PPC & Paid Advertising AgencyOne strategy.
Every channel that earns it.

Three things that matter: decide where the money goes across channels, control what each channel is allowed to buy, and reconcile what the platforms report against what your accounts actually received. Everything else — creative production, bid management, reporting — follows from those. An agency that only does the third is a reporting service.

It depends on your margin, buying cycle and where demand already exists. Rather than assume, we start from what a customer can cost and work backwards to which channels can deliver at that price. For most businesses that means search for capture and one social platform for prospecting, before anything else is added.

Because each platform counts conversions its pixel touched, so the same customer gets claimed by several networks. Summed, reported revenue routinely exceeds real revenue. Our blended figure divides all spend by actual customers from your own system — a lower number, and the only one that reflects the business.

Usually some, and almost certainly less than you are. Retargeting reaches people who already decided, so it reports excellent returns while frequently adding little incremental revenue. A holdout test settles it in a few weeks. In most audits we find retargeting over-funded and prospecting starved.

More than most businesses produce. Automated platforms need variety to optimise against, and performance decays with frequency. A handful of assets per quarter starves the system. We build modular production so variations can be generated quickly without a full shoot each time.

It is what you feed back to the platform as a conversion. If you count every form fill, the algorithm finds more form fills — including unqualified ones. Connecting CRM outcomes so only genuinely qualified leads count changes what it optimises toward, and it is frequently the single highest-impact fix in lead-generation accounts.

Yes, though it limits the main benefit. The value comes from allocating between channels against one target, which needs someone seeing the whole picture. If another agency runs a channel, we can still manage the rest and provide blended reporting — but split ownership tends to reintroduce the siloed optimisation we are trying to remove.

Waste and overlap reduction shows within thirty to sixty days and often funds the engagement. Creative testing compounds from month two or three. Incrementality testing needs a few weeks per test, so a complete picture of what your spend genuinely causes typically takes a quarter.