SMS Marketing ServicesRead in three minutes.
Not three days.

For most businesses, between one and four times a month for broadcast, plus behaviour-triggered automation which can be more frequent because the customer just took an action. The exact number depends on your category and how the list was built. What we can say confidently is that weekly broadcast to a full list is where most programmes start losing subscribers faster than they gain them.

In most markets, explicit and unbundled — the person must specifically agree to marketing SMS, separately from accepting terms or making a purchase, and you must be able to evidence it. Implied consent from a transaction is not sufficient for marketing messages. We audit this first, because a list collected improperly is a liability rather than an asset.

Different, not better. SMS gets read almost immediately, which makes it right for time-critical and high-value messages. Email is cheaper, non-intrusive and suits longer content and regular contact. The programmes that work best use both deliberately — email for the majority, SMS for the moments where minutes matter.

Anything where immediacy genuinely changes the outcome: cart recovery, back-in-stock alerts, appointment reminders, delivery updates, time-boxed offers and service disruptions. If the same message would work equally well as an email tomorrow, send it as an email — SMS permission is too scarce to spend on it.

Unique tracked links per campaign, so SMS revenue is attributed rather than absorbed into direct traffic. Without that, SMS gets cut in budget reviews because nobody can prove it earned anything. We report revenue per send alongside opt-out rate, because a profitable campaign that costs 4% of the list is not actually a success.

It is coming and worth preparing for. RCS brings images, carousels, verified branding and read receipts to the default messaging app, which makes messages considerably richer. Adoption varies by market and handset, so we build programmes that work as plain SMS and progressively enhance where RCS is supported.

Triggered automation produces revenue as soon as it goes live, because it fires on behaviour already happening. Broadcast improvements show within the first month or two. If the consent audit reveals problems, expect a slower start — suppressing and re-permissioning a list costs short-term volume but protects the programme.