Fix your foundation.
Unlock your rankings.

Everything determining whether search engines can discover, render, understand and prioritise your pages — crawlability, indexation, rendering, site speed, architecture, structured data and international configuration. It excludes content quality and off-page authority, though all three have to work together for any of them to pay off.

The clearest signal is effort not converting into results: you publish good content, earn links, and rankings stay flat. Other indicators include pages taking weeks to index, large gaps between submitted and indexed URLs, and failing Core Web Vitals in field data. A crawl and log analysis settles it definitively.

Logs show what search engines actually did on your site rather than what a crawler simulation predicts. They reveal where crawl budget genuinely goes, which pages are crawled rarely, and which errors bots hit repeatedly. On large sites this routinely surfaces the highest-impact problems, and most audits never look.

Not inherently, but client-side rendering frequently is. Engines can execute JavaScript, though it happens in a deferred queue and often incompletely. Server-side rendering or static generation removes the risk entirely. For any content-critical site we treat client-side-only rendering as a problem to solve rather than a preference.

Auditing takes one to three weeks depending on site size. Remediation depends on engineering capacity — typically four to twelve weeks. Crawl and indexation improvements appear within weeks of fixes shipping. Core Web Vitals field data updates on a rolling 28-day window, so passing status becomes visible roughly a month after.

Either. We can implement directly with access, write developer-ready tickets for your team, or work jointly. Most clients prefer the joint approach: we specify and verify, their engineers implement within their own release process. What we avoid is handing over a PDF and calling it done.

Often substantially, when technical issues are the binding constraint — which is common on sites with a lot of existing content. Fixing indexation or rendering can unlock hundreds of pages already produced. On technically healthy sites the gains are smaller and content and authority become the constraint instead. The audit tells you which situation applies.

Continuously through monitoring, with a deeper review quarterly or after any significant change — replatforming, redesigns, major releases. Technical health regresses silently as sites evolve, and most teams discover problems months later. Alerting turns that into a days-long detection window.