Sell SEO under your brand.
Without hiring a single specialist.
You keep the client, the pricing and the relationship. We do the work under your name and never appear anywhere. Wholesale rates, no minimum headcount, and no fixed cost when a client pauses.
The reseller margin model: what you charge, what you pay us, and the fixed costs you avoid entirely by not building a delivery team.
Reselling versus building an in-house SEO team
The comparison agencies usually make is wholesale cost against a salary. That understates it considerably, because a single specialist is not a delivery team — and the true cost of an in-house function includes everything below.
| Annual cost line | In-house team | White label |
|---|---|---|
| SEO specialist salary | $52,000 | — |
| Technical / dev support | $28,000 | — |
| Content production | $24,000 | — |
| Employer costs & benefits | $18,000 | — |
| Tooling licences | $7,200 | — |
| Recruitment & onboarding | $9,000 | — |
| Training & certification | $4,000 | — |
| Wholesale delivery (10 clients) | — | $108,000 |
| Total annual cost | $142,200 | $108,000 |
Illustrative figures at market rates for a ten-client book, not a quotation — salaries and wholesale costs both vary by market and scope. The point is not that white label is always cheaper at volume; it is that in-house cost is fixed whether you have three clients or thirty, while wholesale cost moves with your book. Below roughly eight to ten retained clients, reselling is almost always the better economics. Above that, a hybrid usually wins, and we will say so.
You own the client. We own the delivery.
The most common reason white label arrangements fail is ambiguity about who does what in front of the client. Ours is written down before anything starts, and it does not move.
The one exception: if you want a specialist on a client call, we will join as a named member of your team, briefed on your positioning and using your email domain. Some partners use this for technical pitches; most never do. It is your call, and it never happens without your explicit request.
Three wholesale tiers, priced per client
Tiers exist because a local trades client and a national e-commerce client need genuinely different amounts of work. You pay for the tier the client needs, not a blended average.
Wholesale rates are quoted per client once we have seen the site, because a neglected 4,000-page e-commerce build is not the same job as a five-page local site in the same tier. Rates are shared privately with partners rather than published, so your clients and competitors never see what you pay. We never see, influence or comment on the retail price you set.
From first call to first client live
Most partners have their first account in delivery inside a week. Nothing here requires a long commitment before you can test us.
A short call on how you sell, what you need covered, and mutual NDA plus non-solicitation signed before we see anything.
Wholesale schedule confirmed and your brand assets loaded into our reporting templates, so deliverables look like yours from the first document.
You send a site; we audit it and return a scoped plan and wholesale quote you can mark up and present as your own.
Work starts, with a named delivery lead and an agreed communication channel. Your first branded report follows the month-end cycle.
What we sign up to in writing
White label depends entirely on trust, and trust needs to be contractual rather than cultural. These are terms, not intentions.
We will not approach, market to, or accept direct work from any client you introduce, during the partnership or after it ends. It is a contractual term with defined consequences, not a promise of good behaviour.
Our name, logo, domain and contact details appear nowhere in any deliverable, file property, report footer or email. Documents are checked before release, because metadata is where this usually leaks.
We never contact your client under any circumstances unless you explicitly ask us to join a call as your team member. There is no scenario where we go around you.
We quote wholesale and never ask what you charge. Some white label providers publish retail pricing that undercuts their own partners — we do not publish reseller-facing retail rates at all.
If you leave, you take the work: audits, content, reporting history, access and documentation, handed over in full. No withheld deliverables and no data held to force a renewal.
We confirm we can take a client before you sell it, so you are never in the position of having promised delivery we cannot resource.
What agencies actually worry about
These are the concerns that come up in nearly every first conversation. Direct answers, including where the honest answer is a caveat.
It is the first question every partner asks, and it should be. The protection is a signed non-solicitation clause with defined consequences, plus a delivery model where we never hold your client's contact details or communicate with them. Commercially it would also be self-defeating: one stolen client would end a partner relationship worth considerably more over time.
Ask for a paid audit on one client before committing anything else. It costs a small amount, takes about a week, and shows you the actual standard of thinking rather than a sales deck. Any white label provider unwilling to be tested that way is telling you something. We would rather lose the deal at that stage than at month three in front of your client.
You get a named delivery lead who answers within the same working day, and we write briefing notes before reporting cycles so you can speak confidently. For genuinely deep technical conversations you can bring us onto the call as your team member. Most partners find they need this less after the first couple of months.
Usually, but we confirm capacity before you sell rather than after. If we cannot resource something properly we will say so and give you a realistic start date instead of accepting the work and delivering late. An honest no is worth more to you than a yes that damages a client relationship you own.
We give you the actual reason plainly, in writing, before your reporting cycle — including when the cause is on our side. Partners get more damage from being surprised in front of a client than from a slow month, so we would rather flag a problem early and let you manage the conversation.
No. Wholesale work is agreed per client, month to month after an initial ramp period, and you can stop taking on new accounts at any time. We ask for reasonable notice on active accounts so client delivery is not disrupted mid-cycle, which protects your relationship rather than ours.
Four shifts making white label more attractive
The economics of building an in-house delivery team have moved against smaller agencies over the last few years.
Experienced SEO salaries have risen faster than what most clients will pay in retainer, compressing the margin on in-house delivery for agencies without significant scale.
Technical SEO, content, digital PR, analytics and now AI search visibility are genuinely different disciplines. One generalist hire no longer covers what a competitive client needs.
Agencies are asked to cover SEO alongside paid, social and creative. Building depth in all of them is unrealistic below a certain size, so partnering became the practical route to a full offer.
Generative tools made basic output cheap and abundant, which increased the value of judgement, technical depth and genuine authority building — the parts that are hardest to hire for.
The service levels we commit to
Partnership stands or falls on responsiveness and predictability, so these are the numbers we hold ourselves to.
These are planning targets rather than a record of past client averages; we agree a realistic range against your own baseline before an engagement starts. Turnaround on client work depends on scope and on how quickly approvals come back from your side — the accounts that run late are almost always waiting on a decision rather than on capacity.
Reseller questions, answered plainly
Commercial detail on rates, scope, contracts and how the day-to-day actually works.
Partners typically retail at two to three times wholesale, though it varies by market and by how much strategy and account management you provide on top. We deliberately do not advise on your retail pricing and never ask what you charge — it is your margin, your client relationship and your commercial decision.
No. You can start with one and add as you win work. There is no minimum spend, no seat commitment and no fixed monthly fee, which is the main structural advantage over hiring: your delivery cost moves with your book instead of sitting there when a client pauses.
Then the wholesale work stops with it, and we do not contact them. The non-solicitation term continues to apply after the client relationship ends, so a departing client is not an opportunity for us to pick up directly.
Our writers, briefed against each client's own keyword and audience research. Content is written for that client only and never reused, repurposed or syndicated elsewhere. Duplicate content across a provider's client base is a real risk in white label, and it is one we do not take.
Yes — paid media, content, design and development sit under the same wholesale arrangement, so you can extend an offer without a second partner. We will tell you plainly where our depth is strongest rather than claiming equal capability everywhere.
A shared channel with a named delivery lead, plus a monthly cycle for reporting and priorities. Most partners run one call a month and asynchronous messages in between. We adapt to your process rather than requiring you to adopt ours.
Week one is NDA, rates and brand templates. Week two is the first client audit and scoped plan you can mark up and present. Delivery begins from there, with your first branded report at the end of the month-end cycle. Nothing requires a long commitment before you can judge the standard of work.
Want to see the standard before committing?
Send us one client site. We will run a full audit and return a scoped plan and wholesale quote you can mark up and present as your own — before any long-term arrangement.