Technical SEO Services at a glance
Our technical SEO services remove the hidden barriers that cap your rankings — crawlability, index bloat, Core Web Vitals (including INP), site speed, JavaScript rendering and structured data. Every engagement starts with a full technical SEO audit and ends with fixes shipped in your codebase.
Get a free audit →- Technical SEO audit
- Crawlability & indexation
- Core Web Vitals & INP
- Site speed
- JavaScript SEO
- Structured data
Most sites are not under-optimised. They are technically capped and nobody measured it.
Technical problems are the most expensive kind because they are silent. Content gets published, links get earned, budget gets spent — and none of it registers because pages cannot be rendered, crawl budget is consumed by parameter URLs, or mobile performance fails the thresholds that gate ranking. The work is invisible until someone crawls the site properly, at which point it is usually the highest-return fix available.
- Crawl budget waste
Crawl budget spent on nothing
Parameter URLs, faceted combinations, thin archives and redirect chains consume the crawl allocation your revenue pages need. On large sites this alone can leave a substantial share of the catalogue effectively unindexed.
- JS blocking indexing
JavaScript blocking indexation
Client-side rendered applications are frequently crawled poorly or not at all. It is the single most common reason a well-marketed site has no organic traffic, and it is invisible in every tool that does not render.
- Failing mobile vitals
Failing mobile field vitals
Real-user metrics on mid-range mobile devices routinely fail even where desktop lab scores look fine. Those two disagree often, and only one of them affects rankings.
- Buried revenue pages
Architecture that buries revenue pages
Pages sitting five or six clicks deep receive minimal crawl priority and almost no internal authority. Flattening architecture is cheap and frequently produces movement within one crawl cycle.
Content argues the case. Technical SEO makes sure the case is heard.
Technical SEO is everything determining whether search engines can discover, render, understand and prioritise your pages: crawlability, indexation, rendering, performance, architecture, structured data and international configuration.
It is the layer with the highest leverage and the least visibility. Unlike content or links, a technical fix can unlock hundreds of pages you have already paid to produce — which is why we sequence it first in essentially every engagement.
- Crawl budget on parametersBudget on revenue pages
- Client-side rendering onlyServer-rendered or static
- Lab scores look fineField vitals actually pass
- Pages 6 clicks deepFlattened architecture
- Generic plugin schemaValidated rich-result markup
- Index accepts everythingDeliberate indexation rules
A technical fix can unlock hundreds of pages you already paid to create. It is the only SEO work where the return comes from content that already exists rather than content you have yet to build.
- Crawl & index control
- Log-file analysis, crawl budget allocation, parameter handling, and deliberate decisions about what belongs in the index rather than platform defaults.
- Rendering & JavaScript
- Verifying what engines actually see after rendering, and implementing server-side or static rendering where client-side execution blocks indexation.
- Core Web Vitals
- Critical CSS, script deferral, image and font strategy, measured against real-user field data rather than synthetic lab scores.
- Site architecture
- Flattening click depth, resolving orphans, and routing internal authority deliberately toward commercially important pages.
- Structured data
- Validated schema for every rich result type your pages qualify for, implemented properly rather than emitted generically by a plugin.
How we rebuild a technical foundation
Six workstreams, ordered by how much each unlocks relative to the effort it takes.
Crawl & log analysis
Full crawl plus server log analysis showing where crawl budget actually goes versus where it should. Logs reveal problems no crawler simulation can, and most sites have never looked at them.
What’s included
- Full site crawl with every technical SEO issue
- Server log file analysis of Googlebot activity
- Crawl budget waste identified and quantified
You receive: A crawl and log file analysis report
Rendering verification
We check what engines see after rendering, not what your browser shows. Where JavaScript blocks indexation we specify server-side or static rendering and implement it with your engineering team.
What’s included
- What Googlebot actually sees after rendering
- JavaScript SEO issues found
- Server-side or static rendering recommendations
You receive: A JavaScript SEO rendering audit
Indexation control
Deliberate decisions about parameters, facets, archives and pagination. On large sites this typically removes thousands of URLs competing with the pages you actually want ranked.
What’s included
- URL parameters, facets and pagination handled
- Canonical and noindex strategy
- Index bloat removed
You receive: An indexation control plan
Core Web Vitals
Critical CSS, script deferral, image and font strategy, caching and CDN configuration — targeted at mobile field data, which is where sites actually fail.
What’s included
- LCP, INP and CLS fixes based on real field data
- Critical CSS, script deferral and image optimisation
- Caching and CDN configuration
You receive: A Core Web Vitals performance report
Architecture & internal links
Flattening click depth, resolving orphans, and routing authority toward revenue pages. Cheap, frequently overlooked, and often produces movement within one crawl cycle.
What’s included
- Flatter site architecture and shorter click depth
- Orphan pages linked into relevant hub pages
- Internal link anchors that pass topical relevance
You receive: An internal linking map and implementation list
Schema & monitoring
Validated structured data plus ongoing monitoring, because technical health regresses silently as sites change and most teams have no alerting for it.
What’s included
- Validated structured data
- Technical SEO monitoring and alerts
- Issues caught before rankings drop
You receive: Schema markup and monitoring set-up
Get a free audit →We work in the codebase, with your engineers
Technical SEO fails when it arrives as a PDF nobody can action. We work alongside engineering rather than issuing recommendations over a wall.
Engineering-literate
We write tickets your developers can action, discuss trade-offs in their terms, and understand release constraints. That removes the usual gap between audit and implementation.
Log-file analysis as standard
We analyse server logs to see where crawl budget actually goes. Most audits skip this and consequently miss the problems that matter most on large sites.
Measured on field data
We optimise for real-user metrics from your actual visitors, not lab scores. Only one of those two affects rankings, and they frequently disagree.
Prioritised, not exhaustive
A 300-item audit avoids judgement. We tell you the handful of fixes that will actually move rankings and what to safely ignore, which is harder and far more useful.
Staging-first, always
Changes tested on staging with regression checks before production. Breaking a live site to improve its crawlability is not a trade we make.
Ongoing monitoring
Technical health regresses as sites change. We set up alerting so problems surface in days rather than being discovered in next year’s audit.
Why Businesses Choose SDM for Technical SEO
Same budget, very different outcomes. Point by point, here’s how a specialist partner compares to a typical agency or going it alone.
| What actually matters | With SDM | Typical Agency | In-House / DIY |
|---|---|---|---|
| Senior specialist on your account | Always | Often a junior | Stretched thin |
| Custom strategy built for your goals | Tailored | Templated | Guesswork |
| Deep audit before any work begins | ✓ | Surface-level | Skipped |
| White-hat, penalty-safe methods | Guaranteed | Varies | High risk |
| Plain-English reporting tied to revenue | Monthly | Jargon PDFs | None |
| Direct access to your specialist | ✓ | Account-manager relay | N/A |
| Server log-file analysis | ✓ | Rarely | Never |
| Rendering verified, not assumed | ✓ | Assumed | Unknown |
| Measured on real-user field data | ✓ | Lab scores | Lab scores |
| Tickets written for developers | ✓ | PDF handover | N/A |
| Staging-first with regression checks | ✓ | Direct to live | Risky |
| Ongoing competitor gap analysis | ✓ | One-off | Manual |
| Conversion-focused, not just traffic | ✓ | Traffic-first | Unclear |
| Premium tools included (Ahrefs, SEMrush) | ✓ | Sometimes | Costly extra |
| No long lock-in contracts | Flexible | 6–12 mo lock-in | N/A |
| Established agency, operating since 2017 | ✓ | Varies | Learning curve |
| Fast onboarding & early quick wins | ~2 weeks | Slow | Trial & error |
| Human, SEO-led content (no AI spam) | ✓ | Outsourced / AI spam | Time-heavy |
| Focus on compounding, long-term ROI | Core promise | Short-term wins | Slow & ad-hoc |
| Recovery from Google penalties | ✓ | Sometimes | Very hard |
20 reasons growing brands make the switch. See the difference for yourself →
Technical work should show up as rankings, not just green scores
Passing thresholds is a means. We track the technical indicators and the ranking movement they unlock.
Crawl efficiency
Proportion of crawl requests hitting valuable pages versus parameters, duplicates and errors — derived from actual server logs.
Index composition
Valid indexed pages versus excluded and thin URLs, tracked as indexation control takes effect.
Field Core Web Vitals
Real-user LCP, INP and CLS segmented by device, since mobile is almost always where sites fail.
Click depth & orphans
How deep revenue pages sit and how many pages remain unlinked, tracked as architecture is flattened.
Ranking movement
Position and traffic change on pages unlocked by technical work, which is what the whole exercise is for.
Our Technical SEO process: four stages, then continuous monitoring
Diagnose thoroughly, fix in controlled batches, then monitor so it does not silently regress.
Diagnose
Full crawl, server log analysis, rendering verification, field performance data and index composition review. You get a ranked remediation list with measured impact and effort against each item.
DeliverableRanked remediation planFix the blockers
Rendering and indexation issues first, since these gate everything else. Implemented with your engineering team on staging, with regression checks before release.
DeliverablePages crawlable and indexedOptimise
Core Web Vitals, architecture flattening, internal link routing and structured data. Released in controlled batches so impact stays attributable to specific changes.
DeliverablePassing vitals + flat architectureMonitor
Alerting on crawl anomalies, index drops and vitals regressions. Technical health degrades silently as sites change, so this is a standing workstream rather than a closing task.
DeliverableMonitoring + monthly health report
Proven results from real SEO clients
Published case studies from our clients — each with the starting point, the dates, the source and what the numbers don’t prove.
Recovered from a Google update drop — page one for “furnace repair near me”.
Read the case study →Home services SEOTop 3 for “emergency plumber”, cited on 218 pages in AI answers.
Read the case study →Franchise SEOA home services franchise group — 34.1K ranking keywords and 1.8K AI mentions.
Read the case study →Technical SEO FAQs: the questions we get asked most
Practical answers on scope, sequencing and what technical work can unlock.
Further reading
Go deeper on this
The thinking behind the work. These guides go deeper on the methods this page describes — written by the team that runs them.
Technical SEOThe Technical SEO Audit Playbook for 2026
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