Google Ads Management ServicesBuy the intent.
Not the impressions.

It is usually quoted either as a percentage of ad spend or as a flat monthly fee. Percentage-of-spend creates an obvious conflict — the agency earns more by spending more, regardless of whether the extra spend was profitable. We quote a fixed fee against a written scope so the incentive sits with performance rather than budget growth.

Usually one of three things: broad match reaching queries outside your intent, conversion signals teaching the algorithm to find low-quality leads, or competitive pressure in a saturated auction. The search terms report and a CRM-linked conversion audit distinguish between them quickly, and the first two are fixable within weeks.

Test rather than assume. If competitors bid on your brand, defending is usually justified. If nobody does and you rank first organically, much of that spend may be buying clicks you would receive free. A geo holdout answers it in a few weeks and the answer genuinely varies by market and category.

It can be, with governance. Ungoverned, PMax drifts toward cheap placements and branded traffic, then reports strong results for demand you already had. Brand exclusions, deliberate asset group structure and feed control are what make it useful rather than a black box that quietly claims credit.

Enough to gather meaningful conversion data, which the bidding algorithm needs to work. Below roughly thirty conversions a month per campaign, Smart Bidding struggles. If your budget cannot reach that on a broad approach, we narrow targeting so the spend concentrates rather than spreading too thin to learn.

Yes, and we would push back on any engagement that excluded them. There is no point optimising to win a click if the page loses the visit. Message match between query, ad and landing page is consistently one of the cheapest conversion improvements available.

They should be planned together. The most common avoidable waste is paying for clicks on terms where you already hold the top organic position. We map paid and organic coverage together so paid fills genuine gaps rather than duplicating ground you already own.

Waste removal shows within the first thirty days and often funds the engagement. Signal and structure improvements take four to eight weeks as the bidding algorithm relearns. Incrementality testing needs a few weeks per test, so a full picture typically takes a quarter.