First contact is often not your website
A search result, a map listing, an AI-generated summary or a social profile is frequently the first encounter. Identities designed only for a homepage arrive as fragments everywhere else.
Branding & Brand Identity Design ServicesA logo is not a brand.
It is the smallest part of one.
A brand is what people expect from you before they deal with you. Our branding and brand identity design services build the identity, the language and the rules that make a business recognisable and consistent — across every place a customer meets it.
Identity systemVerbal identityBrand guidelinesRollout support
Engagement at a glance
Typical timeline6–10 weeks
Starts withPositioning, not sketches
Core outputIdentity system + guidelines
Files suppliedVector master, all formats
RightsFull ownership assigned to you
RolloutTemplates for your team
PositioningNamingLogo & lockupsColour & typeTone of voiceApplication design
6–10wIdentity delivery
16pxMark stays legible
AAContrast conformance
100%Rights assigned
9+Applications templated
At a glance
Branding & Brand Identity Design Services at a glance
Our branding services build a complete system, not just a logo file — strategy, brand identity design, logo design services, typography, colour and usage guidelines. As a rebranding agency we also rework existing brands so they hold together across web, ads and print.
Get a free audit →What’s included
- Brand strategy
- Logo design
- Visual identity system
- Brand guidelines
- Rebranding
- Brand asset library
What’s included
What a branding project includes
A complete identity system your team can use every day, not just a logo file.
Brand strategy & positioning
Who you are for, what you stand for and why it matters.
Naming
Name development and checks when you need a new name or product line.
Logo & lockups
Primary mark, variations and lockups tested at every size.
Colour & typography
An accessible palette and type system with clear pairing rules.
Tone of voice
How the brand sounds, with examples your writers can follow.
Guidelines & templates
Brand guidelines plus editable templates for everyday use.
Standards
What separates a brand system from a logo file
The test of an identity is not the presentation. It is whether the business still looks coherent two years later, when a dozen people have made things without us.
- PASS
It works in one colour, at 16 pixels
Marks are tested small, in monochrome and reversed before they are approved. An identity that only works in full colour at large sizes fails at exactly the moments it is seen most — favicons, app icons and stamped material.
- PASS
Colour meets contrast requirements
Palettes are checked against WCAG contrast ratios in the combinations you will actually use. A brand colour that cannot legally carry body text creates a permanent conflict between design and accessibility.
- PASS
Type is properly licensed
Font licensing is confirmed for web, desktop and app use before specification. Unlicensed commercial font use is common, genuinely enforceable, and entirely avoidable.
- PASS
The voice has examples, not adjectives
“Friendly but professional” means nothing to the person writing your next email. Guidelines include real before-and-after rewrites so the standard is demonstrated rather than described.
- PASS
Your team can use it unaided
Editable templates for the things you produce weekly. A brand that needs a designer for every social post gets abandoned quietly within a few months.
- PASS
You own it outright
Rights assigned in writing, with vector masters supplied. Some studios retain ownership or withhold source files — we consider that indefensible for work you commissioned.
What is changing
Four shifts in brand identity
Where brands are encountered has changed faster than how most of them are designed.
Motion is part of identity now
Brands appear in video, stories and interfaces. How a mark animates and how transitions feel are becoming identity decisions rather than afterthoughts.
Accessibility is reshaping palettes
Contrast requirements are pushing brands away from low-contrast pastel systems that photograph well but fail in use. Designing to the standard from the start avoids a later forced revision.
Distinctiveness beats minimalism
A decade of simplification left many categories looking identical. Assets that are genuinely ownable — a shape, a colour, a voice — now do more work than another clean wordmark.
How it runs
How a branding project runs
A full identity typically takes six to ten weeks from discovery to rollout.
Week 1Week 3Week 6Week 10
Discovery
Stakeholder interviews, audience and competitor audit.
Strategy
Positioning and personality agreed before any design.
Identity design
Directions tested on real applications, then refined.
Rollout
Guidelines, templates and final files handed over.
Related services
Questions
Branding FAQs: what clients ask before starting a brand project
Straight answers on cost, scope and whether you need a rebrand at all.
Sachkhand teamUsually replies within one business day
Do we need a full rebrand or just a refresh?
A refresh is right when the positioning still holds and the execution has simply aged — you keep recognition and modernise the delivery. A full rebrand is warranted when what you sell, who you sell to, or what you stand for has genuinely changed. Rebranding a business people already recognise, purely for visual reasons, throws away equity you paid to build.
How much does branding cost?
It scales with the number of decisions and applications, not with the number of logo options. A sole trader needing a mark and basic templates sits far below a multi-location business needing signage, vehicle livery, packaging and a full guideline system. We scope from the applications you actually need.
How many logo concepts do we get?
Two or three genuinely distinct directions, each properly worked through and shown in real applications. Presenting a dozen options usually means most were not thought through, and it turns the review into a preference vote rather than a decision against the brief.
Who owns the final artwork?
You do, assigned in writing, including vector masters and the right to modify. Some studios retain ownership or supply only exported files so you must return for every change. We consider that unacceptable for work you commissioned and paid for.
Can you work with our existing logo?
Yes, and often that is the sensible route. Many businesses have a serviceable mark and no system around it — no palette rules, no type scale, no voice, no templates. Building the system around an existing mark preserves recognition and usually delivers more practical benefit than a redraw.
What about trademark protection?
We run availability screening during naming and design so you do not fall in love with something unprotectable, and we will flag obvious conflicts. Formal clearance and registration need a trademark attorney — we are not lawyers and will not pretend the screening is a legal opinion.
How do we stop the brand drifting after launch?
Guidelines alone rarely work; templates do. We supply editable files for the material you produce weekly and brief the team on where things live. The brands that stay consistent are the ones where doing it correctly is easier than improvising.
Next step
Ready to build a brand that holds together?
Tell us where the business is being misunderstood. We will review how you currently present across every touchpoint and show you what is inconsistent, unclear or working against you.
Free brand and touchpoint audit
Positioning clarity review
Competitor distinctiveness check
Fixed-price project proposal
Further reading
Guides, terms and related services
Go deeper on the methods behind this service, with guides written by the specialists who run them, plain-English definitions and the services that usually work alongside it.
Digital MarketingContent That Converts: Copywriting That Sells
How to write content that converts: copywriting formulas, benefit-led messaging, specificity, social proof, microcopy and calls to action that work.
Read the guide
Web DesignThe 5-Second Website Test: Does Your Site Pass?
The 5-second website test: how to check if visitors instantly understand what you do, how to run it, the questions to ask and fixes that improve conversions.
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Case StudiesThe D2C Fashion Growth Playbook (Composite Case Study)
A composite D2C fashion growth playbook: how founder-led content, offer testing, email retention, CRO and SEO sequence to build a profitable ecommerce brand.
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