AI agents now visit websites on a person's behalf to compare options, fill in forms and complete bookings. If an agent cannot understand or operate your site, it moves on to one it can.
An AI agent is an assistant that carries out a task for a person by using websites itself: comparing suppliers, filling in a form, booking an appointment. AI agent readiness is how well your site can be read and operated by one.
AI agents are moving from answering questions to carrying out tasks: filling forms, comparing quotes, booking appointments. An agent that cannot work your site will complete the task on one it can. Much of what makes a site usable for agents is the same as what makes it accessible and usable for people, which is why this work pays back twice.
AI agent readiness is how well a website can be read and operated by an AI agent acting for a customer. An agent reads the structure of a page much as a screen reader does, then clicks, types and submits. Sites with clear labels, standard controls and visible prices are easy for agents. Sites that hide information behind scripts, pop-ups or bot blocks are not.
Book me a boiler service for Tuesday.
The agent gives up and books with another company.
The agent finishes the task and you get the booking.
An agent does what a person would do on your site, without the patience to work around problems. A task runs in four steps.
For example: compare three suppliers, send an enquiry or book an appointment for Tuesday.
It loads the page in a browser. Bot protection can stop it at this point, with no error you would ever see.
It relies on headings, labels, buttons and form fields, much as a screen reader does. Some agents also read a screenshot.
It clicks, types and submits, then checks the result. It hands payment back to the person, or reports that the task failed.
A person will work around a confusing form. An agent abandons the task and reports that it could not be done.
Buttons without labels, custom dropdowns and information shown only in images are invisible or unusable to an agent.
Bot protection can stop a legitimate agent acting for a paying customer, with no error you would ever see.
If price, availability or delivery terms are not stated on the page, an agent cannot complete a comparison and leaves you out.
If two or more of these sound familiar, this service is likely to pay back. If none do, tell us and we will say so.
Not sure where you stand? We will check for you.
Ask for the free auditAn agent finishes the task on a person’s behalf. If your site blocks it, the booking goes elsewhere.
SDMSites an agent can completeSlots must be visible and bookable without a phone call.
Checkout has to work from basket to payment with no surprises.
Dates, rates and room types need a clear, machine-readable form.
Quote requests succeed when every field is labelled.
Intake questions should be answerable from what the patient already shared.
Party size and time are entered once, not negotiated.
Plan limits and trial terms are compared before any sign-up.
Discovery calls get scheduled straight into your diary.
Testing first, then a fix list your developers can act on.
Request a free auditWe set real agents the tasks your customers want done and record where each one succeeds or fails.
Headings, labels, roles and controls are checked, since agents rely on the same signals as assistive technology.
Every step is tested for fields, validation and errors an agent cannot get past.
robots.txt, firewall and bot-protection settings reviewed so you decide deliberately which agents are allowed.
Prices, stock, opening hours and policies exposed in page text and structured data.
A prioritised fix list written for your development team, with re-testing after changes.
The differences that matter when you decide where to put time and budget.
| Aspect | The usual wayNot ready | What we doAgent ready |
|---|---|---|
| Prices and facts | In images or behind interactions | In text on the page and in structured data |
| Forms | Unlabelled or custom-built fields | Standard, labelled fields with clear errors |
| Navigation | Depends on hover menus and scripts | Works with plain links and buttons |
| Access rules | Blanket bot blocking | Deliberate rules for agents acting for users |
| Confirmation | Unclear whether a task succeeded | Clear success and error messages |
Five stages. This is a fixed project: test, fix and re-test.
We decide with you which tasks a customer's agent should be able to complete on your site: find a price, check availability, send an enquiry, make a booking or reach the checkout. Each task gets a clear definition of success.
A task list with a pass condition for each task.
Agents attempt every task on your live site. We record each step they take and the exact point where they stop, with a screenshot.
A task report showing which tasks completed and where the others failed.
Headings, labels, roles and controls are checked on your key templates, since agents rely on the same signals as screen readers. Your robots.txt, firewall and bot-protection settings are reviewed so you can decide which agents to allow.
A structure review and a proposed access policy.
The fix list is written for developers. Each item names the template, the problem and the change needed, in priority order. We take your developers through it on a call. If you would rather we did the work, our own developers can.
A developer fix list in priority order.
The same tasks are run again to confirm they now complete. Anything still failing goes back on the list.
A re-test report.
Timings are typical for a single website; your proposal sets out the exact schedule.
Sachkhand Digital Marketing has worked with businesses in 30 countries since 2017. The team is remote-first and keeps to your time zone, and the specialists who audit your site are the ones who do the work. This is how the work is shared on an AI agent readiness review.
A task report showing which agent tasks completed and where the others failed.
A structure and accessibility review of key templates.
An access policy for AI agents and crawlers.
A developer fix list in priority order.
A re-test report after the changes.
We tell you this before you start, not after.
Request a free auditAgent traffic is still small for most businesses, so we will not oversell it. The fixes pay back in several ways today.
Targets we plan against, for engagements of six months or more
The form problems that stop an agent also stop people on phones, keyboards and screen readers. Fixing them recovers enquiries you are losing now.
How we measure itForm and checkout completion rates in your analytics.
When price, availability and terms are stated plainly, an agent comparing suppliers can include you. When they are hidden, it leaves you out.
How we measure itResults of the price and availability tasks.
As more people hand tasks to agents, a site that works for them takes the booking, and a site that does not is skipped.
How we measure itTasks completed out of tasks tested.
The same changes make your site easier for people who use assistive technology, which widens your audience.
How we measure itAccessibility issues open and fixed on key templates.
Published client results
We do not guarantee a ranking or a mention in an AI answer. The search engines and assistants decide that, and no agency controls them. We guarantee the work, the measurement and the honesty.
These come up in almost every first audit. Each one is avoidable.
Blanket blocking stops agents acting for real customers. Rules need to distinguish them from abusive bots.
Agents read the same structure assistive technology does. Poor accessibility is poor agent readiness.
An agent comparing options will skip a provider whose price it cannot find.
Agent features already exist in major assistants and browsers. The fixes also help today’s users.
You do not need us for the first steps. These take under an hour and show you where you stand.
Want the full picture?
Request the free auditThree of our free tools cover the first checks we make. No signup is needed.
Straight answers to the 9 questions we are asked most.
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Ask your own questionAn AI agent is an assistant that carries out a task for a person, such as comparing suppliers, filling in an enquiry form or booking an appointment, by visiting and operating websites itself.
SEO is about being found and chosen by a person. Agent readiness is about whether software acting for that person can read your pages and complete the task. The two overlap on structure, speed and clear information.
The major providers publish user-agent names and say their automated crawlers follow robots.txt. Agents acting on a direct user request are sometimes treated differently. We set out your options and configure the rules with you.
If your customers book, enquire or buy online, the fixes are worthwhile now because they also help people using screen readers and keyboards. The agent-specific testing matters most for e-commerce, travel, bookings and software.
Agent makers are cautious about payments and usually hand that step back to the person. Our focus is on getting the agent cleanly to that point with accurate information.
We give current AI agents real tasks on your site, such as finding a price, completing an enquiry or booking, and record where they succeed, hesitate or fail.
Substantially. Clear labels, semantic HTML and keyboard-operable controls help both. We flag accessibility issues as part of the review.
No. The aim is deliberate rules that let legitimate, user-directed agents through while continuing to block abusive traffic. We work with your developers or security provider on this.
The agent features in the main AI assistants and browsers available at the time of the review. We name the versions used in the report.
Tell us your website and the one task you most want a customer's agent to complete. We will test it and show you what happened.