Your customers now ask ChatGPT, Perplexity, Gemini and Google AI Overviews who to hire and what to buy. Our AI visibility audit records whether those answers mention you, who they recommend in your place, and which fixes will change that.
An AI visibility audit is a measured check of whether AI tools mention your business when buyers ask the questions that lead to a sale. We ask those questions in ChatGPT, Perplexity, Gemini, Google AI Overviews and Copilot, and record what each one says.
Most businesses have never looked at what AI tools say about them. An audit replaces guesswork with a dated record: which questions you appear for, which competitors appear instead, and which websites the assistants relied on when they answered. It is the sensible first step before any other AI search work, because it shows where effort will pay back and where it will not.
An AI visibility audit is a structured test of how AI search tools answer the questions your customers ask. We run a fixed set of prompts across the main assistants, record every mention and citation of your brand and your competitors, and trace each gap back to a cause on your site or around the web. AI visibility tracking repeats the same test every month so you can see whether the work is moving the answers.
Checks your site against how Google ranks pages.
Checks the answers themselves, because no tool reports them to you.
AI tools publish no ranking report, so visibility has to be measured by asking and recording. The method has four parts.
A fixed list of the prompts your buyers would type, covering each service and each stage of the decision.
The same prompt is run in each tool, because each one draws on a different index and different partners.
We note which brands are named, in what order, and which sources are linked. A mention and a linked citation are counted separately.
Answers vary from day to day. Running the same prompts again and again shows the pattern, which one screenshot cannot.
Analytics shows the clicks you received. It does not show the conversations where a buyer asked an AI tool for a recommendation and your name never came up.
When an assistant answers a question without sending a visit, nothing appears in Google Analytics or Search Console. The only way to see it is to ask the question yourself and record the answer.
ChatGPT, Perplexity, Gemini and Google AI Overviews use different indexes and partners. A brand can be cited in one and missing from the rest, so each has to be tested separately.
The same question can produce different answers on different days. A single screenshot proves little, which is why we test a fixed prompt set repeatedly and report the pattern.
If two or more of these sound familiar, this service is likely to pay back. If none do, tell us and we will say so.
Not sure where you stand? We will check for you.
Ask for the free auditAny business that buyers research with an assistant can be measured. These sectors tend to ask for it first.
SDMMeasured before anything is changedLaw, accounting and consulting firms check which practices are recommended for each service line and location.
Vendors see whether they appear in “best tool for” and “alternatives to” answers, and who appears instead.
Each branch is tested for its own town, so weak locations are found quickly.
Product and category questions are tested to see which stores and products are suggested.
Treatment and “near me” questions are tested to see which clinics are named.
Trip-planning questions show which properties and operators get suggested.
Course and provider questions are checked for who is recommended.
Urgent, local questions are tested town by town.
Six areas, each ending in findings you can act on.
Request a free auditWe build the list of questions your buyers actually ask, from your search data, sales conversations and competitor positioning.
Every prompt is run across ChatGPT, Perplexity, Gemini, Google AI Overviews and Copilot, and the answers are logged.
We record which brands are named for each prompt, so you can see who is winning the answers you are missing.
We list the pages and publications the assistants cite, which shows where you need to be present or mentioned.
Crawler access, indexing, structured data and page structure are checked on the pages that should be earning the citations.
We note where an assistant describes your business wrongly or uses out-of-date details, and where that information comes from.
The differences that matter when you decide where to put time and budget.
| Aspect | The usual waySEO audit | What we doAI visibility audit |
|---|---|---|
| What is tested | Your website and its rankings | The answers AI tools give to buyer questions |
| Unit of measurement | Keyword positions | Mentions and citations per prompt |
| Competitor view | Who outranks you | Who is named instead of you, and how often |
| Sources examined | Your pages and backlinks | Every site the assistants cite |
| Repeatable | Yes, by re-crawling | Yes, by re-running the same prompts |
The audit is a fixed piece of work with a clear end. Monthly tracking is optional and uses the same prompts.
A 30-minute call covers your markets, your services and the competitors you want measured. We then set out the scope, the timeline and the cost in writing, so you know exactly what you are buying.
A written proposal within 48 hours of the call.
We draft the questions your buyers ask, using your Search Console data, the questions your sales team hears and the way competitors position themselves. You approve the list. It is then frozen so later reports are comparable.
An approved prompt set, grouped by service and buying stage.
Each prompt is tested across ChatGPT, Perplexity, Gemini, Google AI Overviews and Copilot. We log the date, the answer, the brands named and the sources cited. Nothing is estimated by a tool.
The full answer log, so you can read exactly what was said.
Every gap is traced to a cause: a blocked crawler, a missing page, unclear business information or the absence of a third-party mention. Crawler access, indexing and structured data are checked on the pages that should be earning the citations.
A visibility scorecard, a competitor comparison and a list of the sources that matter in your market.
We walk you through the results on a call. The fixes are ranked by likely effect and by effort, so you know what to do first, whether you do it with us, in-house or with another supplier.
A prioritised action plan covering technical, content and off-site work.
If you continue, the same prompts are re-run on a fixed schedule and compared with the baseline.
A monthly tracking report showing what changed and what we recommend next.
Timings are typical for a single website; your proposal sets out the exact schedule.
Sachkhand Digital Marketing has worked with businesses in 30 countries since 2017. The team is remote-first and keeps to your time zone, and the specialists who audit your site are the ones who do the work. This is how the work is shared on an AI visibility audit.
A visibility scorecard showing, prompt by prompt, where you are cited, mentioned or absent in each assistant.
A competitor comparison with the brands that appear in your place and how often.
A source list of the sites and pages the assistants rely on in your market.
A prioritised action plan covering technical fixes, content changes and off-site mentions.
A monthly tracking report if you continue, using the same prompts so trends are real.
We tell you this before you start, not after.
Request a free auditAn audit does not change the answers by itself. What it does is tell you where to act, which is where the commercial value comes from.
Targets we plan against, for engagements of six months or more
The ranked plan shows which few changes are most likely to move the answers. You avoid paying for work that would make no difference.
How we measure itEvery recommendation carries an expected effect and an effort rating.
The competitor comparison shows which brands are named where you are absent, and which sources put them there.
How we measure itShare of answers by brand, for every prompt tested.
The accuracy check finds out-of-date prices, services and locations before more buyers hear them.
How we measure itA list of each inaccurate claim and the source it comes from.
A fixed baseline means later improvement can be shown to directors and partners with a real before and after.
How we measure itThe same prompts, re-run on the same schedule.
Published client results
We do not guarantee a ranking or a mention in an AI answer. The search engines and assistants decide that, and no agency controls them. We guarantee the work, the measurement and the honesty.
These come up in almost every first audit. Each one is avoidable.
AI answers vary from run to run. A few one-off checks tell you very little; a fixed set run several times does.
Buyers ask about a problem or a category, not about you. Those are the prompts that decide who gets recommended.
The value of an audit is in the cited sources. They show exactly where you need to be present.
A single score hides the detail. You need the answers, the brands named and the URLs cited.
You do not need us for the first steps. These take under an hour and show you where you stand.
Want the full picture?
Request the free auditThree of our free tools cover the first checks we make. No signup is needed.
Straight answers to the 10 questions we are asked most.
Send it to us and you get a reply within one business day.
Ask your own questionIt is a structured test of how AI search tools answer the questions your customers ask. We run a fixed list of prompts across ChatGPT, Perplexity, Gemini, Google AI Overviews and Copilot, and record whether your brand is cited, mentioned or absent, along with the competitors and sources that appear.
An SEO audit looks at how your pages rank in classic search results. An AI visibility audit looks at the answers AI tools generate and whether you are in them. The two overlap on technical health, but the testing and the findings are different.
Tracking tools exist and we use them where they help, but they sample answers and can differ from what real users see. We combine tool data with manual testing of your most important prompts so the findings can be checked.
It depends on how many services, locations and buyer types you have. We agree the list with you before starting, and keep it fixed afterwards so that month-to-month comparisons mean something.
It depends on the number of prompts, markets and competitors. A single-market audit is quicker than a multi-country one. We confirm the timeline in writing before we begin.
Not by itself. The audit tells you where you stand and what to fix first. Visibility changes when the fixes are carried out, which you can do in-house or with our AI SEO team.
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot as standard. We agree the final list with you based on where your customers are.
You receive the report and a prioritised plan. You can carry out the plan yourself, hand it to your current agency, or ask us to do the work. There is no obligation.
It can be either. A one-off audit gives you a baseline and a plan. Ongoing tracking repeats the same prompts each month so you can see the trend.
Your website address, your main services and locations, and the names of the competitors you most want to compare against. A 30-minute call covers the rest.
Tell us your website and your main competitors. We will come back with the scope, the timeline and the cost of an AI visibility audit for your market.