About Rajan
Rajan Kaur is a Performance Marketing Specialist at Sachkhand Digital Marketing, working in the paid media team on Google Ads, Meta Ads and email campaigns. The focus is on campaign structure, conversion tracking and making sure every channel is judged on the revenue it produces rather than on clicks.
Rajan writes our paid media and measurement guides, including the complete Google Ads guide, our analysis of Meta Advantage+ against manual campaigns and our omnichannel ROI framework. The articles reflect how the team plans, tests and reports on live ad accounts.
Rajan is part of the wider Sachkhand Digital Marketing team, working alongside our senior leads on client accounts.
Areas of expertise
- Google Ads
- Meta Ads and Advantage+
- Email marketing and deliverability
- Conversion tracking
- Marketing ROI and attribution
Articles by Rajan Kaur
5 articlesEmail marketing in 2026: sender authentication, Gmail and Yahoo rules, list health, automation flows, segmentation and measuring revenue, not opens.
Read article →Published June 23, 2026 Meta Advantage+ vs Manual Campaigns: 2026 PlaybookMeta Advantage+ vs manual campaigns in 2026: how Advantage+ works, when it wins, when manual control is still better and how to structure and test both.
Read article →Published June 5, 2026 The Complete Google Ads Guide for 2026The complete Google Ads guide for 2026: campaign types, Performance Max, bidding, keywords, Quality Score, conversion tracking, costs and scaling.
Read article →Published May 24, 2026 The Omnichannel ROI Framework: Stop Burning Ad SpendA digital marketing ROI framework for 2026: server-side tracking, MER, incrementality testing, marketing mix modelling, LTV:CAC and payback period.
Read article →Published March 15, 2026 Meta Ads in 2026: Algorithm Changes You Need to KnowHow the Meta Ads algorithm works in 2026: Advantage+ campaigns, why creative is the new targeting, Conversions API, creative testing and the learning phase.
Read article →Published March 4, 2026