent, specific need. |
| “ecommerce seo agency turkey” | Very high | Low | High-value niche. Fewer competitors, larger contracts. |
| “turkish seo consultant” | High | Low | Consultancy-led enquiry, frequent route into ongoing work. |
Search volumes shown are indicative for Turkey. Your Turkey keyword map is built from live data during the audit.
What SEO costs in Turkey
Retainers typically run TRY 30,000–120,000 a month plus 20% VAT (KDV). Currency volatility means contracts are often revisited more frequently than elsewhere, and long fixed-price commitments carry real risk for both sides.
KVKK, the Turkish data protection law, which predates GDPR in some respects and includes data localisation expectations that catch out foreign operators.
Ramazan and the two Bayram holidays drive major commercial peaks. The summer tourism season dominates the coastal economy, and 11.11 has been adopted enthusiastically by the domestic marketplaces.
Where Turkey businesses most often go wrong
Ignoring Sahibinden and Trendyol. In property, vehicles and most consumer categories they hold the positions a brand site is trying to reach, and the realistic strategy is presence on them alongside organic rather than instead of it.
A fully remote team, deliberately
We deliver every Turkish account remotely and treat that as a feature rather than a compromise. How it works day to day for Turkey.
In your timezone, not ours
Calls, reporting and escalations run on Turkey Time (UTC+3). You get live calls in Turkey Time (UTC+3) without paying for an office you will never visit.
Specialists, not a local generalist
Technical SEO, content and digital PR for Turkey are each led by a specialist in that discipline. For technical SEO and digital PR that difference is substantial.
No premises overhead in your fee
Office-based Turkey agencies charge for their premises in every retainer. No premises cost means your TRY budget buys more delivery than it would with a local office-based agency.
Everything documented
We document all Turkey work in writing, so nothing depends on a conversation you missed. You always know what was done and why.
Sector-specific SEO in Turkey
Sector matters more than city in Turkey search. Sectors we know best in Turkey, from Istanbul to Ankara.
Your first 90 days in Turkey
Planned so Turkey clients see movement within the first quarter.
Proven results from real SEO clients
Published case studies from our clients — each with the starting point, the dates, the source and what the numbers don’t prove.
A home services franchise group — 34.1K ranking keywords and 1.8K AI mentions.
Read the case study →Home services SEOTop 3 for “emergency plumber”, cited on 218 pages in AI answers.
Read the case study →B2B SaaS SEO77.9K Google clicks in three months — organic is the top channel.
Read the case study →Questions about our Turkey service
Straight answers for Turkey businesses.