Drive high-intent shoppers
to your product pages.

Category pages, in almost every case. They target higher-volume commercial queries, they are where marketplaces compete least effectively, and most stores leave them as bare grids. A category page with genuine buying-guide depth frequently outperforms dozens of optimised product pages.

Not on generic product-name queries in most categories — that ground is largely lost and chasing it wastes budget. You compete and win on comparison queries, buying guides, use-case and compatibility queries, and specialist categories where marketplace content is thin. That is where we direct effort.

Filters generate large numbers of crawlable combinations that consume crawl budget without adding ranking value. We apply crawl directives and canonical rules so filtered views stay usable for customers but are not crawled as separate pages. On large catalogues this alone often transforms indexing speed.

No, and attempting it is poor prioritisation. We sequence by margin contribution, so products carrying your profit get original content first. For long-tail catalogue items, structured attribute data plus strong category context often does enough without bespoke copy for each.

Technical containment produces indexing improvements within four to six weeks. Category content typically shows ranking movement between months two and four. Product-level and long-tail gains compound from month four onward. Stores with severe crawl waste often see faster early movement because there is more to reclaim.

Less than people assume, though each imposes different constraints. Shopify forces certain URL structures; WooCommerce accumulates plugin overhead; Magento is powerful but heavy. All can rank well. We work within your platform’s actual limits rather than recommending a migration you probably do not need.

They read structured product data, pricing and review sentiment directly, which makes validated schema and genuine first-party reviews increasingly important. Stores relying on supplier copy with no markup are effectively invisible to that layer. We build this into the core engagement rather than selling it separately.

Organic revenue by category, revenue per session and non-branded share — not sessions. Traffic that does not convert is not a result. We report at category level so you can see precisely which investments returned and direct the next tranche accordingly.