How we work
How Sachkhand Digital Marketing works: from free audit to monthly results
Most agencies describe their process in words that could belong to anyone. This page sets out our digital marketing agency process in specific terms: what we do before you pay us anything, what the first 90 days look like, what happens every month after that, and the evidence standard we hold our own reporting to.
- Since 2017
- Founded in Delhi, headquartered in Mohali
- 30 countries
- Served by one remote-first team
- Monthly terms
- No lock-in, 30 days’ notice
- 1 business day
- Reply time, often a few hours
Why we work this way
A better agency relationship is built on four promises.
They are the principles behind every audit, roadmap, report and monthly recommendation we send you.
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01Clarity
See the work.
Clear priorities, the reasoning written down for each decision, and reporting that matches your own analytics.
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02Honesty
Know the truth.
We say what is working, what is not, and exactly what we will change next. A weak month comes with the reason and the plan.
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03Momentum
Keep improving.
A focused monthly cycle that turns evidence into the next piece of work, so results build on each other.
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04Proof
Check the numbers.
Every figure carries its baseline, its dates and its source, and we say what it does not prove.
Inderjit SinghFounder & CEO
Started at one desk in Delhi in 2017. Built today for clients in 30 countries. Read our story →
No lock-in · 30 days’ notice
Before you sign
What to expect from our SEO agency: the work before the bill.
We do not publish a fixed price list, because two businesses in the same trade rarely need the same things. So the order never changes: audit first, conversation second, price third.
Your bill so farBefore you sign
- Free auditFree
- Strategy callFree
- Written proposalNo obligation
Paid by this pointNothing
Get a free audit →What the audit coversLayout of the report
- Crawling and indexingCan search engines reach and store your pages?
- Page speedHow fast the site loads on a phone.
- Search intentDo your pages match what buyers actually search for?
- Competitor gapWhere rivals are ahead, and by how much it matters.
First three fixesPriority 1Priority 2Priority 3
Ranked by commercial impact, not by how loudly a tool flags them. The report is yours to keep, whether or not you hire us.
What the call covers30-minute agenda
- The findingsWhat the audit turned up, in plain English.
- Your marketWho you compete with and where the openings are.
- Your numberEnquiries, revenue or cost per lead: the one that matters most to you.
- What to skipIf something is not worth your money, this is where we say so.
You leave with a straight view of what is realistic for your business.
What the proposal containsLayout of the document
- ScopeWhat we would do for your business.
- Order of workWhat comes first, and why that order.
- Our feeShown as its own line.
- Advertising budgetA separate line, so you see what goes to the platforms.
TermsBilled monthlyNo lock-in30 days’ notice
Written for your business, with no obligation to go ahead.
Getting started
Marketing agency onboarding: what the first 90 days cover.
The first quarter follows a fixed logic: make sure results can be measured, write down where you stand today, repair what is holding the site back, and only then build new things on top.
01Weeks 1 to 2
Onboarding and baseline
Before anything is changed, we make sure results can be measured and write down where you stand today.
- You meet your account manager, who stays your one point of contact.
- We collect access to Search Console, Analytics, your website and any ad accounts.
- We confirm that enquiries and sales are being tracked correctly.
- Your starting numbers are recorded with the date and the source.
02Weeks 3 to 6
Fix the foundation
Technical and on-page problems come first, because they release value from pages you already have.
- Technical and on-page issues are repaired before new work is added.
- This stage usually produces the earliest measurable movement.
- On paid accounts, wasted spend is found and the campaigns are rebuilt.
03Weeks 7 to 12
Build and earn
New work goes live in batches rather than all at once, so each change can be tied to its effect.
- New pages, content and campaigns are published in batches.
- Each batch is tracked, so you can see what it did.
- Authority work, such as digital PR and editorial outreach, begins alongside.
04Day 90
Review against the baseline
We put today’s numbers next to the ones recorded in week one.
- You see what worked and what did not.
- Results are compared with the baseline from week one.
- The plan for the next quarter is agreed with you.
This is the usual shape. The exact timeline depends on your site, your channels and the scope in your proposal.
Inside the company
How your account is run inside Sachkhand Digital Marketing.
You speak to one person. Behind that person, five disciplines work on the same account and talk to each other every day, pulling in one direction instead of being split across five suppliers.
- SEO
- Paid media
- Content
- Design
- Development
Six rules every account is run byWhatever the service or the budget
- 01
Results you can measure.
Every plan starts with the number you care about: enquiries, revenue or cost per lead.
- 02
Specialists, not generalists.
Each discipline has its own people. Whoever audits your site does the work.
- 03
True partnership.
We work as part of your team, share your challenges and celebrate your wins.
- 04
Test, don’t assume.
Playbooks age fast. We act on what we have measured recently, and test the rest.
- 05
You see the working.
Reports match your own analytics. A bad month comes with the reason and the plan.
- 06
Ask us to prove it.
We audit your site before you commit, and we publish our clients’ results.
Every month
Our SEO process: four stages, repeated every month.
Marketing results compound, so the programme is built to keep adding to what already works instead of delivering once and stopping.
01Stage 1 of 4
Plan
We review last month’s numbers, pick the work with the biggest expected return, and write down the reasoning behind each priority so you can challenge it.
OutputA prioritised plan for the month
02Stage 2 of 4
Fix
Technical issues, tracking gaps and underperforming pages or ads are corrected before anything new is stacked on top of them.
OutputA sound base to build on
03Stage 3 of 4
Build
Content, pages, campaigns and earned placements are produced by the specialist for that discipline. Whoever audits your site is the person who does the work.
OutputNew work, live and tracked
04Stage 4 of 4
Measure
Results are reported against your goals. What worked gets more budget and attention. What did not is reworked or stopped.
OutputThe monthly report and next steps
What happens in plan
- Last month’s results are reviewed against your goals.
- The work with the biggest expected return is chosen first.
- Each priority is written down with the reasoning behind it.
Who does it
Your account manager, with the specialist for each discipline.
Your part
Read the plan and challenge anything that does not fit your business, before work starts.
What happens in fix
- Technical problems such as crawling, indexing and page speed are repaired.
- Tracking gaps are closed, so results can be counted properly.
- Pages or ads that underperform are corrected.
Who does it
The specialist for each discipline, so whoever found the problem is the one who fixes it.
Your part
Give access or approve changes to your website when we ask.
What happens in build
- Content, pages and campaigns are produced to the plan.
- Work ships in batches, so each change can be tied to its effect.
- Authority work, such as digital PR and editorial outreach, continues alongside.
Who does it
Specialists in SEO, paid media, content, design and development.
Your part
Approve content and campaigns quickly, and share what you know about your customers.
What happens in measure
- Results are reported against your goals, in plain English.
- What worked gets more attention; what did not is reworked or stopped.
- Next month’s work is queued from what the numbers show.
Who does it
Your account manager, who sends the report and answers your questions on it.
Your part
Tell us which enquiries became customers, so we optimise for those and not for volume.
Every month, you receive
- A written planThe month’s priorities, with the reasoning for each.
- Work shipped and trackedDelivered in batches, so you can see what each change did.
- A plain-English reportNumbers that match your own analytics, and the plan that follows.
- Answers within a dayWhatsApp and email, with a reply within one business day.
How we report
SEO reporting with one standard of evidence, in your reports and in what we publish.
A number without context is an advertisement. Every figure we give you, and every figure in our published case studies, has to carry four things.
The same number, written as an advert
“8.2K visitors a month!”
Written to our evidence standard
8.2K estimated monthly organic visits for a Texas plumbing client, up from about 700 a month in 2024, measured in October 2026, according to a Semrush estimate, which is not the client’s own analytics.
From our published Texas plumbing case study, which also covers an earlier spike that did not last.
In your monthly report: plain English, numbers that match what you see in your own analytics, and in a weak month, the reason and the plan to correct it.
Working together
Who you deal with, and what we need from you.
A marketing programme works when both sides know their part. Each thing we commit to below sits next to the one thing we ask of you in return.
Our sideWhat you can expect from us
Your sideWhat we need from you
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One point of contact.A dedicated account manager who knows your account and your market.One decision-maker.Someone who can approve work, so it does not wait in a queue.
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Specialists, not generalists.SEO, paid media, content, design and development each have their own people, working as one team.Your knowledge of the trade.You know your customers better than we do. Good marketing is built on that.
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Reachable hours.Our desk in Mohali is staffed 9am to 6pm, Monday to Saturday, on WhatsApp and email.Timely feedback.Content and campaigns go live sooner when approvals come back quickly.
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Replies within one business day.Often within a few hours, wherever you are based.Access.Search Console, Analytics, your website and any ad accounts we will manage.
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The reasoning, not just the result.We show what we are doing and why, and tie decisions to a number that affects revenue.The truth about your leads.Tell us which enquiries became customers, so we optimise for those and not for volume.
Sachkhand Digital Marketing
Your business
Want to see how this would work for your business? Book a 30-minute call →
Terms
Plain terms, stated before you start.
Three terms cover how we work, stated up front in plain English, with nothing tucked away in the small print.
- BilledMonthly
- Notice30 days
- Lock-inNone
Terms of engagementIn plain English
- §1
Billing
Engagements are billed monthly, with no lock-in. Either side can end the arrangement with 30 days’ notice.
- §2
Money
Our management fee and your advertising budget are always separate lines, so you see exactly what goes to Google or Meta and what goes to us.
- §3
Commitment
The audit comes before any quote. You are never asked to commit on the strength of a sales call, and the findings are yours either way.
Small printNone
How quickly will I see results?
It depends on the channel. Paid campaigns can bring enquiries soon after launch. SEO builds more slowly: technical and on-page fixes usually show the earliest movement, and content and authority work compounds over the following months. Your proposal states what we expect for your site and why.
Is there a long contract?
No. Engagements are billed monthly with no lock-in, and either side can end with 30 days’ notice.
Does the audit cost anything?
No. The audit is free and comes before any quote, so you see what we would work on before you decide anything.
Who will I be dealing with?
One dedicated account manager is your point of contact. The work itself is done by specialists in each discipline, such as SEO, paid media, content, design and development.
How do you report?
You get a monthly report in plain English. Its numbers match your own analytics, and a weak month comes with the reason and the plan to correct it.
Do you work with businesses outside India?
Yes. We are a remote team with headquarters in Mohali and have served clients in 30 countries. Day-to-day contact is by WhatsApp and email, with a reply within one business day.
What should I expect from an SEO agency?
A review of your site before any quote, a clear written plan, one point of contact, and monthly reporting that matches your own analytics. You should also be told what is not worth doing. That is how we work: the audit first, a proposal within 48 hours of the call, then a monthly cycle of planning, fixing, building and measuring.
What does the SEO process look like month to month?
Each month runs in four stages. We plan from last month’s numbers, fix technical and tracking problems, build new pages, content and campaigns in batches, and measure the results against your goals in a plain-English report. Then the cycle repeats.
Your next step
Start with a free audit from Sachkhand Digital Marketing.
It costs nothing and commits you to nothing. In about 48 hours you will know what we would work on first, and why, before any conversation about price.
- Free
- No obligation
- Report is yours to keep
Your auditAbout 48 hours
- You send your websiteTakes about two minutes
- A specialist reviews itCrawling, speed, search intent, competitors
- Findings arriveRanked by impact, with the first three fixes named
Then, only if you wantA 30-minute call and a written proposal