Every business needs Google reviews; most also need reviews on one or two industry sites their customers check. Restaurants and hotels: Tripadvisor and booking platforms. Doctors: healthcare directories such as Healthgrades or Zocdoc (US) and Practo (India). Lawyers: Avvo and legal directories. Contractors: Houzz, Angi, Nextdoor or Checkatrade (UK). Software and agencies: G2, Capterra and Clutch. Online shops: Trustpilot. Focus on the two or three review platforms that matter in your market, rather than spreading thin across all of them.
On this page
- Review sites every business should claim
- Review sites by industry
- Review sites by country
- How to choose which sites to focus on
- Showing reviews on your website
- Review aggregators and management platforms
- Platform rules: Yelp, Trustpilot and G2
- Badges, accreditation and seller ratings
- Review sites for ecommerce and product review apps
- Choosing review management services for your industry
- Frequently asked questions
Asking customers to review you on five sites at once usually gets you none. The better question is where to get reviews that your buyers — and the AI assistants they ask — actually read. This guide lists the best review sites by industry. It is part of our online reputation management guide.
Review sites every business should claim
- Google — the most important for almost every business; it feeds Search, Maps and AI answers. See how to get more Google reviews.
- Facebook recommendations — still used by local customers.
- Yelp reviews — important in the US, especially for restaurants and local services.
- Trustpilot reviews — widely recognised for online businesses, especially in the UK and Europe.
- BBB reviews — the Better Business Bureau still matters to some US buyers.
Review sites by industry
| Industry | Key review sites |
|---|---|
| Restaurants | Review sites for restaurants: Google, Tripadvisor, Yelp, OpenTable, delivery apps; Zomato in India |
| Hotels and travel | Review sites for hotels: Google, Tripadvisor reviews, Booking.com, Expedia |
| Doctors, dentists, clinics | Review sites for doctors: Google, Healthgrades, Zocdoc reviews (US), Practo reviews (India) |
| Law firms | Review sites for lawyers: Google, Avvo reviews, Martindale-Hubbell, Lawyers.com |
| Home services and trades | Review sites for contractors: Google, Houzz reviews, Angi reviews, Nextdoor recommendations, Thumbtack; Checkatrade in the UK |
| SaaS and software | Review sites for SaaS: G2 reviews, Capterra reviews, TrustRadius |
| Agencies and B2B services | Clutch reviews, GoodFirms, Google |
| Real estate agents | Review sites for real estate agents: Google, Zillow reviews, Realtor.com (US) |
| Ecommerce | Trustpilot, product reviews on your own site, Google seller ratings |
| Employers (all) | Glassdoor reviews, Indeed — these shape how candidates and sometimes customers see you |
See our industry pages for how we approach each sector.
Review sites by country
- US: Google, Yelp, BBB, Angi, plus industry sites above.
- UK: Google, Trustpilot, Checkatrade, TrustATrader, Feefo for ecommerce.
- India: Google, Justdial reviews, Practo for healthcare, Zomato for restaurants.
- Australia: Google, ProductReview.com.au, hipages for trades.
How to choose which sites to focus on
- Search “[your service] [your city]” and note which review sites appear on page one.
- Ask AI assistants for recommendations in your category and note which sites they cite — see how AI assistants recommend businesses.
- Ask customers where they looked before choosing you.
- Pick Google plus one or two others, and build steadily there.
We find where your buyers and AI assistants look, and build reviews there.
Showing reviews on your website
A review widget for website pages shows recent reviews from Google or other platforms, building trust at the moment of decision. Make sure the reviews are also present as real text on the page, not only inside a script. Note that Google does not show review stars in search results for a business reviewing itself, so use widgets for conversion rather than rich results.
Review aggregators and management platforms
A review aggregator or review management platform collects reviews from many online review sites for business in one dashboard, sends review requests and alerts you to new reviews. They save time for multi-location businesses; single-location businesses can often manage with Google’s own tools plus one industry site. See our reputation management service if you want it handled for you.
Platform rules: Yelp, Trustpilot and G2
- How to get reviews on Yelp: Yelp asks businesses not to solicit reviews. Claim your Yelp for Business page, keep it complete, display a “find us on Yelp” badge and let customers review naturally.
- How to get reviews on Trustpilot: Trustpilot allows invitations sent to all customers; your TrustScore is calculated from your reviews, with recent reviews weighted more heavily.
- How to get reviews on G2: invite active users; G2 verifies reviewers and runs review campaigns, which feed its comparison reports.
Badges, accreditation and seller ratings
- BBB accreditation (US) is a paid membership with standards; ratings exist with or without it.
- Tripadvisor Travellers’ Choice awards recognise consistently well-reviewed hospitality businesses.
- Google seller ratings can appear on Google Ads for online stores with enough recent reviews from supported sources.
Review sites for ecommerce and product review apps
Review sites for ecommerce include Trustpilot, Feefo and Reviews.io for store reviews, plus product reviews on your own site. Product review apps such as Judge.me, Yotpo, Reviews.io and Feefo collect verified reviews from real buyers and support review syndication — sharing reviews with retailers or Google Shopping. See our product page SEO checklist.
Choosing review management services for your industry
The right review sites differ by industry, and so do the tools. Review management services and review management software collect reviews, alert you to new ones and help you reply from one place. If you need help with strategy as well as software, a reputation management company can choose the sites that matter in your sector and build a compliant review request process. Check that any provider follows each platform’s rules on asking for reviews.
Review sites: frequently asked questions
What is the most important review site for businesses?
Google, for almost every business, because its reviews appear in Search and Maps and feed AI assistants. Most businesses also need one or two industry-specific sites.
Which review sites matter for restaurants?
Google, Tripadvisor and Yelp in most markets, plus booking and delivery platforms; Zomato in India.
Which review sites matter for doctors?
Google plus healthcare directories such as Healthgrades and Zocdoc in the US or Practo in India.
Which review sites matter for SaaS companies?
G2, Capterra and TrustRadius, which buyers and AI assistants frequently cite when comparing software.
Should I ask customers to review me on several sites?
Ask for one review on the most important site for your business. Rotating the requested site over time spreads reviews without overwhelming customers.
Do reviews on other sites help Google rankings?
Google primarily uses its own reviews for local rankings, but reviews elsewhere build trust, appear in search results and influence AI recommendations.
Can I ask customers for Yelp reviews?
Yelp asks businesses not to solicit reviews. Keep your Yelp page complete and let customers review naturally.
What is a Trustpilot TrustScore?
Trustpilot’s overall rating for a business, calculated from its reviews with more weight on recent ones.
Which review apps work for online stores?
Judge.me, Yotpo, Reviews.io and Feefo are widely used to collect verified product and store reviews.
What do review management services include?
Most review management services include review monitoring, alerts, response tools and reporting. Fuller online reputation management services add a review request process, response guidelines and help with policy-breaking reviews. Avoid any provider offering to buy or filter reviews, which breaks platform rules and, in the US, FTC rules.