When Buyers Ask AI, Make Sure It Names You
Millions of searches now end inside a ChatGPT, Gemini or Google AI Overview answer — no clicks, just a recommendation. GEO makes your brand the source those engines quote, so you win customers the moment they ask.
end without a click
ChatGPT referrals
AI visibility at all
Optimization
The click era is ending faster than most budgets have noticed
Four numbers that changed the maths of organic visibility between 2024 and 2026.
Classic SEO wins a ranking. GEO wins the mention inside the answer.
Generative Engine Optimisation is the practice of optimising your content, structure and authority so generative AI engines — ChatGPT, Gemini, Perplexity and Google’s AI Overviews — cite your brand when they answer a question.
In practice it covers everything that shapes whether an engine understands, trusts and quotes you: how content is written and structured, the schema that makes it machine-readable, the depth of expertise you demonstrate, and the mentions you earn across the web.
It matters now because AI search has moved from novelty to daily habit — and because the brands being recommended inside today’s answers are compounding an advantage that gets more expensive to close every month.
How We Get Your Brand Cited by AI
A six-stage proprietary process refined across hundreds of GEO engagements — delivering first citations in weeks, not quarters.
Five shifts we build every GEO programme around
The tactics that earned citations in 2024 are not the ones earning them now.
Built differently. Measured on citations.
Most agencies pivoted to GEO last year. We’ve been building the signals engines cite since 2017.
AI + Classic SEO — One Team
We don’t silo GEO from SEO. Pages that rank well surface in AI Overviews. We optimise both in a single integrated engagement so you win rankings and citations.
Real Citation Verification
We actually query ChatGPT, Gemini, Perplexity and AI Overviews for your target questions every month. You see real answers, not estimated proxies or inferred metrics.
Senior GEO Specialists Only
No account managers. No juniors learning on your budget. An experienced GEO strategist who has worked across industries runs your engagement from audit through reporting.
Built on 8 Years of Authority
The E-E-A-T signals, topical authority and digital PR relationships that underpin GEO are exactly what we have built for clients since 2017. The infrastructure is already in place.
If you can’t see your citations, you can’t defend them
The hard part of GEO in 2026 is not the work, it is the reporting. Zero-click answers send no session to attribute, so we report on the four measures that actually track your presence inside AI answers — reviewed with you every month.
Four stages, repeated every month
The targets we set for GEO engagements
Across every industry and market size the signals that win AI citations are the same, so we plan every engagement against the same set of targets.
These are planning targets rather than a record of past client averages. Outcomes vary with market, competition and starting authority — we agree a realistic range against your own baseline before an engagement starts.
GEO in action — three industries, one outcome
Composite scenarios drawn from situations we see repeatedly — they illustrate method, not the account of any single named client.
The six we get asked most
Short answers to what buyers actually ask before they commit. If yours isn’t here, it’s the first thing we’ll cover on the audit call.
Ready to be the answer AI gives?
A free GEO visibility audit: where engines cite your competitors instead of you, which questions you can realistically win, and what it would take. Yours whether or not you hire us.
Further reading
Go deeper on this
The thinking behind the work. These guides go deeper on the methods this page describes — written by the team that runs them.
Generative Engine Optimization (GEO): The 2026 Playbook
GEO is optimising to be cited inside AI-generated answers. Here is the practical 2026 playbook for Google AI Overviews, AI Mode and beyond.
Read the guide →AI SEOAnswer Engine Optimization (AEO): Ranking in ChatGPT & Perplexity
AEO is optimising to be cited by AI answer engines like ChatGPT Search, Perplexity and Copilot. Here is how each works and how to earn citations.
Read the guide →AI SEOThe Future of AI SEO: Surviving Google's SGE in 2026
How Google's Search Generative Experience and AI Overviews are reshaping SEO in 2026 — and the exact strategy to protect your organic traffic.
Read the guide →