About Simran
Simran Dhaliwal is an SEO Specialist at Sachkhand Digital Marketing, working inside the SEO team on technical audits, local search and visibility in AI-generated answers. Day to day that means crawl and indexation checks, Core Web Vitals fixes, Google Business Profile work and the structured data that helps search engines understand a business.
Simran writes most of our SEO guides, from the complete guide to SEO and the technical SEO audit playbook to our articles on generative engine optimization and answer engine optimization. Each guide is written from the work the team does on client accounts, and is updated when Google changes how search works.
Simran is part of the wider Sachkhand Digital Marketing team, working alongside our senior leads on client accounts.
Areas of expertise
- Technical SEO
- Local SEO and Google Business Profile
- Generative engine optimization (GEO)
- Answer engine optimization (AEO)
- Core Web Vitals
- Ecommerce SEO
Articles by Simran Dhaliwal
9 articlesHow to choose the best HVAC SEO company in 2026: what they should do, questions to ask, red flags, what affordable HVAC SEO costs and results to expect.
Read article →Published September 17, 2026 Google Business Profile Optimization Checklist 2026A complete Google Business Profile optimization checklist for 2026: categories, services, photos, reviews, posts, suspensions, multi-location tips and tracking.
Read article →Published September 17, 2026 Ecommerce SEO: The Complete 2026 PlaybookThe complete ecommerce SEO playbook for 2026: keyword research, category and product pages, faceted navigation, product schema, speed and measuring revenue.
Read article →Published June 17, 2026 Core Web Vitals & SEO in 2026: LCP, INP, CLS GuideCore Web Vitals in 2026: LCP, INP and CLS thresholds, whether they affect rankings, how to diagnose and fix each metric, WordPress tips and measurement.
Read article →Published June 11, 2026 AEO: Ranking in ChatGPT & PerplexityAnswer engine optimization (AEO) in 2026: how ChatGPT, Perplexity, Copilot and Google AI Overviews choose sources, and how to get your brand cited.
Read article →Published May 18, 2026 Generative Engine Optimization (GEO): 2026 PlaybookThe generative engine optimization (GEO) playbook for 2026: how AI Overviews, ChatGPT and Perplexity choose sources, the GEO checklist and how to measure it.
Read article →Published May 10, 2026 The Complete Guide to SEO in 2026The complete guide to SEO in 2026: how Google ranks pages, technical SEO, content, links, local and AI search, a 6-month roadmap and how to measure ROI.
Read article →Published May 2, 2026 The Future of AI SEO: Winning in AI OverviewsThe future of AI SEO: how AI Overviews, AI Mode and AI assistants change search, what still ranks, and a practical strategy to stay visible in 2026 and beyond.
Read article →Published April 9, 2026 The Technical SEO Audit Playbook for 2026A step-by-step technical SEO audit playbook for 2026: crawling, indexing, site architecture, JavaScript, Core Web Vitals, structured data and prioritisation.
Read article →Published February 28, 2026