Ecommerce Link Building ServicesLinks to the pages
that actually sell.

Revenue-carrying category pages, in most cases. The homepage usually has plenty of authority already and category pages capture buyers comparing options. Product pages are riskier targets because catalogue churn destroys the value when items are discontinued, unless you have redirect discipline in place.

Rarely on product-name queries, and it is usually a poor use of budget to try. Marketplaces are weak on comparison, buying guidance, use-case and specification queries, which is where a specialist retailer with genuine product knowledge can win. That is where we concentrate.

No. Affiliate links should carry rel="sponsored" and do not pass ranking signals. They can drive valuable revenue and are worth pursuing on their own merits, but any agency counting them as SEO wins is reporting numbers that do nothing for your rankings. We report them separately.

Without redirect discipline the authority is lost entirely. We set up rules so discontinued product URLs redirect to the most relevant parent category, which preserves the value. Most stores we audit have been quietly throwing this away every season for years.

By giving people a reason to cite it — buying guides, comparison resources, sizing and specification tools placed with the category rather than on a separate blog. Retail digital PR built on price analysis, trend data and seasonal research also routes naturally to category level.

Far earlier than most retailers expect. Editorial planning for the Black Friday and Christmas period typically closes in late summer, so pitching in October or November is already too late for anything but the fastest-turnaround desks. We work to the publication calendar rather than the retail one.

The wrong question. What matters is distribution — whether the categories carrying your margin have competitive authority relative to the retailers outranking them. A store with two hundred links pointed correctly beats one with a thousand pointed at the homepage.

Category-level ranking movement typically starts around month three and compounds through months six to twelve. Because ecommerce revenue is seasonal, we compare year on year rather than month on month, which avoids mistaking a seasonal upswing for progress.