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A retainer means we do the work. Consulting means we tell you what work to do and make sure your team can do it well. If you have no team and no capacity, a retainer makes more sense. If you have capable people who lack senior SEO direction, consulting is usually better value and builds capability you keep.

We can, through our agency side, but we keep the two clearly separate. When engaged as consultants our recommendations carry no delivery agenda — including concluding that your current agency is performing well. If you subsequently want us to deliver, that is a separate conversation with separate commercial terms.

It depends on shape. A one-off diagnostic audit and roadmap is a fixed project fee. Ongoing advisory is a smaller monthly arrangement, typically well below an equivalent-scope retainer since we are not delivering. Training is priced per workshop. We scope after understanding what you actually need rather than quoting a package.

Yes, and it is a common arrangement. We can review their work, sharpen the scope and act as your technical counterpart in conversations you might otherwise be unable to evaluate. Good agencies generally welcome this because it produces clearer briefs; the ones who resist it tend to be the reason you needed independent review.

Then the consulting has failed, which is why we scope against your actual resourcing rather than an ideal. If your team genuinely lacks capacity we will say so early and suggest a delivery arrangement instead. A perfect roadmap nobody can execute is worth nothing and we would rather not sell one.

Yes, and it is one of the highest-value uses of consulting. Migrations are where SEO damage is most severe and most permanent — losing a large share of organic traffic through a poorly planned migration is common and expensive to recover. We review plans before launch, build redirect mapping and monitor through the transition.

Yes. We run practical workshops for marketers, writers and developers covering how search works now and what each role specifically needs to do. Documentation and process guidance come with it, so capability persists after the engagement rather than leaving with us.

A diagnostic audit and roadmap is typically two to four weeks. Ongoing advisory usually runs six to twelve months, since that is how long it takes to execute a roadmap and see it through. Some clients keep a light standing arrangement indefinitely for decision support, which is a sensible use of it.